The Higher Education Industry Guide to Dreamforce is full of practical information on everything from keynotes and campground info to breakout sessions and the Gala. If you are looking for a definitive resource to help you get the best from the Dreamforce experience, be sure to download this valuable guide.

1. HIGHER EDUCATION
GUIDE TO DREAMFORCE
NOVEMBER 18 – 21, 2013
SAN FRANCISCO, CA
Dreamforce ’13 is bigger and better than ever!
With more than 1,400 sessions at multiple venues, it can be overwhelming.
To help you plan, we’ve created this Higher Education Industry Guide designed to help you
get the most out of your Dreamforce experience.

2. THE DREAMFORCE EXPERIENCE
TABLE OF CONTENTS
CAN’T MISS EVENTS……………………….…………………………………….3-4
FOUNDATION @ DREAMFORCE……………………….………………………….5-6
BECOME A CONNECTED CAMPUS – SESSIONS………………………………...7-13
FOUNDATION IN THE CLOUD EXPO………………………………………………..14
FOUNDATION ACTIVITIES……………………………………………………...15-16
THE SOCIAL NETWORK……………………………………………………………17
TRANSPORTATION…………………………………………………………………18
ADDITIONAL RESOURCES AND HELP………………………………………………19
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3. CAN’T MISS DREAMFORCE EVENTS
Monday, November 18
10:30 am – 11:30 am
Golden Gate A
SF Marriott Marquis
Higher Education Kick-Off
The Connected Campus
5:00 pm – 6:00 pm
Gateway Ballroom
Moscone Center South
Customer Company Keynote with
Vivek Kundra
Vivek Kundra
Tuesday, November 19
9:00 am – 11:00 am
South Halls ABC
Moscone Center South
Dreamforce 2013 Keynote
Presentation
Marc Benioff & Special Guests
5:00 pm – 6:00 pm
South Halls ABC
Moscone Center South
Celebrity CEO Keynote
Marissa Mayer, Yahoo!
7:00PM – 11:00PM
AT&T Park
Dreamforce Gala & UCSF Benefit
Concert, featuring Green Day
Wednesday, November 20
5:00 pm – 6:00 pm
South Halls ABC
Moscone Center South
Celebrity CEO Keynote
Sheryl Sandberg, Facebook
3

4. Thursday, November 21
9:00 am – 9:45 am
South Halls ABC
Moscone Center South
Health & Wellness Morning
Dr. David Agus
9:45 am – 11:00 pm
South Halls ABC
Moscone Center South
Dr. Wayne Dyer
11:00 am – 12:30 pm
South Halls ABC
Moscone Center South
Deepak Chopra
12:30 pm – 1:30 pm
South Halls ABC
Moscone Center South
Panel Moderated by
Dr. Susan Desmond-Hellman
2:00 pm – 3:00 pm
Gateway Ballroom
Moscone Center South
Q&A With The Founders
Marc Benioff
Parker Harris
KEYNOTE OVERFLOW FOR FULL CONFERENCE ATTENDEES
•
•
•
•
•
Gateway
Plaza
Moscone West
Intercontinental
Marriott
•
•
•
•
The Palace Hotel
Westin St Francis
Westin Market Street
Hilton Union Square
KEYNOTE OVERFLOW FOR FREE KEYNOTE AND EXPO ATTENDEES
•
Marriott
•
4
The Palace Hotel

