SlideShare a Scribd company logo
1 of 19
Download to read offline
How to write perfect sentences
for Facebook ( Twitter, Linkedin,
websites, headlines & brochures )

CLIENTS: Ed Hardy, Jack n Jones & Louis Phillipe
COPY: Salik Shah, August 2012 (Revised: March 2013)
SALIK SHAH / twitter@salik
CONTENT ARCHITECT & CONSULTANT
Clients: Red Bull, Sony Music, Yamaha, Tata, National
Geographic Channel, Hallmark, Titan, Ed Hardy, Jack n
Jones, Louis Philippe, Leeds Metropolitan University,
Makemytrip, The Backpacker Co, The Wanderers, etc
1. Know your brand and its objectives.
2. Choose the right tone and
personality for your brand.
Question: What is the right content
which reflects your personality type?
3. Choose the right timing: Reach
maximum people with each post.
4. Know your audience.
Accept them as they are.
5. People come first, brands second.
6. Less is more: Keep it simple.
7. Limit post frequency. People kill brands
   which are too loud on their timelines.
8. Let people participate.
Let them build your brand.
9. If you don’t advertise,
people will do it for you!
10. Don’t tell. Let people discover.
11. It takes a lot of creativity
  to let people be creative.
12. When you let people be creative,
  they take interest in your brand.
13. If you can push the limits, you should.
14. Be witty.
15. Never overdo wit.
THANK YOU
Join me on twitter @salik
or linkedin.com/in/salikshah

More Related Content

Similar to How to write perfect sentences for Facebook (Twitter, Linkedin, websites, headlines, brochures, etc)

Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Jean-Francois Messier
 
Social media 101 | For Architects
Social media 101 | For ArchitectsSocial media 101 | For Architects
Social media 101 | For ArchitectsGeorgie Chennells
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3Christoph Trappe
 
Yms social-matthew ledford v1.1 yahoo merc summit-chicago
Yms social-matthew ledford v1.1 yahoo merc summit-chicagoYms social-matthew ledford v1.1 yahoo merc summit-chicago
Yms social-matthew ledford v1.1 yahoo merc summit-chicagoMatthew Ledford
 
Women inchrg2012
Women inchrg2012Women inchrg2012
Women inchrg2012ali Bullock
 
How to write newsworthy articles
How to write newsworthy articlesHow to write newsworthy articles
How to write newsworthy articlesSimone Collins
 
Social media as a tool pp2007
Social media as a tool   pp2007Social media as a tool   pp2007
Social media as a tool pp2007SpringfieldEdge
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2Christoph Trappe
 
Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Nick Kellet
 
Indie Publishing for the Nonprofit Leader
Indie Publishing for the Nonprofit LeaderIndie Publishing for the Nonprofit Leader
Indie Publishing for the Nonprofit Leader4Good.org
 
Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
 
Social Media For Typical Miami Businessperson 4.20.10
Social Media For Typical Miami Businessperson 4.20.10Social Media For Typical Miami Businessperson 4.20.10
Social Media For Typical Miami Businessperson 4.20.10Seth Gordon
 

Similar to How to write perfect sentences for Facebook (Twitter, Linkedin, websites, headlines, brochures, etc) (20)

Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?Social medias and business : How to make your social media strategy happen ?
Social medias and business : How to make your social media strategy happen ?
 
Social media 101 | For Architects
Social media 101 | For ArchitectsSocial media 101 | For Architects
Social media 101 | For Architects
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
Kirkwood Community College Social Media Strategy Class 2013 - through Day 3
 
How to Win in Social Media Chessboard
How to Win in Social Media ChessboardHow to Win in Social Media Chessboard
How to Win in Social Media Chessboard
 
Logo rebrand
Logo rebrandLogo rebrand
Logo rebrand
 
Social media for Businesses
Social media for BusinessesSocial media for Businesses
Social media for Businesses
 
Yms social-matthew ledford v1.1 yahoo merc summit-chicago
Yms social-matthew ledford v1.1 yahoo merc summit-chicagoYms social-matthew ledford v1.1 yahoo merc summit-chicago
Yms social-matthew ledford v1.1 yahoo merc summit-chicago
 
Women inchrg2012
Women inchrg2012Women inchrg2012
Women inchrg2012
 
Wordcamp Melbourne 2011
Wordcamp Melbourne 2011Wordcamp Melbourne 2011
Wordcamp Melbourne 2011
 
DANA session one
DANA session oneDANA session one
DANA session one
 
DANA session one copy
DANA session one copyDANA session one copy
DANA session one copy
 
How to write newsworthy articles
How to write newsworthy articlesHow to write newsworthy articles
How to write newsworthy articles
 
Social media as a tool pp2007
Social media as a tool   pp2007Social media as a tool   pp2007
Social media as a tool pp2007
 
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
Kirkwood Community College Social Media Strategy Class 2013 - through Day 2
 
Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media
 
A Social Media Primer 2010
A Social Media Primer 2010A Social Media Primer 2010
A Social Media Primer 2010
 
Indie Publishing for the Nonprofit Leader
Indie Publishing for the Nonprofit LeaderIndie Publishing for the Nonprofit Leader
Indie Publishing for the Nonprofit Leader
 
Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation
 
Social Media For Typical Miami Businessperson 4.20.10
Social Media For Typical Miami Businessperson 4.20.10Social Media For Typical Miami Businessperson 4.20.10
Social Media For Typical Miami Businessperson 4.20.10
 
Influencer 101
Influencer 101Influencer 101
Influencer 101
 

Recently uploaded

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 

Recently uploaded (20)

Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase  19 April  2024  Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 

How to write perfect sentences for Facebook (Twitter, Linkedin, websites, headlines, brochures, etc)

  • 1. How to write perfect sentences for Facebook ( Twitter, Linkedin, websites, headlines & brochures ) CLIENTS: Ed Hardy, Jack n Jones & Louis Phillipe COPY: Salik Shah, August 2012 (Revised: March 2013)
  • 2. SALIK SHAH / twitter@salik CONTENT ARCHITECT & CONSULTANT Clients: Red Bull, Sony Music, Yamaha, Tata, National Geographic Channel, Hallmark, Titan, Ed Hardy, Jack n Jones, Louis Philippe, Leeds Metropolitan University, Makemytrip, The Backpacker Co, The Wanderers, etc
  • 3. 1. Know your brand and its objectives.
  • 4. 2. Choose the right tone and personality for your brand.
  • 5. Question: What is the right content which reflects your personality type?
  • 6. 3. Choose the right timing: Reach maximum people with each post.
  • 7. 4. Know your audience. Accept them as they are.
  • 8. 5. People come first, brands second.
  • 9. 6. Less is more: Keep it simple.
  • 10. 7. Limit post frequency. People kill brands which are too loud on their timelines.
  • 11. 8. Let people participate. Let them build your brand.
  • 12. 9. If you don’t advertise, people will do it for you!
  • 13. 10. Don’t tell. Let people discover.
  • 14. 11. It takes a lot of creativity to let people be creative.
  • 15. 12. When you let people be creative, they take interest in your brand.
  • 16. 13. If you can push the limits, you should.
  • 19. THANK YOU Join me on twitter @salik or linkedin.com/in/salikshah