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Chrome book market research report
1. Chromebook market research report: Ultrabook touted
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To better understand the current needs of Chromebook users to purchase, purchase and usage
behavior
Users buy crowd Analysis
Currently chromebook users penetration rate in China is very high, has 75.23 percent of users said
now has a chromebook. In the user has not owned a Chromebook, the 12.41% of users said there
are plans to purchase a laptop within six months. 9.61% of users said the purchase of the year,
only 2.76% of users do not yet have a Chromebook and do not intend to buy. This shows that the
Chromebookhas penetrated the consumer's daily life and work among.
Specific to the Chromebook configuration parameters, the processor family as a user when buying
a Chromebook most valued product parameters. Importance of the card type and memory capacity
followed. Secondly, the hard disk capacity and screen size has also been a concern of many users.
In contrast, the operation of the product system, Bluetooth, 3G access function the user selects the
expansion process of the Chromebook does not play a very important role.
Since the Chromebook hard drive can be replaced, the role of the user when buying a
Chromebook drive capacity is not important as before several parameters. According to the
survey, 54.12% of users will have a capacity of 500GB to select products, there are 22.41% of
users said they did not concern the hard drive capacity.
In the Chromebook screen size, due to 14 inches portability and practicality product set as a
whole, by the 553.79% of the users. 15 inches and 13 inches products were 17.22% and 14.65% of
the users choice. Users select the remaining proportion of the size of the product is relatively
lower. For Chrome book computer with Bluetooth and 3G Internet access, the survey of users is
still very concerned about 50.33 percent, 28.92 percent of users said there does not matter
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