5. THE DREAMFORCE CAMPUS
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6. FOUNDATION ZONE
Solution Stations :: Demos :: Partner Expo :: Theater :: Meet-ups :: Success
Sessions
Hilton Union Square, Grand Ballroom
333 O'Farrell Street, San Francisco, CA 94102
Monday 12:00 pm – 6:00 pm
Tuesday 12:00 pm – 5:00 pm
Wednesday 9:00 am – 5:00 pm
Thursday 9:00 am – 2:00 pm
THE FOUNDATION ZONE PARTNER EXPO
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7. BECOME
A
CONNECTED
CAMPUS
Your
Dreamforce
experience
will
help
you
create
a
vision
and
plan
to
accelerate
your
mission
and
become
connected
to
your
students,
alumni,
staff
and
faculty.
Here’s
a
sampling
of
what
you
will
find:
17
Higher
Education
Breakout
Sessions
Recruiting
Student
Success
and
Retention
Advancement
Social
Media
Management
And
More
Join
Your
Colleagues
at
Industry
Meet-­‐ups
and
Birds-­‐of-­‐a-­‐Feather
Gatherings
Take
In
LIVE
Solution
Demos
Connect
with
our
Partner
Community
at
the
Foundation
Zone
Get
Advice
at
Success
Clinics
and
Circles
of
Success
Sessions
Interact
in
Real
Time
at
the
Hands
on
Training
Sessions
Learn
from
the
Experts
at
the
MVP
Genius
Bar
Take
Your
Conversation
Further
in
our
Collaboration
Station
Network
with
other
Higher
Ed
institutions
in
the
Foundation
Zone
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8. HIGHER EDUCATION SESSIONS
Monday, November 18
Start Your Dreamforce Experience with the Higher Education Kick Off!
10:30am - 11:30am
Higher Education Kickoff―The Connected Campus
Learn how the leading innovators are transforming higher education across the student
lifecycle by connecting with constituents in powerful new ways. By leveraging social, mobile
and cloud strategies, these early adopters are disrupting the status quo and revolutionizing
how they connect their students, faculty, staff, alumni, and corporations, and leading to
accelerate and scale change. Multiple success stories will be featured.
San Francisco Marriott Marquis, Golden Gate A
1:30pm - 2:30pm
Building and Fostering Campus Communities
Feeling part of a strong, supportive community can greatly increase student, faculty/staff,
parent, alumni, and partner satisfaction and retention. Join us to learn how universities are
creating online communities where all their constituents can access all the info they need to
connect, submit questions, voice opinions, and get more involved in campus events.
Hilton San Francisco Union Square, Imperial B
1:30pm - 2:00pm
The Connected Campus: Live Demo
Imagine a unified view of every interaction prospects, students, alumni, donors and
affiliates have with your department or institution. Join Salesforce.com Foundation Sales
Engineers for a live demo of Salesforce for Higher Education.
Hilton San Francisco Union Square, Foundation Theater
2:30pm - 3:00pm
Optimize Your Student Recruiting Efforts: Live Demo
Finding the right students, learning what's important to them, engaging them across
multiple channels of their choice and removing any obstacles. With powerful profile, social
and campaign management, you can make smarter decisions about where to invest and
show the impact of your recruitment effort. Join Salesforce.com Foundation Sales
Engineers for a live demo of Salesforce for Higher Education.
Hilton San Francisco Union Square, Foundation Theater
3:00pm - 4:00pm
Driving Organizational Change―Stories from the Front Lines
Technology is only as powerful as the people who use it. Join us for this panel presentation
with both higher education and non-profit customers to learn how you can encourage your
users to take advantage of Salesforce, win the adoption battle, and better achieve your
mission.
Hilton San Francisco Union Square, Imperial B
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9. 3:30pm - 4:30pm
Increasing Student Recruitment and Admissions Efficiency
Colleges continue to face increasing pressure to be more affordable from a growing,
skeptical consumer audience, and it's becoming imperative to explore new, innovative ways
to approach recruiting and admissions. Join us to learn how DeVry University and
Algonquin College used Salesforce to overhaul their recruitment and admissions processes
by listening to what applicants want, communicating with and providing service to them via
their desired channels, and using social technologies to do so with the utmost efficiency.
Hilton San Francisco Union Square, Golden Gate 3/4/5
6:00pm - 8:00pm
Networking Reception
One of the main reasons attendees flock to Dreamforce is to meet the leaders in cloud
computing face to face. Where else but at Dreamforce can you evaluate more than 350
cloud computing companies showcasing more than 1,000 solutions that can be easily
integrated with Salesforce? They're all here, ready to open eyes and unleash opportunity.
Cloud Expo, Cloud Expo North and West
TUESDAY, NOVEMBER 19
9:00am - 11:00am
Opening Keynote with Marc Benioff and Special Guests
Join the Customer Company Revolution.
Moscone Center South, Main Keynote Room
12:30pm - 1:30pm
Advancement/Development: Enabling Fundraising Success
Today's advancement teams are facing intense pressure to find more donors and larger
gifts than ever and relate to constituents in a more sophisticated manner. It is a challenge
in today's world with increasing calls to cut costs, streamline operations, and employ
technology to achieve ever-larger fundraising targets and ever-better constituent
experiences. Hear how University of Southern California (one of the top fundraising
institutions in the world) and Westmont College (one of the very first colleges to use
Salesforce for fundraising) are evolving their organizations and technology to meet these
new demands.
Hilton San Francisco Union Square, Imperial B
2:00pm - 02:30pm
Salesforce for Advancement: Live Demo
Finding new donors, growing gifts from existing supporters, and managing the social and
back-end of fundraising requires a lot of attention to detail. Salesforce can help you
establish and grow donor relationships as well as manage the donation cycle from pledge
to payment including individual donations and grants. Join Salesforce.com Foundation
Sales Engineers for a live demo of Salesforce for Higher Ed Advancement.
Hilton San Francisco Union Square, Foundation Theater
9

