1. Learn from the world’s leading
Lean, Agile and Design-led businesses
@leancamp
http://leanca.mp
Twitter Hashtag: #leancamp

2. Learn from the world’s leading
Lean, Agile and Design-led businesses
@leancamp
http://leanca.mp
Twitter Hashtag: #leancamp

3. A bit about Sal
Canadian Tech entrepreneur, now London-based.
Started 5 businesses - tech startups, IT providers, ecommerce
Created the Digital Marketing department of a major agency.
Founded Leancamp.
Salim Virani
smile@saintsal.com
@SaintSal

14. R&D
Customer
Development
User Experience
Design

15. Lean Startup 37 Signals
Visual
Business Model Thinking
Generation

16. Bootstrapping
Software
Entrepreneurship Lean Startup
Agile
Visual
R&D Lean Thinking
Investment
Design
Corporate Business Model User
Strategy Generation Experience
Marketing

17. Credits for this presentation
This presentation uses slides from friends of Leancamp:
Justin Pirie - Mimecast
Stuart Eccles - Made By Many
Janice Fraser - LUXr
Patrick Vlaskovitz - CustDev.com
Nicky Smyth - Leancamp

18. Overview of Leanspark
This will move fast - but we’ll come back to these topics today.

19. Modern Lean

20. Lean Startup

21. Startup Mythology
The Entrepreneur as Inventor

22. Stealth Mode

23. Market Feedback!

24. Assumption: Problem is known

25. Assumption: Solution is known

26. “Everyone will love this!”

27. “Everyone will buy this!”

28. Result: Costs Are Front Loaded
wwarby

29. Reality: Most Startups Fail!
jeffc5000

30. Houston, We Have A Problem…
nasa

31. Lack of Customers
Matthew Burpee

32. chubbybrain.com

33. Planned Learning
“I wish I knew that sooner!”

34. Your Vision
R eality

36. Design Thinking Lean
Ways to learn
for yourself
Custom
er
Develop
men Agile
t

37. Decades ago...
.... Lean Manufacturing
Learn from the world’s leading
Lean, Agile and Design-led businesses

38. Flow.
Learn from the world’s leading
Lean, Agile and Design-led businesses

39. Thinking of the big picture.
Holistic Measurement
Learn from the world’s leading
Lean, Agile and Design-led businesses

40. Built-in experimentation and learning.
Learn from the world’s leading
Lean, Agile and Design-led businesses

41. Plan
Do
Act
Check
Learn from the world’s leading
Lean, Agile and Design-led businesses

42. Software in the 80s

44. Agile

47. Tech Startups in the 90s

48. I’m the Vice President of ...

49. The Doll House Fallacy

50. “Get out of the building!”
- Steve Blank

52. Customer Development
- how you challenge your assumptions.

53. Earlyvangelists
Have the problem
Know they have the problem!
Have tried to solve it themselves
Have budget to solve it.

54. In a Great Market:
The Market Pulls the Product Out
toffehoff

55. Product / Market Fit

56. Customer Develeopment works with
Agile Product Development!

57. dpstyles™

58. er1danus

59. Another bubble!
Cust Dev has taken off in Silicon Valley.

60. Eric Ries - The Lean Startup

61. Minimise Waste

62. “Fail fast”
=
Learn fast.

63. We Know: Lean Makes Better Cars
ckowalik

64. We Know:
Businesses Fail Because of No Customers
Matthew Burpee

65. Measurement
When you change a major aspect of your business model
based on validated learning.

66. Ta Dah!
The Lean Startup Loop

67. MVP - Minimum Viable Product
What is the minimum thing I need to build
to prove or disprove my hypothesis?

68. Pivot
When you change a major aspect of your business model
based on validated learning.

69. Some Myths:

70. Lean Startup is Not Cheap…
wwarby

71. Lean is Not About Failing
jeffc5000

72. It is Iterating FAST
Warren D

73. We get it.
But the tools to do this aren’t very good.

74. Meanwhile in Europe...

75. Alex Osterwalder - Business Model Generation

82. 2010
Leancamp!

83. Another bubble!
Cust Dev has taken off in Silicon Valley.

87. Design Thinking
Designers know how to learn from
and understand users.

88. 37 Signals
Design-led web business.
“You’re overcomplicating!”

89. LUXr
The Lean User Experience Residency

95. Ian Collingwood - UXDNA
Also a Seedcamp mentor!

96. Room 1
Cool Bits of Software
MTP/ MVP
“I c a n’t f i n d Add
the bu y a n im at io n t o
b u t t o n” i m p ro ve
v is i bi li t y
“ I li k e h o w it C o nf us e d
p re dic t s b y se c t io n
w h at I t y p e” labe l
Moderator
“Participant” (aka Customer) (you)

97. Nicky Smyth
Co-founder Leancamp

98. Radical v incremental innovation
Qualitative v. Quantitative Reserach

99. Lean Startup is customer-centric
i.e.
qualitative & quantitative metrics

100. Qualitative v. Quantitative Reserach

101. UX v. customer development

102. Leancamp Community
Challenge Your Own Assumptions
Learn from other disciplines
Experiment
Learn for yourself
Share!

103. Learn from the world’s leading
Lean, Agile and Design-led businesses
http://leanca.mp
#leancamp
@leancamp