2. Best Practices: Landing Pages
Answer these questions:
• Where am I?
• What should I do here?
• Why should I do it?
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3. Best Practices: Landing Pages
Microsite
• More Content
• More Informative
• Still Drives Lead
Generation
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4. Best Practices: Landing Pages
Simplicity
No Unsupervised Thinking
Clean Aesthetics
Bullet point key benefits
Clear call to action and
strong offer
Simple conversion form
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5. Landing Page Incentives
What do we have that we can offer right now?
• Webinars
• Download Whitepapers / Case Studies
• Newsletter Subscriptions
• Participate in Image Contest
• Sign up for Road Show
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