10. 2:00pm - 3:00pm
They Came, They Saw. Help Them Conquer and Ensure Student Success
Watching graduation rates soar; increasing on-time graduation; boosting student retention
and persistence; improving the overall student experience. These all sit high on the priority
list for most colleges and universities. For some, departmental silos or lack of quality data
act as barriers to student success. Join us to hear how others have embraced the concept
of campus collaboration and committed to leveraging investments in systems across
multiple departments.
Hilton San Francisco Union Square, Imperial B
2:30pm - 3:00pm
Focus on Student Success and Retention: Live Demo
Making your students successful is what a university or college's mission is all about.
Keeping your students engaged, finding out what's important to them, and making it easy
for them to get answers to their questions quickly can all be instrumental in increasing
retention and student success. Join Salesforce.com Foundation Sales Engineers for a live
demo of Salesforce for Student Success.
Hilton San Francisco Union Square, Foundation Theater
3:30pm - 04:00pm
Email Automation for Higher Education
Join us to learn how Wayne State University delivers multi-step email campaigns that allow
campaign members to be in more than one campaign with more than one email address something that other email solutions don't provide. Using a custom-built tool native in
Salesforce, WayneCampaign is not restricted by Salesforce email limits, and triggers
messages based on campaign step, date, time interval, and click-through behavior.
Community-Led Session
Hilton San Francisco Union Square, Imperial B
4:00pm - 4:30pm
Fostering Campus Communities: Live Demo
Communities are places where we make connections and share knowledge, stories, and
support. Learn how Salesforce Communities can help you create a compelling and unified
online experience for members of various constituent communities (applicants, students,
alumni) to interact, transact, and engage.
Hilton San Francisco Union Square, Foundation Theater
7:00pm - 11:00pm
Dreamforce Gala
Experience the high-octane energy of the Grammy Award winning band, Green Day, as
they take the stage November 19. 80s hit maker, Blondie, is set to open. Performing in a
home run setting- San Francisco’s amazing AT&T Park, you won’t want to miss it.
AT&T Park
10

