Consider Amazon and their Elastic Compute Cloud, EC2, with their shopping mall platform over it, and the ability to allow shop owners to place their group of ‘services’ on top of the Mall platform - This is the IKEA store of software applications where one can compose an application software and then make it orchestrate over a federated network - consuming the service
Web platform to (build, manage and grow business on the web) compose and orchestrate services on a federated network
1. A Service Aggregation
and
Orchestration Technology
For telecommunication service providers
EXECUTIVE PAPER
SAIBAL DAS CHOWDHURY - Asia Strategy Partners
Developed by
2. A new innovation in software technology that will
unify the experiences of communication,
collaboration and information processing into one
A SMART WEB-TOOL TO BUILD, GROW
AND MANAGE BUSINESS ONLINE
Developed by
3. Inexplicable Trends and the future Connected Experience Environment
WHY WE CARE ?
Game changers: Cloud Computing, SOA, SaaS, web 2.0
Players: Amazon, Google, Oracle, IBM, HP ….
Key focus : the enterprise
The problem:
No solution for the small business
Processes do not end at the edge of the cloud
The world does not live in a single cloud
White space / Vacuum
Big opportunity for broadband providers
4. Inconvenient Application Services
THE PROBLEM
& Other Technologically Advanced
Company Size Adoption Rate
Use of ERP Systems in UK
Fortune 2000 95%
Most of available business
Countries
Large: Over 1000 37.2%
employees systems are not able to
provide the scope and
Small & Medium 6.5%
dynamics - small businesses
10-50 employees 3.8% need.
Derived from “Computerworld, UK” Dec, 14 2007
In the US, 75 per cent of businesses with a payroll have a
headcount between 1 and 9
Insufficient Technology
1. Prohibitively expensive for small busineses
APPLICATIONS
2. Inflexible and complex to use
NETWORK 3. Requires specialists’ help in implementation
4. Long implementation cycle
ACCESS
Small businesses want software to adapt to their changing
DEVICES
needs, with easy interface; and they want it to be , “pay
for what they use, how much they use.”
5. Building a business on the web – “web-housing”
THE SOLUTION
Patentable Invention
Talk about your Select Functions Add attributes Register web site Add services Connect to
business community
network
•Industry •Choose 2 to 3 •Add contents •Select site •Review •Update
•Products suggested •Choose or name contents profile
•Geography layouts manipulate •Configure •Add services •Join in the
•Products •Choose page organization •Add market place
functions attributes •Get it hosted processes •Create
•Organization
•Choose basic like color, •Add tasks digital agents
•Values . . . form,
options
position etc
Providing small businesses with a tool and a map to design, configure and build
the business on the web will change rules of competition
Service Composition
Patentable Invention
Providing businesses with a recipe
and a guide book to compose
application services and their
interfaces, custom fit to their
business needs will change the way
enterprise applications are built
and used
6. The addressable market
A HUGE GLOBAL OPPORTUNITY
A global scope and scale of business
2010 2011 2012 2013 2014
Number of new
Geography
company seat signup 1,789 7,922 33,309 94,731 222,783 Malaysia - 2010
Cumulate number of
Singapore - 2010
Subscriber seat 1,789 9,711 43,020 137,751 360,534
Forecast No. of new consumer USA - 2010
Seat signup 3,493 16,693 65,035 192,127 368,885 India - 2012
Cumulate number of China - 2013
new Customers 3,493 20,186 85,222 277,349 646,234
7. Product differentiation and value
PRODUCT DIFFERENTIATION & POSITIONING
The ability to compose and orchestrate a service
over a federated network creates a much higher
“value/cost” ratio for the user
Positioning
Solution as a Service
The IKEA of Businesses
Software as a Service Application solutions
Interactive
Shared Managed
Communication Key to our success lies in our product positioning. It
