5. I DON’T CARE ABOUT YOUR
PRODUCT
Give me a solution
that solves my
pain!
They will never care about your product until you MAKE them care
about it. How? By showing them how it makes their lives better/
easier/simpler/richer
1 thing
6. PUSH FOR THE NO
!
!
So you can figure out how to get the YES
7. FIND THE DEAL YOU CAN
CLOSE
Be flexible
Get them hooked and grow
8. SET THE LAND MINES
During each call or interaction…
!
set the land mines that will reverberate after you leave
9. QUESTIONS
Send a tweet to @mlarosa #HACKER
!
for a 20% discount code for
my book
!
and/or
!
FunnelFire