11. WEDNESDAY, NOVEMBER 20
10:30am - 11:00am
Education is Social
Gone are the days of a lecturer standing at the front of a large room, not engaging with
students, and having set office hours. As more courses go online and with the growth of
MOOCs, the pedagogical world needs to transform into making courses social. Join us to
learn how the University of Georgia brought Salesforce Chatter into the classroom to
encourage student collaboration and saw achieved learning objectives increase by 54%.
Hilton San Francisco Union Square, Imperial B
11:00am - 11:30am
Optimize Your Social Media Engagement for Higher Ed: Live Demo
The popularity of mobile devices and social networks has changed the way we
communicate, and organizations and their causes can quickly move from niche to
mainstream. With limited resources, organizations can dramatically amplify their social
change efforts with the right technology and a solid social strategy. Join ExactTarget Sales
Engineers for a live demo of ExactTarget Marketing Cloud for non-profit and higher
education customers.
Hilton San Francisco Union Square, Foundation Theater
11:30am - 12:30pm
Delivering Exceptional Student Service
Educational institutions are being challenged now more than ever to become more flexible,
responsive, efficient, and focused on serving students' needs. Delivering superior customer
service every day requires not only a student-centric culture, but strong business processes
and continuous improvement practices to be effective. Join us to learn how universities are
running their contact centers, leveraging ERP data, delivering prompt and self-service
responses, solving problems, and improving the student experience.
Hilton San Francisco Union Square, Imperial B
1:00pm - 2:00pm
AppExchange Speed Dating: 20 Hot Apps You Might Fall in Love With
Are you looking for that perfect set of apps to complete your organization? With so many to
choose from, it can be hard to find the ones that will help you the most. Join us as we
review 20+ AppExchange products that are higher education friendly and take you out on a
very short coffee date with our favorites.
Hilton San Francisco Union Square, Imperial B
1:30pm - 2:00pm
Extending Workday with Force.com
This session will focus on how Brown University solved an organizational problem by
utilizing the Force.com cloud platform to complement Workday functionality. Brown had a
need for a widely distributed user base with limited training to submit journal entries via a
simplified and controlled interface. Brown also had many legacy systems that would need
11

12. to communicate with Workday; however, they could not be retrofitted to adopt the Workday
FDM. Brown will discuss how they built point applications in Force.com that communicated
in real time with Workday to meet both business requirements.
Hilton San Francisco Union Square, Imperial A
1:30pm - 2:00pm
Focus on Student Success and Retention: Live Demo
Making your students successful is what a university or college's mission is all about.
Keeping your students engaged, finding out what's important to them, and making it easy
for them to get answers to their questions quickly can all be instrumental in increasing
retention and student success. Join Salesforce.com Foundation Sales Engineers for a live
demo of Salesforce for Student Success.
Hilton San Francisco Union Square, Foundation Theater
2:30pm - 3:30pm
Innovative Solutions For Transforming into a Connected Campus
Join us to learn how one of the most innovative universities, Western Governors University,
fought the comfort of familiarity of traditional education and transformed their organization
to meet the demands of a digital generation. WGU will share how they got 2,200
employees from different departments on Salesforce, what they learned and what they're
doing next to connect all employees and students through Salesforce.
Hilton San Francisco Union Square, Imperial B
3:30pm - 4:00pm
Higher Education Meet-Up
Connect with users at other higher education institutions in this informal meet-up. Ask
questions, swap best practices, and share advice on partners and apps.
Hilton San Francisco Union Square, Foundation HUB
3:30pm - 4:00pm
Optimize Your Social Media Engagement for Higher Ed: Live Demo
The popularity of mobile devices and social networks has changed the way we
communicate, particularly amongst the student population. With limited resources, higher
ed institutions can dramatically improve student and alumni relations, improve recruiting
efforts and yield, manage crises and more with the right technology and a solid social
strategy. Join Salesforce.com Foundation Sales Engineers for a live demo of ExactTarget
for Higher Education.
Hilton San Francisco Union Square, Foundation Theater
4:00pm - 5:00pm
Listen, Learn & Engage: A Social Media Platform for Student Engagement
Applicants, students and parents are engaging on social networks and talking about your
university. How can your institution effectively join these conversations and efficiently
engage with your constituents? Join us to learn how Clemson University and Algonquin
College's staff, faculty and students are leveraging social media to drive recruitment efforts,
improve the student experience, and more.
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13. Hilton San Francisco Union Square, Imperial B
THURSDAY, NOVEMBER 21
8:30am - 9:30am
Integrating Your System of Engagement With Your Systems of Record
You have tons of data locked up in various back-office systems all across campus. Join us
to learn how you can unlock that data and integrate it into your system of engagement for
more intelligent student lifecycle management, and a collaborative work environment.
Hilton San Francisco Union Square, Imperial B
10:00am - 10:30am
The First Social College & Career Readiness Community
ACT helps millions of customers every year discover personal insights about college and
career readiness. Join us to learn how harnessing Heroku’s power, ACT Profile brings to
life 30 years of research to better serve students. ACT Profile is a unique corner of the
social ecosystem and connects to other networks, like Facebook and Twitter.
Hilton San Francisco Union Square, Franciscan A / B
11:00am - 11:30am
Our Academic Alliance Partners are training your next Salesforce Administrator
Join us as we highlight how two of our organizations are taking salesforce.com curriculum
and training new administrators around the country. Learn how you can get involved and
perhaps even hire one of their stellar graduates.
Hilton San Francisco Union Square, Franciscan A / B
13

