SlideShare una empresa de Scribd logo
1 de 32
Descargar para leer sin conexión
MADE BY: REEMA PUNIANI SHIWANI SALARIA TAMANNA
CONSUMER ELECTRONICS ,[object Object],[object Object]
 
TOP LEADING COMPANIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
LOGOS NOKIA  Company logo, 1966. The  NOKIA  "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by  Ove Strandberg.
PRESENT LOGO
 
NOKIA PRODUCTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NOKIA ACCESSORIES  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Time Sales or  Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian  & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],PRODUCT PROMOTION ,[object Object]
ACQUISITIONS ,[object Object],[object Object],[object Object]
N ET SALES  2009 Nokia Mobile Phones  net sales by region Europe  & Africa 46% Americas  35% Asia Pacific 18%
DESIGN THAT PERFORMS
SAMSUNG ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
CORE MARKETS
 
DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Original equipment manufacturer/vendor or supplier Factory   Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital  plazas  Distributor Sub - Dealer C onsumer/Customer
PRODUCT LIFE CYCLE OF SAMSUNG MOBILES  Omnia Touch wiz Ultra Beat 450 Introduction Growth Maturity Decline
STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICING ,[object Object],[object Object],[object Object]
PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
NOKIA  V/S  SAMSUNG S.No. NOKIA SAMSUNG 1. Fashion statement for a customer Catches the pulse of the customer 2. Focuses on branding and technology Focuses on branding, product  design and human resources  3. It should focus on niche markets It should focus on mass market instead of niche markets 4. Building a worldwide supplier network Tie up with service providers 5. Life style marketing and segmentation Offer product variations 6. New competitors with different skills and potent brands is a challenge Not keeping track of the new trends in the market
 

Más contenido relacionado

La actualidad más candente

Marketing mix of nokia n96 2003
Marketing mix of nokia n96  2003Marketing mix of nokia n96  2003
Marketing mix of nokia n96 2003yazzdan
 
Swot analysis of nokia
Swot analysis of nokiaSwot analysis of nokia
Swot analysis of nokiaDebajit Ghosh
 
Product life cycle of nokia mobiles
Product life cycle of nokia mobilesProduct life cycle of nokia mobiles
Product life cycle of nokia mobilesTanmoy Roy
 
Product strategy nokia
Product strategy nokiaProduct strategy nokia
Product strategy nokiafrudoking
 
Nokia product line management analysis - presentation
Nokia   product line management analysis - presentationNokia   product line management analysis - presentation
Nokia product line management analysis - presentationpugcidiots
 
238784 633884955717278750
238784 633884955717278750238784 633884955717278750
238784 633884955717278750marytkachenko
 
Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...
Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...
Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...MME 4.5 / Music 4.5 / 2Pears
 
Nokia Oraganizational Design
Nokia Oraganizational DesignNokia Oraganizational Design
Nokia Oraganizational DesignRaouf Adss
 
Nokia's fall and success
Nokia's fall and successNokia's fall and success
Nokia's fall and successAnusha Pilla
 

La actualidad más candente (19)

Marketing mix of nokia n96 2003
Marketing mix of nokia n96  2003Marketing mix of nokia n96  2003
Marketing mix of nokia n96 2003
 
Swot analysis of nokia
Swot analysis of nokiaSwot analysis of nokia
Swot analysis of nokia
 
Nokia
NokiaNokia
Nokia
 
Product life cycle of nokia mobiles
Product life cycle of nokia mobilesProduct life cycle of nokia mobiles
Product life cycle of nokia mobiles
 
Case Study on Nokia
Case Study on NokiaCase Study on Nokia
Case Study on Nokia
 
Final nokia
Final nokiaFinal nokia
Final nokia
 
Product strategy nokia
Product strategy nokiaProduct strategy nokia
Product strategy nokia
 
Nokia Campaign
Nokia CampaignNokia Campaign
Nokia Campaign
 
Nokia product line management analysis - presentation
Nokia   product line management analysis - presentationNokia   product line management analysis - presentation
Nokia product line management analysis - presentation
 
238784 633884955717278750
238784 633884955717278750238784 633884955717278750
238784 633884955717278750
 
Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...
Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...
Music 4.5 Smart Radio: Alan Wallis, Head of Media & Entertainment, Valuation ...
 
