Rural and urban communities differ in their characteristics. Rural communities typically have occupations related to agriculture, lower population densities, strong familial and community ties, and more traditional cultural values. Urban communities are centered around non-agricultural industries and services, have higher population densities, more social diversity and anonymity between residents, and cultures that value innovation and individualism more. As societies develop, rural-to-urban migration increases urban population and influences traditional rural social structures, lifestyles, and values.