2. Social media
Legal and business challenges
informing a social media policy
Thursday 04 March 2010
3. “A powerful global conversation has begun.
Through the Internet, people are discovering
and inventing new ways to share relevant
knowledge with blinding speed. As a direct
result, markets are getting smarter—and
getting smarter faster than most companies.”
The Cluetrain Manifesto
(2000) @ cluetrain.com
Thursday 04 March 2010
8. The social Web is not just about
being shiny happy people ...
Thursday 04 March 2010
9. Your clients are having conversations about you and
the things that should matter to you
Are you even
part of that
conversation?
Thursday 04 March 2010
10. customers have
new tools and a
longer reach
Thursday 04 March 2010
11. customers have
new tools and a
longer reach
Thursday 04 March 2010
43. Categories of
“personal
information”
Ordinary personal information
versus special personal
information.
Thursday 04 March 2010
44. Data Protection
• Ensure the personal information collected is “complete, not
misleading, up to date and accurate”;
• Secure integrity of personal information against risk of loss or
damage;
• Protect against unlawful or unauthorised access or processing;
• Identify reasonably foreseeable internal and external risks;
• Generally accepted infosec practices and procedures
* Principle 6: draft POPIA
Thursday 04 March 2010
55. Terms of use
Don’t forget details like
jurisdiction, choice of law and
ECT Act compliance
webtechlaw.com/anatomy-
website-terms-use
Thursday 04 March 2010
56. Ongoing review to
ensure terms address
new developments
Thursday 04 March 2010
57. Social media
policy: framework
and structure?
Thursday 04 March 2010