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Be Google-tastic for PA CE
1.
-tastic
Stefanie A. Hahn http://www.stefaniehahn.net/google-tastic © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
2.
Google’s NEW Privacy
Policy Effective March 1st, 2012 … is taking some heat. To see the policy, go here: www.google.com/policies © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
3.
Google’s NEW Privacy
Policy The new web is about transparency and Google wants to share their new all-inclusive policy … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
4.
Google’s NEW Privacy
Policy For more on staying safe online (including on Google), check out: www.google.com/goodtoknow © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
5.
Check Your Google
Dashboard © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
6.
www.google.com/dashboard
I cannot stress enough that YOU must know what you are sharing online. You CAN control your data – please take the steps to do so … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
7.
Now, let’s get
-tastic Google has a TON to offer you. Even better, Google has a ton to offer you ... © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
8.
FOR FREE! One little
word >>> more! Click the drop-down … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
9.
More > Even
More Then, click on even more >>> © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
10.
© Stefanie A.
Hahn | www.StefanieHahn.net | February 2012
11.
What We Will
Cover Today … Google Alerts Google Social Search Gmail Picasa/Picnik Google Calendar Google Reader Google Voice Google Docs Google Mobilizer Google + and Google +1’s Google Places Mobile Apps © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
12.
Look for the
Gear! To access the settings now in almost any Google service, locate and click on the GEAR – usually to the top-right of your browser screen! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
13.
google.com/alerts GOOGLE ALERTS
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
14.
Google Alerts When was
the last time you googled yourself? Googling yourself is an important step in managing your online reputation these days. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
15.
Google Alerts Find out
whenever your search term is posted on the web – an awesome way to manage your online presence. google.com/alerts © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
16.
Google Alerts Get a
preview of your results as you set the alert! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
17.
Google Alerts This is
an example of the email from Google with your alert information. I can see where my name came up and click the link to view the post. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
18.
Google Alerts Google Alerts
for your name, your brand, your listing address and anything else you want to keep track of on the web. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
19.
www.google.com SEARCH PLUS YOUR
WORLD © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
20.
Google Search plus
Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ … IF you are a Google+ user! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
21.
Google Search plus
Your World The social results will appear at the top of your Google search and can be accessed with one click. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
22.
Google Search plus
Your World © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
23.
mail.google.com GMAIL
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
24.
Gmail Why I heart
Gmail: 1. Labels – the new web’s version of a folder 2. Filters – make sorting your inbox easy 3. Conversation View – ahhh togetherness 4. Multiple Signatures – for multiple accts 5. Contacts – manage with ease 6. LABS – super cool and handy © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
25.
Gmail - Labels Labels
are just the first step to creating Inbox Zen with Gmail. Try filters, stars, priority inbox, the bulk folder and archiving too! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
26.
Gmail - Labels Create,
nest and color your labels! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
27.
Gmail - Labels Make
Gmail your online Outlook! An email might not fit perfectly into one folder. Label it with as many Google labels as you need! Emails can be filtered to have a label automatically applied. Use the flags for importance. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
28.
Gmail - Filters
Creating email filters is a great way to manage your inbox. Click on the gear > Settings > Filters and Create a new filter! Notice the smart filters that are automatically set up with my SmartLabels. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
29.
Gmail - Filters
You can filter by: o From (any emails from this person or alias) o To (great for people with multiple accounts – s.hahn gets a CBH label, yahoo another) o Subject o Has the words (YPN, addresses) o Doesn’t have (yep) Click Search (to see what you get) Click Create filter with this search >> © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
30.
Gmail - Filters
Once you decide WHAT to filter, you have to tell Gmail what to do with it – that happens here. Select the options you want – I use “Apply the label” often. You can create the label on the fly too (here) in case you didn’t think of that in advance. Click Create filter AND decide if you want to apply the filter to any other messages that fit the criteria (old messages). © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
31.
Gmail - Conversation
View Conversation View keeps an email string together – even when others are added or taken off of the string. You can turn this on or off under the GEAR > Settings > General > Conversation View © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
32.
Gmail - Multiple
Signatures I have 5 different accounts that forward into my Gmail inbox. I respond out as if I were answering from each different account. So if you sent me an email at stefanie@stefaniehahn.com – my return email to you would have that same address, even though I am answering you from within my Gmail inbox. Additionally, I can have signatures for ALL of my different email addresses! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
33.
Gmail - Multiple
Signatures © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
34.
Gmail - Multiple
Signatures My thoughts on photos in your email signature … Consider that many people are reading your email on their mobile device. Be aware that many email services (Gmail included) block photos in your email by default – the user can allow photos in a setting change. Formatting is a challenge – every service, every device, every user might see your email differently than you intended (sizes, position, etc.) © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
35.
Gmail - Contacts Gmail
is NOT a contact management system. However, they have some great tools for working with your contacts! Take the time to set up Groups – they come in handy across other Google tools that you use. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
36.
Gmail - Contacts To
create a group … Click on Contacts and then New Group in the left nav OR … Click the little man with a + Type in a group name Click Add © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
37.
Gmail - Contacts To
view a group, click on My Contacts and then the group name. From here, you can add to the group! Click More for additional options … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
38.
