1. IDENTIFYING &
ANALYSING

2. DEMO OBJECTIVE
1.Introductions
2.Stakeholder Management
Overview
3.Identify Stakeholders
4.Analyze Stakeholders
5.Prioritize Stakeholders
6.Engage Stakeholders
7.Communicating

3. WHO IS A
STAKEHOLDER???
• Generally speaking,
they are those who
have the interest and
influence to impact
your product,
program, team, or
project.

4. WHO IS A
STAKEHOLDER???
• In terms of Business:
Stakeholders are the
people or groups
with an interest in
success or failure of
an organization.
Supplier
Investor
Rivals
Govt.
Manager
Owners
Customer
Employee
Business

5. WHO IS A
STAKEHOLDER???
• Stakeholders can
affect or be affected
by the objectives and
polices of an
organization.

6. WHO IS A
STAKEHOLDER???• They contribute,
either voluntarily or
involuntarily, to a
company’s wealth-
creating capacity and
activities.
• Therefore are its
potential
beneficiaries and / or
risk bearers.

7. STAKEHOLDER
CLASSIFICATION
Primary
(Internal)
• Primary (Internal):People or groups seen by the business to be vital to the
organization's success or failure.
• Secondary (External): People or group who feel involved in the organization's
success or failure, whether or not the management agree.
Secondary
(Secondary)
Partners
Suppliers
Customer
Competitors
Shareholders
Management
Employees

8. STAKEHOLDER
MANAGEMENT
Other PMs
Contractors
Teams
Functional
Managers
Finance
Executives
Sponsor
PM
Stakeholders
Clients
Client employees
Internal employees
Interested org
Governments
Media
1. STAKEHOLDER
MANAGEMENT
especially from a
project manager’s(PM)
point of view is
instrumental to the
success of every
project in an
organization.
2. Simply speaking it
involves engaging
right people in the
right way in the
project.
$

9. STAKEHOLDER
MANAGEMENT
Other PMs
Contractors
Teams
Functional
Managers
Finance
Executives
Sponsor
PM
Stakeholders
Clients
Client employees
Internal employees
Interested org
Governments
Media
1. STAKEHOLDER
MANAGEMENT
especially from a
project manager’s(PM)
point of view is
instrumental to the
success of every
project in an
organization.
2. Simply speaking it
involves engaging
right people in the
right way in the
project.
3. It is the SUCCESS
MANTRA of Successful
people and also
enables them to win
support from others.
$

10. STAKEHOLDER MANAGEMENT
PROCESS
Identify
Stakeholders
Analyze
Stakeholders
Communicate
Often!
Engage
Stakeholders
Prioritize
Stakeholders
Stakeholders

11. STAKEHOLDER MANAGEMENT
PROCESS
Identify
Stakeholders
Analyze
Stakeholders
Communicate
Often!
Engage
Stakeholders
Prioritize
Stakeholders
Stakeholders
Identify
Stakeholders

12. IDENTIFY STAKEHOLDERS
• Our ultimate
motive in this
entire activity is to
decide who our
KEY STAKEHOLDERS
are.
• So, you need to
drill down.
• Begin by setting
stakeholders
against a backdrop
of interest and
influence.
LEVEL OF INTEREST
LEVELOFINFLUENCE

13. IDENTIFY STAKEHOLDERS
• This helps in
determining which
groups and
individuals require
the most effort.
LEVEL OF INTEREST
LEVELOFINFLUENCE
MONITOR
KEEP HAPPY
KEEP INFORMED
ACTIVELY ENGAGE

14. STAKEHOLDER MANAGEMENT
PROCESS
Identify
Stakeholders
Analyze
Stakeholders
Communicate
Often!
Engage
Stakeholders
Prioritize
Stakeholders
Stakeholders
Analyze
Stakeholders

