Presentation (with notes) that I gave at the Leancamp track at The Next Web 2011.

1. Salim Virani
@SaintSal
Tuesday, 3 May 2011
One of the interdisciplinary connections at Leancamp last year sparked a lot of thought, new methods and even new
tools. I’d like to introduce you to that in the next 5 minutes, in a way that’s hopefully quite personally relevant to
you. Sex.

2. Lean Startup
Tuesday, 3 May 2011
Lean Startup - a way to test your killer assumptions earlier and make sure you’re on the right track.

3. Business Model
Lean Startup
Generation
Tuesday, 3 May 2011
Business Model Generation is a visual way to understand and design business models.

4. Had sex before
Business Model
Lean Startup
Generation
Tuesday, 3 May 2011
The thing about people who’ve had sex, is that most of them have had sex more than once. And if you’ve had sex
more than once, you’ve probably had sex in more than one position, right?

5. What’s your business model?
Tuesday, 3 May 2011
With that in mind, can your business model be describes as ...
subscription, app sales, freemium, Software as a service, digital market. We’re stuck in rut! It’s like we don’t even
consider other sexual positions!

6. Tuesday, 3 May 2011
We’re not just stuck on the same old business models either. Why are we mindlessly copying these pricing models?

7. Tuesday, 3 May 2011
We’re not just stuck on the same old business models either. Why are we mindlessly copying these pricing models?

8. Tuesday, 3 May 2011
Consider this. Disruptive commercial success is usually attributed the tech innovation - the genius inventor in a
garage is a great story, but is disruption actually achieved through technology or through the business model? We’re
good at geeking out on tech. Maybe we should geek out on business models. We already know how to think
creatively...

9. Tuesday, 3 May 2011
Designers and Lean types - they’re always talking about constraints.

10. Tuesday, 3 May 2011
And Agilists? They like to do it standing up.

11. Tuesday, 3 May 2011
And in pairs.

12. Try something new!
Tuesday, 3 May 2011
We know it doesn’t hurt to try something new. So how do we do this with business models?

13. Tuesday, 3 May 2011
Use this! The business model canvas. Use post it notes to start experimenting with potential business models. The
visual feedback from this tool is something that gives focus to your creativity - once you try it, you’ll quickly see how
it broadens your thinking.

14. Tuesday, 3 May 2011
Then you have a framework and plan to test your hypotheses and assumptions. You have a way to be truly disruptive
and innovative, using design techniques to improve your business model. But you’ll also get to see if you’ll be right
or wrong without sticking your head out so far it gets chopped off.

15. Tuesday, 3 May 2011
Let’s look at London example for inspiration. A web startup in the sexy fashion business. Something I really like
about Garmz is it capitalises on Europe - London as a fashion centre, and connections around Europe for production.

16. Tuesday, 3 May 2011
A key resource is their know-how and connections to get a faster time to market - this is really important in the fast-
moving world of fashion. WAY faster moving than tech. An obvious business model here is to work for clothing labels
and distributers to give them a faster time to market. But doing this, they could get squeezed on price or get
completely disintermediated eventually. This isn’t what they are doing. Instead, they are using their key resources
more effectively...

17. Production
Faster p roduction
Tuesday, 3 May 2011
A key resource is their know-how and connections to get a faster time to market - this is really important in the fast-
moving world of fashion. WAY faster moving than tech. An obvious business model here is to work for clothing labels
and distributers to give them a faster time to market. But doing this, they could get squeezed on price or get
completely disintermediated eventually. This isn’t what they are doing. Instead, they are using their key resources
more effectively...

18. Production Clothing
labels & dist
ributors
Faster p roduction
Tuesday, 3 May 2011
A key resource is their know-how and connections to get a faster time to market - this is really important in the fast-
moving world of fashion. WAY faster moving than tech. An obvious business model here is to work for clothing labels
and distributers to give them a faster time to market. But doing this, they could get squeezed on price or get
completely disintermediated eventually. This isn’t what they are doing. Instead, they are using their key resources
more effectively...

