Many marketers have embraced social media. Some are measuring and acting upon the results of their social marketing campaigns. But the majority is dabbling with social media without any strategy leading them. Trying things out to see if anything moves the dial, kicking tires, tossing an intern at the problem. Does this sound like you?
Best practices in digital marketing constantly evolve and it can be difficult to keep up — especially if you are already behind the curve. This presentation takes you through five easy steps to help you catch up. It’s imperative to plan now if you want to stay ahead of the competition. Customer Insight Group shares the secrets of brand monitoring and show how successful companies are using social media marketing to build relationships with their customers, enhance their brands and experience positive return on their social media investments.
Key takeaways for your social media marketing include:
− Clearly define what social media success looks like and quantify your key performance indicators.
− Discover how to use your social media initiatives as a competitive differentiator
− Learn how to successfully integrate social media into your multi-channel strategy for the most highly targeted impact and revenue growth.
− Deliver relevant content at the optimal time.
− Accurately track the reach and results of your social marketing efforts.
16. Provoke a Discussion
– Ask opened questions
– Reward and recognize customers
– Put new active members in the spotlight
– Don’t be too strict and censor
– Acknowledge and react positively to good content
18. COLLABORATION
• Registered users can give ideas to improve
the coffee experience
• Users can vote and popular ones get
implemented
• Feedback is given on progress
21. LET’S CONNECT ONLINE.
Website
http://www.customerinsightgroup.com
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http://www.linkedin.com/in/sallieburnett
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Social Media Library
http://www.customerinsightgroup.com/marketinglibrary/
Infographs
http://www.customerinsightgroup.com/infographs