15. PURPOSE OF
STAKEHOLDER ANALYSIS
• To access which
individuals or groups
are likely to support,
resist, remain neutral
during project
implementation.
• Defining
Stakeholder’s
strategic importance
i.e their power to
influence the fate of a
project.
• Clarifying
stakeholder’s goals/
needs.
• Developing
stakeholder strategy.
LEVEL OF INTEREST
LEVELOFINFLUENCE
MONITOR
KEEP HAPPY
KEEP INFORMED
ACTIVELY ENGAGE

16. Let’s Get Started

17. LOW INFLUENCE
LOW INTEREST
• They aren’t
significantly
involved.
• May not even be
aware of your
project.
• Just monitor them
and be aware as to
who they are.
LEVEL OF INTEREST
LEVELOFINFLUENCE
MONITOR

18. HIGH INFLUENCE
LOW INTEREST
• Those with
significantly
decision-making
authority .
• Lacks the
availability or
interest to be
actively engaged.
• Do whatever is
needed to keep
them satisfied.
LEVEL OF INTEREST
LEVELOFINFLUENCE
KEEP HAPPY

19. LOW INFLUENCE
HIGH INTEREST
• May be impacted by
the project but have
little influence
• May want more of
your time than you
can give
• Find efficient ways
to communicate and
keep them informed
via
• –Email updates
• –Presentations
• –Publicity
campaigns
LEVEL OF INTEREST
LEVELOFINFLUENCE
KEEP INFORMED

20. HIGH INFLUENCE
HIGH INTEREST
• Business owners
and others with
significant
decision-making
authority.
• Typically easy to
identify.
• Can kill, sustain, or
nurture the project
• They’re typically
easy to engage
actively.
• Set up consistent
touch points.
LEVEL OF INTEREST
LEVELOFINFLUENCE
ACTIVELY ENGAGE

21. ANALYZING
KEY STAKEHOLDERS
• Now try and map
these
stakeholders
against their
actual roles .
LEVEL OF INTEREST
LEVELOFINFLUENCE
MONITOR
KEEP HAPPY
KEEP INFORMED
ACTIVELY ENGAGE

22. HERE ARE SOME
KEY STAKEHOLDERS
Business Owner
• Business owners must
participate in Release
Planning and the PSI Inspect
to review planned vs. actual
progress.
• Major Stakeholder
• Major stakeholders should
also be involved in the
System Sprint Demos .
• Minor Stakeholder
• Minor Stakeholders are
engaged as required in
order to keep them
informed.
Subject Matter Expert
Are engaged as required
for input.
LEVEL OF INTEREST
LEVELOFINFLUENCE

23. STAKEHOLDER MANAGEMENT
PROCESS
Identify
Stakeholders
Analyze
Stakeholders
Communicate
Often!
Engage
Stakeholders
Prioritize
Stakeholders
Stakeholders
Prioritize
Stakeholders

24. Priority
Level
Attitude Influence Interest
Supportive Decision
Maker
YesHigh
Indifferent Policy
Maker
Opposed Access
Gatekeeper
Yes
No
Medium
Low
PRIORITIZING
STAKEHOLDERS
• Prioritize your
stakeholders on
the basis of
parameters like
Attitude,
Influence,
Interest.

25. STAKEHOLDER MANAGEMENT
PROCESS
Identify
Stakeholders
Analyze
Stakeholders
Communicate
Often!
Engage
Stakeholders
Prioritize
Stakeholders
Stakeholders
Engage
Stakeholders

26. ENGAGE STAKEHOLDERS
• Develop key messages
to set the stage and tell
the story.
- Show benefits to the
stakeholders on how you
are increasing profitability.
- Ensure clarity, honesty
and transparency.
• Plan activities and
align your engagement
timeline with the
project timeline.
• Ask specific
questions.
• Collect feedback.

27. Stakeholders not only have rights
but responsibilities as well
Rights
• Have an engaged team
• Be informed of the team’s
progress
• Receive good-faith
estimates
• Be educated on technical
and architectural factors
that impact estimates
• Receive training and
coaching
Responsibilities
• Remain engaged from the
definition to the completion
of the project
• Provide ongoing feedback
and support
• Define and clarify
requirements
• Collaborate with the
Product Owner
• Contribute to the growth of
the environment