Nokia
NokiaNokia
Nokia
 
Chello Marketing
Chello MarketingChello Marketing
Chello Marketing
 
Nokia2
Nokia2Nokia2
Nokia2
 
Nokia Oraganizational Design
Nokia Oraganizational DesignNokia Oraganizational Design
Nokia Oraganizational Design
 
Nokia sm ppt
Nokia sm pptNokia sm ppt
Nokia sm ppt
 
company profile
company profilecompany profile
company profile
 
Nokia
Nokia Nokia
Nokia
 
Nokia's fall and success
Nokia's fall and successNokia's fall and success
Nokia's fall and success
 

Destacado

Anne frank by vinodita
Anne frank by vinoditaAnne frank by vinodita
Anne frank by vinoditaJNV
 
App Cap2956v2 121001194956 Phpapp01 (1)
App Cap2956v2 121001194956 Phpapp01 (1)App Cap2956v2 121001194956 Phpapp01 (1)
App Cap2956v2 121001194956 Phpapp01 (1)outstanding59
 
Weekly news
Weekly newsWeekly news
Weekly newsjsmtkr1
 
news (Punjab college of technical education, ludhiana)
news (Punjab college of technical education, ludhiana)news (Punjab college of technical education, ludhiana)
news (Punjab college of technical education, ludhiana)jsmtkr1
 
EDUU609 Appropriate Use of data
EDUU609 Appropriate Use of dataEDUU609 Appropriate Use of data
EDUU609 Appropriate Use of datajanaeburger
 
News {Punjab college of technical education Ludhiana}
News {Punjab college of technical education Ludhiana}News {Punjab college of technical education Ludhiana}
News {Punjab college of technical education Ludhiana}jsmtkr1
 
App cap2956v2-121001194956-phpapp01 (1)
App cap2956v2-121001194956-phpapp01 (1)App cap2956v2-121001194956-phpapp01 (1)
App cap2956v2-121001194956-phpapp01 (1)outstanding59
 
Sem Seo Basics
Sem Seo BasicsSem Seo Basics
Sem Seo Basicsdbrotman
 
Details on Electronics and communication
Details on Electronics and communicationDetails on Electronics and communication
Details on Electronics and communicationKumaran Vinayagam
 
Unit 1 introduction to computer networks
Unit 1  introduction to computer networksUnit 1  introduction to computer networks
Unit 1 introduction to computer networkspavan kumar Thatikonda
 
The making of a scientist
The making of a scientist The making of a scientist
The making of a scientist JNV
 
Electronic devices chapter 1- 3 (m.sc physics)
Electronic devices chapter 1- 3 (m.sc physics)Electronic devices chapter 1- 3 (m.sc physics)
Electronic devices chapter 1- 3 (m.sc physics)Ali Farooq
 

Destacado (20)

Anne frank by vinodita
Anne frank by vinoditaAnne frank by vinodita
Anne frank by vinodita
 
App Cap2956v2 121001194956 Phpapp01 (1)
App Cap2956v2 121001194956 Phpapp01 (1)App Cap2956v2 121001194956 Phpapp01 (1)
App Cap2956v2 121001194956 Phpapp01 (1)
 
Weekly news
Weekly newsWeekly news
Weekly news
 
Album pricelist1 5a
Album pricelist1 5aAlbum pricelist1 5a
Album pricelist1 5a
 
news (Punjab college of technical education, ludhiana)
news (Punjab college of technical education, ludhiana)news (Punjab college of technical education, ludhiana)
news (Punjab college of technical education, ludhiana)
 
1403 tor
1403 tor1403 tor
1403 tor
 
Linux basics
Linux basicsLinux basics
Linux basics
 
EDUU609 Appropriate Use of data
EDUU609 Appropriate Use of dataEDUU609 Appropriate Use of data
EDUU609 Appropriate Use of data
 
News {Punjab college of technical education Ludhiana}
News {Punjab college of technical education Ludhiana}News {Punjab college of technical education Ludhiana}
News {Punjab college of technical education Ludhiana}
 
P&g final ppt
P&g final pptP&g final ppt
P&g final ppt
 
App cap2956v2-121001194956-phpapp01 (1)
App cap2956v2-121001194956-phpapp01 (1)App cap2956v2-121001194956-phpapp01 (1)
App cap2956v2-121001194956-phpapp01 (1)
 
Sem Seo Basics
Sem Seo BasicsSem Seo Basics
Sem Seo Basics
 
Susana
SusanaSusana
Susana
 
La Web 1
La Web 1La Web 1
La Web 1
 
P&G
P&GP&G
P&G
 
Details on Electronics and communication
Details on Electronics and communicationDetails on Electronics and communication
Details on Electronics and communication
 
Unit 1 introduction to computer networks
Unit 1  introduction to computer networksUnit 1  introduction to computer networks
Unit 1 introduction to computer networks
 
Fundamentals of acoustics
Fundamentals of acousticsFundamentals of acoustics
Fundamentals of acoustics
 
The making of a scientist
The making of a scientist The making of a scientist
The making of a scientist
 
Electronic devices chapter 1- 3 (m.sc physics)
Electronic devices chapter 1- 3 (m.sc physics)Electronic devices chapter 1- 3 (m.sc physics)
Electronic devices chapter 1- 3 (m.sc physics)
 

Similar a Search on consumer electronics (1)

