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Mac D Final 03

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Sahil Anand
Sahil Anand

The Journey of Mac Donald's (International Marketing)

EducaciónEmpresarialesEntretenimiento y humor
1 de 19
Presenters: Sahil Anand Sakshi Joshi Vidhu Jain Mansi Dua Niketa Datta Nadira Feroz Saurabh Dhawan Varun Dhingra
About McDonald's
In The Beginning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1st McDonald’s Hamburger Cost $.15
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contd…
World wide strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Indian Market
India – Entry Strategy
Product Adaptation – The Indian Challenge
Marketing Analysis 4 P’s Analysis $ Product ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 P’s Analysis $ Marketing Analysis Promotion ,[object Object],[object Object],[object Object]
4 P’s Analysis $ Marketing Analysis Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 P’s Analysis $ Marketing Analysis Price ,[object Object],[object Object],[object Object]
Planned Growth Strategy Execute planned growth strategy to capitalize opportunities without foregoing a Healthy Franchisor-Franchisee Relationship STRATEGY ,[object Object],[object Object],[object Object],[object Object]
Target Markets
Growth Strategies
Reasons for Failure
Benefits from Franchisee Involvement ,[object Object],[object Object],[object Object],[object Object],Can Thrive even under high pressure/competitive environment ,[object Object],[object Object],[object Object]
Conclusion McDonald’s Focus Marketing. Product Innovations Enhanced Relationship Mutual Understanding and Raised Commitment Levels Turning Initiatives into Successes Franchise able and willing to Deliver Initiatives in consistent manners F Corporate Policies and Initiatives Success of Implementation Depends on Franchisees F F
 

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