Gmail - Contacts
When I pull up a contact record, I can see the groups that I have that person in, some basic info – including custom fields if I want them and recent conversations. Photos will only come up for contacts if you or the contact adds the pic. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
39.
Gmail - Contacts
When you click Add, you see this menu, filled with tons of additional fields that you can add to a contact record as you need them! Plus create your own custom field. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
40.
Gmail - Labs I
heart GMail labs. Tons of fun and helpful tweaks to help you achieve Inbox Zen. Go to the gear > click Settings > Labs* © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
41.
Gmail - Labs Canned
Responses Labels/Nested Don't Forget Bob! Send and Archive Got the Right Bob? Undo Send Google Voice Player Mail Goggles © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
42.
Gmail - Labs GMail
Labs I Use: Authentication Icon Refresh POP Accounts Canned Responses Send and Archive Text Styling Signature Tweaks Filter Import/Export Smart Labels Previews (Maps, Docs, Undo Send Voice, Flickr, Yelp) Unread Message Icon Insert Images Mark As Read Just to name a few … explore Nested Labels labs!!! Preview Pane © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
43.
Two-Part Photo Editing
with a Twist PICASA & PICNIK © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
44.
Picasa © Stefanie A.
Hahn | www.StefanieHahn.net | February 2012
45.
Picasa
The Picasa software has some decent photo editing tools, tuning and effects. Plus Geo-Tag, create Collages, and upload to web albums from here. Try the I’m Feeling Lucky button for fast editing. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
46.
Picasa You can use
a Picasa web album to create a virtual tour complete with transitions, captions and music with just a few clicks! Welcome to 666 Mockingbird Lane © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
47.
Picasa © Stefanie A.
Hahn | www.StefanieHahn.net | February 2012
48.
Picnik © Stefanie A.
Hahn | www.StefanieHahn.net | February 2012
49.
Picnik Picnik is one
of my favorite tools in the Google arsenal. Let’s dive in … © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
50.
Picnik It’s like Photoshop
but FREE (mostly) You will LOVE Picnik. For all that it can do … For the simplicity … For the results! Whiten teeth, fix a stray hair, brighten eyes, get a tan and of course … insta-thin! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
51.
Picnik © Stefanie A.
Hahn | www.StefanieHahn.net | February 2012
52.
calendar.google.com GOOGLE CALENDAR
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
53.
Google Calendar © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
54.
Google Calendar
Click to change calendar view! Click on a calendar name to turn visibility on/off. Even add calendars you don’t personally administer (public calendars or friends calendars) Google Calendar R-O-C-K-S. Truly. Load your own calendar up with events and tasks, add a another calendar for your significant other, kids, office, groups, whatever! Layer the calendars for the whole picture or just view certain ones. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
55.
Google Calendar Click on
a calendar name to make it display. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
56.
Google Calendar Calendar Coolness
… - Layer multiple calendars (color-coded) - Get your daily agenda via email every morning - Get event reminders via text - Easily invite/add people to events - Allow others to schedule meetings with you © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
57.
Google Calendar The GENERAL
tab has basic layout and feel settings. The CALENDARS tab will allow you to add calendars (to your account) and hook up with public and friend calendars. Use the MOBILE tab to set-up text alert # and mobile settings. Check out the LABS tab for fun and helpful calendar extras. © Stefanie Hahn | www.StefanieHahn.net | February 2012
58.
Google Calendar Click on
CALENDARS to manage your calendars, click Create New Calendar to create another calendar on your account. Share your calendars with others using the SHARING options on each of your calendars. © Stefanie Hahn | www.StefanieHahn.net | February 2012
59.
Google Calendar Sharing calendars
is easy peasy! Click Sharing on a specific calendar (I used CBH) and then add the person you want to share with by email address. Decide on Permission Settings and click Add Person (you can always remove someone). Click Save! © Stefanie Hahn | www.StefanieHahn.net | February 2012
60.
Read More GOOGLE READER
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
61.
Google Reader Real estate
changes daily – we need to stay on top of our markets, the financials and technology. Google Reader can help aggregate all of your favorite blogs into one “inbox” of sorts – with all of the latest from your favs. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
62.
Google Reader
Look for the orange box with the waves on your favorite sites and click Posts! Select +Google as your reader (just one click) and it’s that simple to add to your Reader feed! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
63.
Google Reader © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
64.
Sites in my
Google Reader My sites … my company and brand blogs Tech Savvy Agent Agent Genius Inman (News and Next) PAR Just Listed YPN Lounge REALTORS Property Resource © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
65.
Your New Assistant GOOGLE
VOICE © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
66.
Google Voice Sign
up, pick a phone number, set up your voicemail (s) and you are ready to go! - Use one number for everyone - Get your voicemail online, or by email or text message - Yes, you can still listen to VM’s © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
67.
Google Voice Manage
1 Phone Line Manage Several You’re a modern gal, you don’t You have been in the business have a landline at home and for years, you have an office you spend much of your day line, a home office line, your on the road … giving out your home phone, cell phone and cell phone to clients and other agents feels invasive since it’s your car even has it’s own line. the same number your friends Too many voicemails to and family call you on too. manage and you want - Use your GV# to receive simplicity! calls and call out - Forward your lines to 1 GV # - Use groups to manage - Create custom recordings - Read your voicemail - Respond by email © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
68.