19. Production Faste
r to Clothing
mark
et labels & dist
ributors
Faster p roduction
Tuesday, 3 May 2011
A key resource is their know-how and connections to get a faster time to market - this is really important in the fast-
moving world of fashion. WAY faster moving than tech. An obvious business model here is to work for clothing labels
and distributers to give them a faster time to market. But doing this, they could get squeezed on price or get
completely disintermediated eventually. This isn’t what they are doing. Instead, they are using their key resources
more effectively...

20. Production Faste
r to Clothing
mark
et labels & dist
ributors
Faster p roduction
Production fees
Tuesday, 3 May 2011
A key resource is their know-how and connections to get a faster time to market - this is really important in the fast-
moving world of fashion. WAY faster moving than tech. An obvious business model here is to work for clothing labels
and distributers to give them a faster time to market. But doing this, they could get squeezed on price or get
completely disintermediated eventually. This isn’t what they are doing. Instead, they are using their key resources
more effectively...

21. Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

22. Production
Faster p roduction
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

23. Designers
Production
Consumers
Fan Base
Faster p roduction
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

24. Designers
You design -
Production the rest.
we do
Consumers
Pool of talent
Fan Base
Faster p roduction
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

25. Designers
You design - Online
Production the rest. tools
we do
Consumers
Pool of talent
Fan Base
Faster p roduction
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

26. Personal
support Designers
You design - Online
Production the rest. tools
we do
Consumers
Pool of talent
Fan Base
Faster p roduction
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

27. Personal
support Designers
You design - Online
Production the rest. tools
we do
Consumers
Pool of talent
acebook ok
F Facebo Fan Base
Faster p roduction
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

28. Personal
support Designers
You design - Online
Production the rest. tools
we do
Consumers
Pool of talent
acebook ok
F Facebo Fan Base
Faster p roduction
Selling Clothes
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

29. ing
Personal
Em erg design -
support
Online
Designers
ners
You
Production
esig we do the rest. tools
D Pool of talent
acebook ok
Consumers
F Facebo Fan Base
Faster p roduction
Selling Clothes
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

30. ing
Personal
Em erg design -
support
Online
Designers
ners
You
Production
esig we do the rest. tools
D Pool of talent
Consumers
Faster p
Bigger
roduction
acebook ok
F Facebo Fan Base
marke
t
Selling Clothes
Tuesday, 3 May 2011
They work with a multi-sided model, with designers, consumers and recognising the fan base as a distinct segment.
They engage the fanbase with online tools to pull out their design expertise, and allow them to promote their
favourite designs to consumers using Facebook. They offer personal support to designers but their money is made by
selling clothes. This gives them a bigger market of emerging designers that the traditional labels can’t compete with.

31. Tuesday, 3 May 2011
I wanted to show you how powerful the canvas is for understanding business models quickly and in-depth. My entire
understanding of Garmz is from 10 minute phonecall with Andreas at Garmz and the canvas.

32. Tuesday, 3 May 2011
Lesson. Don’t get trapped in the common business models. It’s like only shagging in the missionary position. It’s
really not that healthy.

33. Subscription
Mass SaaS
Custimisation
Value-based
Franchise
Pricing
Freemium Unbundled
Event
App sales
Supported
Multisided
Market
Advertising
Supported
Crowdsource
Licencing Network
Platform
Tuesday, 3 May 2011
Prototype business models. Make yourself aware of the possibilities. Use Lean Startup techniques validate them.

34. Thanks for keeping your pants on.
Liked this? Encourage my bad behaviour here:
Salim Virani
@SaintSal
www.SaintSal.com
smile@saintsal.com
Liked the illustrations?
flavors.me/drutes
Tuesday, 3 May 2011
Loads of videos and events to learn about these and other related topics at Leancamp http://leanca.mp