14. THE CLOUD EXPO
Come see the Salesforce.com Foundation at the Cloud Expo in
Moscone Center North and learn more about how we use the 1:1:1
model to bring about positive change in the world. You can explore
salesforce.com partners and how they are developing solutions to
further enhance the power of Salesforce. Also, don’t miss the
Customer Company Showcase at Moscone West, where you can see
how organizations across all industries are using Salesforce to
become Customer Companies.
THE FOUNDATION AT MOSCONE CENTER NORTH
Monday 12:00 pm – 8:00 pm
Tuesday 12:00 pm – 6:00 pm
Wednesday 9:00 am – 5:00 pm
Thursday 9:00 am – 2:00 pm
14

15. DREAMFORCE ACTIVITIES
VOLUNTEERING AT DREAMFORCE
Looking for a way to give back at Dreamforce? Wednesday is Foundation Day on the Plaza.
Stop by to find out how you can leave your mark on Dreamforce and engage with our nonprofit community to do some good for those in need.
TAKE THE PRO BONO PLEDGE
Dreamforce attendees can sign up to offer pro bono support for non-profits using Salesforce.
BIRDS OF A FEATHER LUNCHES AND MEET UPS
Tuesday, 12:30-1:30 pm
Birds of a Feather Lunches
Student Recruitment
Student Success
Advancement
Social Media Management
Foundation HUB
Hilton Union Square
Wednesday, 3:30-4:00 pm
Higher Education Meet Up
Foundation HUB
Hilton Union Square
15

16. ROCK OUT TO GREEN DAY AT THE CONCERT FOR KIDS
This year we will continue the tradition of integrated philanthropy at Dreamforce, supporting the
UCSF Benioff Children’s Hospital and the Children’s Hospital of Oakland. In conjunction with
the Green Day and Blondie Dreamforce Gala performance, the benefit will be hosted on the
Club Level at AT&T Park with special seating and events. Following the performance, the
benefit will continue on the Club Level with an after-party hosted by internationally known artist
MC Hammer. Visit http://www.theconcertforkids.com for more information.
DROP IN TO OUR FOUNDATION PARTNER PARTIES
Looking for something to do in the evening after all the official Dreamforce activities are over?
Our partner community has you covered! Stop by the Foundation Partner Expo to find out
about the various parties going on and how you can extend your Dreamforce experience into
the evening, network with other participants and have a little fun while you’re at it. Check with
our partners for more details.
16

17. THE SOCIAL NETWORK
17

18. GETTING AROUND
18

19. ADDITIONAL DREAMFORCE RESOURCES
BADGE PICK UP
Badges can be picked up at Moscone North, Moscone West, Marriott and Hilton Union Square
Sunday, November 17, 2pm – 6pm
Monday, November 18, 7am – 8pm
Tuesday, November 19, 7am – 7pm
Wednesday, November 20, 7:30am – 6pm
Thursday, November 21, 7:30am – 3pm
STILL HAVE QUESTIONS?
For more information, please contact Dreamforce Registration and Housing:
U.S./Canada: +1-866-855-3818
International: +1-650-226-0793
Registration: registration@dreamforceSF.com
Housing: housing@dreamforceSF.com
For questions about all things Foundation, email us at dreamforce@salesforcefoundation.org
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