Google Voice © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
69.
Google Voice
Click on the GEAR to access your Google Voice settings – the 1st step is picking a Google #. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
70.
Google Voice
Initial Google Voice set-up happens here, but you can manage it mostly from your phone app going forward. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
71.
Google Voice
Of course, you can still listen to a message, but you can also read it (via email or text). Call or Text back and more > click the drop-down arrow to see all of your options! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
72.
docs.google.com/demo GOOGLE DOCS
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
73.
Google Docs Stop paying
for Microsoft Office – you don’t need it! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
74.
Google Docs Google Docs
does more than you think – create Word, Excel, PowerPoint, Drawings & Forms here! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
75.
Google Docs Reasons to
consider Google Docs: - Share docs/folders in real-time - Live collaboration within shared docs - Edit between MS Office seamlessly - Online back-up of your files - Google templates/themes - New offline component - Save cash!!! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
76.
Google Docs
You will fall in love with Google Docs … Create a new doc or upload existing docs, keep collections (or folders of like content), collaborate LIVE and work in the cloud! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
77.
Google Docs
Create Word, Excel, PowerP oint, Forms, Drawing s and more! Upload existing MS Office documents too! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
78.
Google Docs Create Menu <<<<<<<<<<< Upload
Menu >>>>>>>>>>>> Let’s create a new document © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
79.
Google Docs Click on
Create, click on Document Click on Share to collaborate LIVE! Just add the person by email address and click Done. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
80.
Google Docs © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
81.
Google Docs Google Docs
will tell you when the other person is viewing the document. You can collaborate LIVE within the document itself OR you can chat off to the side. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
82.
google.com/YOU GOOGLE+
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
83.
Profiles & Google+ Your
Google Profile is used to identify you across the web on the various Google tools that you use everyday. With the launch of Google+, your profile has become the first step in getting started with this social networking tool. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
84.
https://profiles.google.com/stefanieaingehahn
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
85.
Google+ Google+ is a
new social networking site – officially launching to the public in September 2011. Google+ has a fairly simple design and many similarities to both Facebook and Twitter. Google+ launched a few months ago in beta so don’t be surprised to see a flourishing community there already. Access Google+ (and your other Google favs) right from Gmail. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
86.
Google+ At first glance,
the layout appears Facebook- esque with a few terminology changes. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
87.
Google+ Google+ believe that
“Circles” are the better way to manage who you connect and share with online. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
88.
Google+ Sharing updates on Google+
can be targeted to specific circles or shared publicly. Share text, links, locati on, photos and video and then select who should see it. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
89.
Google+
One of the coolest Google+ features are Hangouts. You can “hangout” online and video chat with your friends. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
90.
Ranking Content GOOGLE +1’S
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
91.
Google +1 © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
92.
Google +1’s © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
93.
Google +1’s © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
94.
Google +1’s
You will find the Google +1 button on websites, blog s, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
95.
Be Mobile-Friendly GOOGLE MOBILIZER
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
96.
Google Mobilizer http://www.google.com/gwt/n
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
97.
Google Mobilizer Do you
use the internet on your phone? Your consumers are too! Using QR codes in your marketing? Send them to a MOBILE- friendly site! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
98.
Google Mobilizer http://www.google.com/gwt/n
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
99.
Google Mobilizer
Use the new mobilized link in your address bar for your QR codes and other mobile marketing. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
100.
places.google.com GOOGLE PLACES
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
101.
Google Places You can
rate, share and get YOUR own business found on Google Places. © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
102.
Google Places –
Rating Places © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
103.
Google Places –
Add Your Place! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
104.
m.google.com GOOGLE MOBILE APPS
© Stefanie A. Hahn | www.StefanieHahn.net | February 2012
105.
Must Have Google
Mobile Apps © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
106.
Maps for Mobile What
do you get? Navigation 3D Maps Offline Reliability Place Pages My Location Compass Mode Traffic Street View © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
107.
Maps for Mobile
Get turn-by-turn navigation, street name announcements and arrival times! © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
108.
More Fun Than
You Can Stand GOOGLE GOGGLES © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
109.
Google Goggles © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
110.
Google Goggles © Stefanie
A. Hahn | www.StefanieHahn.net | February 2012
111.
Let’s See that
List Again … Google Alerts Google Social Search Gmail Picasa/Picnik Google Calendar Google Reader Google Voice Google Docs Google Mobilizer Google + Google Places Mobile Apps © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
112.
Thank You! For slides
and video from today’s class, go to: www.stefaniehahn.net Stefanie A. Hahn stefanie@stefaniehahn.com © Stefanie A. Hahn | www.StefanieHahn.net | February 2012
Notas del editor
Not sure where to start? Check YOUR Google Dashboard!
Not sure where to start? Check YOUR Google Dashboard!
One problem … who has time to Google themselves everyday? Who would actually remember? Enter Google Alerts …
Make Gmail your online Outlook!