1. Facebook Pay Per Click Ads
For Real Estate Success

2. Should I Do PPC Ads?
Yes….If….
•You have an appealing website or Facebook business
page that will capture people
•You have an event you want to draw attention to
•You are committed to trying different ads and
monitoring performance
•You want more leads
•You are going to cultivate and influence your
“followers” regularly

3. What Is a Pay Per Click Ad?
A highly targeted advertisement that shows up in the
side bar when FB users are logged into their
Facebook account.

4. What Is a Pay Per Click Ad?

5. What Is a Pay Per Click Ad?

6. What Is a Pay Per Click Ad?

7. Why PPC Ads?

8. People are on Facebook making
Buying Decisions
•Internet
trend tracking firm comScore recently
reported that Facebook and Twitter users spend
more money online than non-socialites, and that
some 23 percent of Twitter users follow businesses,
buy goods online, and look for product reviews.

9. Advanced Targeting
•The
Facebook PPC program is built around user
data, not keywords; so advertisers can select a target
audience based on sex, age, marital status, education,
group membership, and interestsIn this way,
advertisers can prepare accurate promotional
campaigns that focus on generating high quality site
traffic. Put another way, Facebook can generate traffic
that is very likely to convert.

10. In-expensive
•For
as little as $1 you can gain a long time Facebook
follower.

11. Brand Impressions
•The
ads, which include a graphic, are analogous to
Internet display advertising, which may have a lasting
effect on brand perception. As a form of display
advertising, Facebook and other social media sites
generally outperform the alternatives, according to
comScore.

12. Usability
•Facebook's
PPC service is also very easy to use.
Paste a target URL into the system's "Create an Ad"
tool, and it will propose ad copy and images based on
page content. Advertisers can also create their own
ads from the ground up.
•Once ads are approved, Facebook offers adequate
tracking data, and bills the advertiser every couple of
days. Campaigns budgets can be set so you'll know
exactly what you're spending.

13. What Do I Advertise?

14. What Do I Advertise?
Listings
• Your website
•Your FB Fan/Business Page
•Events – Open Houses – Seminars Etc
•

15. Where Do I Start?

20. Sponsored Story

21. Sponsored Story

22. Sponsored Story
•You can target people who are members of
your page OR target people who are friends of
your fans and followers
•Draw attention to a post
•Draw attention to friends of friends when they
like your page

23. Sponsored Story

24. Sponsored Story

25. Sponsored Story

26. Sponsored Story

27. Draw Attention To a
Post

28. Draw Attention To a
Post

29. Draw Attention To a
Post

30. Ad Created!

31. Ad Approved Email

32. Let’s Make a FB AD

33. Let’s Make a FB AD

34. For Help Go To FAQ

35. The Help Center

36. The Help Center

37. The Help Center

38. The Help Center

39. Pull From Past Ads

40. Point Your Ad

41. Destination

42. Write and Ad

43. Write and Ad

44. Location Targeting

45. Demographics & Interests

46. Connections on FB

47. Education & Work

48. Set a Budget

49. Don’t Run Continuously

50. Review Your Ad & Place Order

51. Created Successfully

52. FAQ’s

53. Can I Choose Where My Ad
Appears?
Marketplace Ads display in the right-hand column
of Facebook pages. Up to five Marketplace ads
may show at one time on any given page.
Advertisers do not currently have the option to
choose on which pages their ads appear. Ads are
eligible to appear beside Apps, Photos, Groups,
Pages, Profiles, etc.

54. How Targeted Should My Ads
Be?
Your ad is more likely to perform better and continue
running successfully if it is being displayed to the users
who are most likely to be interested in your product or
service. Because of this, we recommend targeting your ads
to smaller, more specific groups of users at one time. This
allows you to write ad text that is more personalized,
making your ad more appealing to the users you are
reaching. It also enables you to generate better insight into
your advertising performance, and allow you to find the
most effective ad.

55. Managing Campaigns

56. Navigate to Ads

57. My Campaigns

58. Recent Ads & Charges

59. Recent Ads & Charges

60. Recent Ads & Charges

61. Recent Ads & Charges

62. Recent Ads & Charges

63. Tips for Ad Success
1. Be Creative With Your Ad
2. Tell The Consumer What You Want
(Like Our Page)
3. Change Ads Often
4. Watch What Works
5. Choose Your Image Wisely
6. Split variable test. Your ad contains three
components: copy, image, and targeting.
7. Dynamic Key Words