1. Females and GENDER
The average visitor is female
18-34-Year-Olds
MALE 96
FEMALE 103
AGE
Most Active
She is between 18 and 34
2-17 88
18-34 108
Social Networkers 35-49
50-64
104
98
65+ 91
Females make up the majority of visitors to social networks and blogs,
and people aged 18-34 have the highest concentration of visitors among
all age groups. Americans aged 35-49 are also avid visitors: 4 percent RACE/ETHNICITY
more likely than average to visit social networks and blogs than they do She is likely Asian or Pacific Islander
any other site and 27 percent of these sites’ audience. HISPANIC 100
WHITE 101
Who is the average visitor to social networks and blogs? >> AFRICAN AMERICAN 94
Unique Audience Composition Index, Home and Work (May 2011) ASIAN/
PACIFIC ISLANDER 103
Read as: During May 2011, U.S. Internet users aged 18-34 were 8 AMERICAN INDIAN/ 102
percent more likely than average to visit Social Networks and Blogs ALASKA NATIVE
OTHER 101
LOCATION
She likely lives in New England
NEW ENGLAND 102 EDUCATION
MIDDLE ATLANTIC 99
She has obtained a Bachelor’s degree
SOUTH ATLANTIC 101
EAST SOUTH CENTRAL 101
GRAMMAR SCHOOL
OR LESS 89 HOUSEHOLD
WEST SOUTH CENTRAL 97 SOME HIGH SCHOOL 102 INCOME
HIGH SCHOOL GRADUATE 99
EAST NORTH CENTRAL 100 Her household income is less
SOME COLLEGE 103 than $50,000 per year
WEST NORTH CENTRAL 100
99 ASSOCIATE DEGREE 101 UNDER $50K 102
MOUNTAIN
BACHELOR’S DEGREE 106 $50K - $75K
PACIFIC 100 99
POST GRADUATE DEGREE 106 $75K+ 98
3 Source: Nielsen