In an era of accountability and a growing emphasis on college completion, successful campuses are using data to drive their retention planning and strategy development. Student satisfaction data plays a key role in retention planning efforts at colleges and universities across the country. What are the best approaches for using these types of data to improve student retention? This presentation will feature four suggestions for using student satisfaction data with an emphasis on improving retention. We will also identify several top issues facing schools and provide suggestions for improving satisfaction in these areas. As a result of participating in this session, individuals will be able to identify clear next steps on how to use their own institution’s satisfaction data to improve student success.
Speaker: Julie Bryant, Associate Vice President for Retention Solutions, Noel-Levitz
Julie L. Bryant, Associate Vice President of Retention Solutions at Noel-Levitz, works directly with colleges and universities throughout North America in the area of satisfaction assessment. She is responsible for client service to more than 2,000 institutions using the Noel-Levitz family of satisfaction-priorities assessment instruments.
Who Should Attend: Student Affairs, Academic Affairs, Student Services, and Institutional Research Officers
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Noel-Levitz Utilizing Satisfaction Data for Retention Webinar Slides
1. Using Satisfaction Data for
Retention
/Salesforce.comFoundation
@SFDCFoundation
January 29, 2014
2. %
1
Time • Equity •
Product
530,000+
Hours Service
$53M+
20,000
Grants
Non-profit
organizations
3. Become A Connected Campus:
Connect With Your Students in a Whole New Way
Connected
Faculty/Staff
Connected
Careers
Connected
Alumni
Connected
Students
Connected
Devices
5. Utilizing Satisfaction Data
for Retention
Julie Bryant
Associate Vice President for Retention Solutions
All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information.
6.
7. Noel-Levitz by the Numbers
2,800 partners 1,000 served
350,000 visits to
annually
served
www.noellevitz.com
40 years
annually
of service
Noel-Levitz
1,500 institutions participate
in Noel-Levitz conferences
800-900 downloads
600+ years of per week
130 full-time staff & experience
60+ part-time consultants
11. Gathering data is an important way to
understand the current situation on campus.
12. Three primary purposes for
satisfaction assessment
Retention
Strategic
Planning
Accreditation
13. The link between student
satisfaction and retention
We know from the research that there
is a link between student satisfaction
and retention at four-year institutions
and we are currently conducting a
study to better understand the link at
two-year institutions.
21. Campus climate items
Institution showing concern for students as individuals
Enjoyable experience to be a student here
Institution has a good reputation within the community
There is a commitment to academic excellence
Campus staff are caring and helpful
Students feel welcome
Students feel safe and secure on campus
Seldom get the “run-around”
Tuition paid is a worthwhile investment
33. Possible ways to communicate
• Presentations on campus to various groups; regular updates
by your President
• Bite-sized chunks of information throughout the year
• Through supervisory structures
• Detailed Executive Summaries
• Articles in various publications
• Postings around campus
• Postings on your Website
• Snippets on Twitter or Facebook
• Social portal such as Student
Community
• Letters to parents
35. Systematic assessment cycle
Inform the campus
how you responded
Respond to the data
with initiatives
Survey your
students
Review and share
your results
36. Pyramid for campus improvement
Tell what you have done
Take action
Brainstorm action plan
Clarify the data
The foundation: Gather data
38. #3: Seldom get the “run-around” here
Seldom get the “run-around” here
Photo slide example
39. I seldom get the
“run-around” on campus
Satisfied or very satisfied
80%
70%
60%
50%
44%
40%
50%
50%
Community
colleges
Career and
private schools
39%
30%
20%
10%
0%
Four-year
privates
Four-year publics
2013 Noel-Levitz National Student
Satisfaction and Priorities Results
40. Run-around is not just
physically around campus,
it can apply to policies and
procedures in general
44. Faculty provide timely feedback about
my progress in a course
Satisfied or very satisfied
80%
70%
60%
50%
50%
59%
54%
46%
40%
30%
20%
10%
0%
Four-year
privates
Four-year publics
Community
colleges
Career and
private schools
2013 Noel-Levitz National Student
Satisfaction and Priorities Results
45. Gather more information
•
What examples can student
provide?
•
More an issue by class level or
within particular programs on
campus?
Communication
Feedback
51. Tuition paid is a worthwhile investment
Satisfied or very satisfied
80%
69%
70%
59%
60%
50%
51%
44%
40%
30%
20%
10%
0%
Four-year
privates
Four-year publics
Community
colleges
Career and
private schools
2013 Noel-Levitz National Student
Satisfaction and Priorities Results
56. Communicate the value of their education
at key enrollment times
•
When students enroll
•
When they are
registering for classes
•
When tuition is due
70. Continue to get current updates
http:/blog.noellevitz.com
Sign up for the Noel-Levitz Blog
Follow me on Twitter
twitter.com/JulieBryantNL
www.noellevitz.com/SSI
Learn more about the satisfaction
survey options
72. “Getting to Grad:
A Focus On Student Success”
Webinar
• Wed Feb 26 at 11:00 PST/2:00 EST
• Presenters:
– Chase Schults of Western Governors University
– Jim Gilbert of George Mason University
1/29/14
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