This presentation addresses these points: Things to talk about would be: 1. How to take video without being a videographer or any training in filmmaking 2. Tools you can use and how to take video right form your phone – even apps to use? 3. Video content. What can the airports take video of? What is compelling content? How long should the video be? 4. How do you do it? Some examples of successful “homemade” videos 5. How to optimize the video so it gets found 6. Why take video?

1. The (Multitasking,
Multi-hat-wearing)
Idiot's Guide To Video
Marketing
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2. Get the FREE Airport In-depth
Web Marketing Analysis White
Paper here:
http://www.sagerock.com/airport
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3. SageRock - Specializing in Airport Web Marketing
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4. SageRock - Specializing in Airport Web Marketing
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5. You never know what
is going to flop and
what is going to be
great.
SageRock - Specializing in Airport Web Marketing
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6. From: http://www.techwelkin.com/
SageRock - Specializing in Airport Web Marketing
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7. SageRock - Specializing in Airport Web Marketing
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8. SageRock - Specializing in Airport Web Marketing
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9. SageRock - Specializing in Airport Web Marketing
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10. SageRock - Specializing in Airport Web Marketing
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11. If three of the major US networks were
broadcasting 24 hours a day, 7 days a
week, 365 days a year for the last 60
years, they still wouldn’t have
broadcast as much content as is uploaded
to YouTube every 30 days.
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12. #1 video in YouTube for the word “Airport.”
The animated story of one man's epic journey, created entirely from public
domain symbols. In other words, an airport story told in the language of
airport infographics.
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13. What Bitches Wear At The Airport
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14. Your Best Video Camera
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15. I also like:
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16. If you want to make an investment consider a DSLR with Video
SageRock - Specializing in Airport Web Marketing
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17. SageRock - Specializing in Airport Web Marketing
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18. Consider a mount for your smartphone to put on a tripod
SageRock - Specializing in Airport Web Marketing
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19. Consider getting a Gorillapod to hold
your camera.
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20. Using an External Audio Device will significantly improve
your video.
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21. I like buying
from Cowboy
Studio because
their stuff is
pretty darn
good and
super cheap.
SageRock - Specializing in Airport Web Marketing
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22. SageRock - Specializing in Airport Web Marketing
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23. You can
trim
videos
directly in
the Photos
app on
your
iPhone.
SageRock - Specializing in Airport Web Marketing
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24. You can get the YouTube Android
App.
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25. I use this tool to trim videos on my Android Phone.
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26. Edit Your Videos Within YouTube at:
http://www.youtube.com/editor
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27. Use Annotations to:
•Add background information
about the video
•Create stories with multiple
possibilities (viewers click to
choose the next scene)
•Link to related YouTube
videos, channels, or search
results from within a video
SageRock - Specializing in Airport Web Marketing
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28. How to get the word out about your video…
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29. Use Google AdWords for Video
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30. SageRock - Specializing in Airport Web Marketing
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31. SageRock - Specializing in Airport Web Marketing
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32. Akron-Canton
Regional
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

33. Hartsfield
Jackson
Atlanta
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

34. Denver
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

35. Dallas/Fort
Worth
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

36. Detroit
Metropolitan
Wayne County
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

37. George Bush
Intercontinent
al Airport
most viewed
video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

38. Indianapolis
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

39. Kansas City
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
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Paper here: http://www.sagerock.com/airport

40. Orlando
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

41. Raleigh-
Durham
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

42. Jacksonville
International
Airport most
viewed video.
SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport

43. SageRock - Specializing in Airport Web Marketing
Download the Airport Web Marketing White
Paper here: http://www.sagerock.com/airport