Projektleder Susanne Iversen om at fortælle om eReolens forretningsmodel. Se mere på http://biblioteksdebat.blogspot.dk/

1. Nordic meeting in Stockholm
October 2012
The e-book project of the Public Libraries // www.eReolen.dk

2. ”The Public Libraries’ e-book project”
A project subsidised by the Development Pool – The Danish Agency for Culture 2011-2012
Partners • Vendors:
• Nine large Danish – DBC (Danish Library Center)
libraries – Publizon: Digital
distribution service
• Two publishers: – Web agency
Gyldendal and • Litteratursiden.dk (Literature
site)
Lindhardt & Ringhof • Netlydbog.dk (Audio books)
• Licensgruppen (Info databases)
Beginning Launch Project end Operation
Spring 2011 1 November 31 December 2013 -
2011 2012
The e-book project of the Public Libraries // www.eReolen.dk

3. New service by Danish Libraries 1.November 2011
Status october 2012
• All Danish public libraries
participate
• 127 publishers (oct.)
• 3637 titles (oct.)
Extra subsidy from the
Agency for Culture
• 1 m Danish Kroner for
content
The e-book project of the Public Libraries // www.eReolen.dk

4. The Project Idea (1) • Analysis, testing and choosing
new price models and business
Establishing a new and durable, models which meet the
national library service with demands of both publishers,
Danish e-books - fiction and non authors and libraries
fiction
• New service with access to
online loans of new and up-to- • Contributing to ensuring the
date e-books from Danish libraries’ role in the
publishers development towards
electronic media
• Focus on dissemination of
literature as well as editors – the digital shift
and news
The e-book project of the Public Libraries // www.eReolen.dk

5. The Project Idea (2)
• Builds on modern architecture • Focus on mobile
and new IT solutions dissemination
• Platform independent • Focus on user interface
• Standard interfaces with and user-friendliness
the opportunity for several
vendors (DRM download/Stream)
• Integrable in the libraries’
interfaces • Will be a part of the DDL
• Builds on the T!NG data Danish Digital Library
repository (”brønden”)
The e-book project of the Public Libraries // www.eReolen.dk

6. Number of visitors
mobile platforms
Statistics - visits September 2012
Number of visits / unique visits per month for all libraries
221.683
217.139
2011-12
213.169
186.848
186.939
Mobil
250.000 33 %
168.882
166.966
besøgende
154.108 66,%
Besøgende PC /
127.338
200.000 Mac
101.943
98.393
89.659
86.556
86.156
150.000
80.456
77.353
76.664
Antal besøg
74.278
72.962
58.514
48.119
42.786
100.000 Antal besøg
Unikke besøg
50.000
-
nov-11
dec-11
jan-12
feb-12
mar-12
jun-12
apr-12
jul-12
sep-12
okt-12
maj-12
aug-12
Month
The e-book project of the Public Libraries // www.eReolen.dk

7. Statistics – ”downloans”
Number of ”downloans” per month / accumulated ”downloans”
594.286
700.000
520.736
600.000
446.329
Number of “downloans”
358.357
500.000
292.919
400.000
234.746
183.271
Antal downlån
300.000
128.507
Antal downlån akkumuleret
Rabattrappe pris
87.972
80.965
200.000
74.407
73.550
Over / Under 12 mdr.
65.438
58.173
51.475
54.764
47.542
37.461
43.504
24.494
19.010
70.000: 18,50 - 15,00
95.000: 18,00 -14,50
100.000 120.000: 17,50 -14,00
145.000: 17,00 - 13,50
170.000: 16,50 - 13,00
-
feb-12
jun-12
apr-12
jul-12
sep-12
maj-12
aug-12
nov-11
dec-11
jan-12
mar-12
The e-book project of the Public Libraries // www.eReolen.dk