Nokia final one
Nokia final oneNokia final one
Nokia final oneravikunwar
 
238784 633884955717278750
238784 633884955717278750238784 633884955717278750
238784 633884955717278750Furkan Pehlivan
 
16945092 nokia-project
16945092 nokia-project16945092 nokia-project
16945092 nokia-projectRanjeet Kumar
 
Nokia- Business Environment Analysis
Nokia- Business Environment AnalysisNokia- Business Environment Analysis
Nokia- Business Environment AnalysisAnkur Bhatia
 
Nokia fall down
Nokia fall downNokia fall down
Nokia fall downSoni Singh
 
Samsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s AnalysisSamsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s Analysisgaurav
 
Nokia vs samsung
Nokia vs samsungNokia vs samsung
Nokia vs samsungSavita Doke
 
Presentation on nokia overall started
Presentation on nokia overall startedPresentation on nokia overall started
Presentation on nokia overall startedANSHU TIWARI
 
Samsung Presentation on international marketing
Samsung Presentation on international marketingSamsung Presentation on international marketing
Samsung Presentation on international marketingabhiroopsur
 
Nokia strategic marketing
Nokia strategic marketingNokia strategic marketing
Nokia strategic marketingGhamdan Hamam
 
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...Hiba shaikh & Varda shaikh
 
Strategic management Nokia
Strategic management NokiaStrategic management Nokia
Strategic management NokiaMahesh Karane
 

Similar a Search on consumer electronics (1) (20)

Nokia final one
Nokia final oneNokia final one
Nokia final one
 
238784 633884955717278750
238784 633884955717278750238784 633884955717278750
238784 633884955717278750
 
16945092 nokia-project
16945092 nokia-project16945092 nokia-project
16945092 nokia-project
 
Nokia- Business Environment Analysis
Nokia- Business Environment AnalysisNokia- Business Environment Analysis
Nokia- Business Environment Analysis
 
Nokia ppt
Nokia pptNokia ppt
Nokia ppt
 
Nokia fall down
Nokia fall downNokia fall down
Nokia fall down
 
Samsung
SamsungSamsung
Samsung
 
Samsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s AnalysisSamsung Mobile Competitor' s Analysis
Samsung Mobile Competitor' s Analysis
 
Nokia vs samsung
Nokia vs samsungNokia vs samsung
Nokia vs samsung
 
Brand dossier - Nokia
Brand dossier - NokiaBrand dossier - Nokia
Brand dossier - Nokia
 
Presentation on nokia overall started
Presentation on nokia overall startedPresentation on nokia overall started
Presentation on nokia overall started
 
ReportV6
ReportV6ReportV6
ReportV6
 
Samsung Marketing
Samsung MarketingSamsung Marketing
Samsung Marketing
 
Samsung Presentation on international marketing
Samsung Presentation on international marketingSamsung Presentation on international marketing
Samsung Presentation on international marketing
 
Nokia brand-audit
Nokia brand-auditNokia brand-audit
Nokia brand-audit
 
Nokia strategic marketing
Nokia strategic marketingNokia strategic marketing
Nokia strategic marketing
 
Nokia
NokiaNokia
Nokia
 
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Sni...
 
Strategic management Nokia
Strategic management NokiaStrategic management Nokia
Strategic management Nokia
 
Samsung
SamsungSamsung
Samsung
 

Search on consumer electronics (1)

  • 1. MADE BY: REEMA PUNIANI SHIWANI SALARIA TAMANNA
  • 2.
  • 3.  
  • 4.
  • 5.  
  • 6.
  • 7.  
  • 8.  
  • 9. LOGOS NOKIA Company logo, 1966. The NOKIA "arrows" logo before its Connecting People logo. "Connecting People" slogan, invented by Ove Strandberg.
  • 11.  
  • 12.
  • 13.
  • 14.
  • 15. Time Sales or Profits Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia 30 & 40 Series Product life cycle of NOKIA
  • 16.
  • 17.
  • 18.
  • 19. N ET SALES 2009 Nokia Mobile Phones net sales by region Europe & Africa 46% Americas 35% Asia Pacific 18%
  • 21.
  • 22.
  • 24.  
  • 25. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Original equipment manufacturer/vendor or supplier Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub - Dealer C onsumer/Customer
  • 26. PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Omnia Touch wiz Ultra Beat 450 Introduction Growth Maturity Decline
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. NOKIA V/S SAMSUNG S.No. NOKIA SAMSUNG 1. Fashion statement for a customer Catches the pulse of the customer 2. Focuses on branding and technology Focuses on branding, product design and human resources 3. It should focus on niche markets It should focus on mass market instead of niche markets 4. Building a worldwide supplier network Tie up with service providers 5. Life style marketing and segmentation Offer product variations 6. New competitors with different skills and potent brands is a challenge Not keeping track of the new trends in the market
  • 32.