Services Services
Services will give us a comparative advantage over rivals and
create asymmetry of motivation
Access Services
9. Business Model
BUSINESS AND REVENUE MODEL
Free web housing – pay for utilities
Existing client base to start
Licensing of technology platform
Telecom operators world-wide
Revenue Streams
Advertising revenues
Licensing revenues
End user revenues
Subscription
Pay per use
10. Timelines
CURRENT STATUS
Month
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34
INCREMENTAL
DISCOVER DEFINE DEVELOP and TEST DEVELOPMENT
Product Launch
Product Launch
(Web Builder, Office) Product Launch
(Business Suite, e-services)
(Enterprise Suite, SaaS)
Current status Summary
DISCOVER DEFINE DEVELOP LAUNCH
• Surveys
conducted
• Product
definitions Product definitions and designs completed
Project costing and engineering completed
• Secondary • Product
research design &
and analysis engineering
done
• Concept
• Proof of
Concept
First product rollout in six moths
architecture
tested
• Feasibility
analysis LOI from a US-based service provider
• Detailed
project plan
COMPLETED
11. INVESTMENT SCHEDULE
Quarterly milestones and product development investment schedule
Q1 Q2 Q3 Q4 Q5 Q6
Milestones • Requirement and UI • B2B Community • Genetic Algorithm • Limited ERP • More services on • Advancement of
templates sign-off Portal with basic for Configuration Tool applications Mobile Configuration tool by
• Meta-Data Engine collaboration services • Mobile Enablement • B2B and web • Developer Portal Self-Learning
and CMS Design like Invitation, Blogs, • Service Layer collaboration Apps • Performance component
• Configuration tool Polls, Wikis, Mails, Enhancement • Mobile Management Engine • Presentation
technical design Messages etc. • Configurator and Enhancements • Business Community templates in library
• Configuration Tool • External cloud Apps Presentation • Web / Video Portal • Transformation
basic • Service Orchestration Enhancement Conferencing Enhancements Editor, Test Centre,
implementation • New Services to • SIP / VOIP • Presentation Engine Dashboard etc
• Integration with Service Catalogue • Performance enhancements • More B2B
CMS Portal and • Integration with Management • Service Layer Virtualized Services
Service Layer Billing & Charging • Performance and Enhancements and
Security Testing Applications like ERP,
CRM etc.
• Developer Portal
Total Cost $1,311,105.54 $1,360,031.52 $881,451.32 $898,734.68 $596,968.81 $774,166.20
(USD)
People Cost $886,940.24 $896,310.76 $881,451.32 $898,734.68 $596,968.81 $774,166.20
Hardware $227,004.30 $254,535.76 $0.00 $0.00 $0.00 $0.00
S/W Bought- $197,161 $209,185 $0 $0 $0 $0
outs
The base product is completed in the first two quarters
The 3and 4 quarters are dedicated to feature/ functionality enhancements
5and 6 quarters are dedicated to performance enhancement, operations and support
12. Revenue and Profit Projections
ECONOMICS
FYE 2010 FYE 2011 FYE 2012 FYE 2013 FYE 2014
RM RM RM RM RM
Sales - Revenue 751,045 7,343,721 41,380,573 124,160,851 309,336,429
SME Kit 519,747 1,842,957 5,402,681 16,229,060 42,203,252
Biz Suite 166,220 2,227,772 12,865,826 40,060,729 102,840,585
Enterprise Suite S 0 916,958 11,027,425 33,534,495 83,624,327
Installation (Enterprise Suite) 0 1,069,455 7,194,798 20,461,972 48,121,023
Installation (Business Suite) 132,976 1,247,698 4,796,532 13,641,314 32,080,682
Long Tail Applications 15,552 38,880 93,312 233,280 466,560
20
New Product Profits
Not included here
Million RM
10 are the consumer
and advertisement
Profits revenues
0
Q3
Q1
Q5
Q7
Q9
Q11
Q13
Q15
Q17
Q19
-10
13. Technology Risk Commercialization Risk
RISK ANALYSIS
Time to develop Crossing the ‘chasm’
Initial attraction / early adoption
Ability to develop the code
Forecast error
Funding
Long term product value
Sensitivity to Forecast Errors
Forecast Error
14. A Service Aggregation
and
Orchestration Technology
For telecommunication service providers
THANK YOU!
Developed by