8. Business Model - Result
Negotiated agreement with
publishers Gyldendal og • Pay- per–download model
Lindhardt & Ringhof (Nov. • Discount ”staircase”
2011 – Nov. 2012) • Price depending on the
topicality of the book
• 30 days loans
• 1 renewal
• Free samples
• ”Buy -it-now link”
The e-book project of the Public Libraries // www.eReolen.dk

9. Business Model – Result (2)
Negotiated agreement with • Selection of materials
publishers Gyldendal og • If possible, publishers provide
Lindhardt & Ringhof (Nov. access to loans from the entire
2011 – Nov. 2012) catalogue for sale
• Libraries have the opportunity
to choose materials – centrally
• Libraries can place limitations on
• the number of loans per month
• budget per month
• Option: 15 days’ loan for 25%
reduction in price – three libraries
The e-book project of the Public Libraries // www.eReolen.dk

10. Prices: 30 days downloan/stream – Discount ”staircase”
Titles 0-12 months Titles more than 12
after the e-book was months after the e-
published Dkr. book was published
0 – 70,000 18.50 15.00
70,001 – 95,000 18.00 14.50
95,001 – 120,000 17.50 14.00
120,001 – 145,000 17.00 13.50
145,001 - 16.50 13.00
The e-book project of the Public Libraries // www.eReolen.dk

11. Negotiation parametres
”Friction” Price
• Library card • Discount steps – quantity
• Loan period discount
• Renewal • Price differentiation
• Number of loans per based on the age of the
borrower per month title
• Max. number of loans of new
titles per month
• Waiting period
• Number of copies (Overdrive)
• Technical solution with
selected limitations
The e-book project of the Public Libraries // www.eReolen.dk

12. Negotiation parametres
Integration to buying Others
”The-buy-it now” link • Editors/dissemination
• Discount if loan results in • Learning and courses at
buying
the library
• Integrated presentation
of loans and buys • Marketing/knowledge of
e-books
• Using libraries’
space/promoting authors
• Collaboration on
digitising backlist
The e-book project of the Public Libraries // www.eReolen.dk

13. Business Models
• Pay-per-loan
• Subscription/Flat rate/big deals
• Licence/ Overdrive
• Overdrive with limitations in number of loans per copy
• Patron Driven Acquisition, PDA
The e-book project of the Public Libraries // www.eReolen.dk

14. Libraries – future plans
• eReolen continues in • Buying integratet
operation 2013 as a DDB • More focus and more
service resources on
• New agreement with dissemmination
publishers for 2013 • Pilot project:
• New ebooks still part of digitalization of books 3-
content 10 years old (More
• New vendors are volumen - relevant titles)
included • Selfpublishers included
• Streaming tecnology • Public domain titels
implementet
The e-book project of the Public Libraries // www.eReolen.dk

15. New dissemination
•Themes – presentation of
selected titles
•Better subject categories
•Greater focus on editors’
news
•Reading lists (Libraries’,
users’)
•More use of social media
•Better collabotaion with
publishers on
information/films, etc.
The e-book project of the Public Libraries // www.eReolen.dk

16. Technical solution - players
Publishers Publizon DBC eReolen
•Adm. •Cata- Website
•Validation of loguing Mobile
theme
borrowers •Host
•Security
Library
•Metadata
sites
and files TING
Brønd
The e-book project of the Public Libraries // www.eReolen.dk

17. The e-book project of the Public Libraries // www.eReolen.dk

18. Integration with library catalogue
The e-book project of the Public Libraries // www.eReolen.dk

19. Marketing
• Web banners
• Logo
• Files ready for press for
– Physical banners
– Posters
– Flyers
• Press releases
• Instructions/Handouts
• Graphics for big screens can be found
here
• Suggestion for text for info screens
• Summer campaign
• Bogforum/Krimimesse
• Local initiatives – Teaching/instruction https://ereolen.dk/presse
The e-book project of the Public Libraries // www.eReolen.dk

20. Communication for libraries about development
http://ebibnyt.dk/
The e-book project of the Public Libraries // www.eReolen.dk

21. www.ereolen.dk
The e-book project of the Public Libraries // www.eReolen.dk