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Mark Scheme (Results)

June 2011



GCE Geography 6GE02
Geographical Investigations
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You can also telephone 0844 372 2185 to speak to a member of our subject advisor team.




June 2011
Publications Code US027993
All the material in this publication is copyright
© Edexcel Ltd 2011
General Guidance on Marking

All candidates must receive the same treatment.

Examiners should look for qualities to reward rather than faults to penalise. This does NOT
mean giving credit for incorrect or inadequate answers, but it does mean allowing candidates
to be rewarded for answers showing correct application of principles and knowledge.

Examiners should therefore read carefully and consider every response: even if it is not what
is expected it may be worthy of credit.

Candidates must make their meaning clear to the examiner to gain the mark. Make sure that
the answer makes sense. Do not give credit for correct words/phrases which are put together
in a meaningless manner. Answers must be in the correct context.

Crossed out work should be marked UNLESS the candidate has replaced it with an alternative
response.

When examiners are in doubt regarding the application of the mark scheme to a candidate’s
response, the Team Leader must be consulted.

Using the mark scheme

The mark scheme gives:
• an idea of the types of response expected
• how individual marks are to be awarded
• the total mark for each question
• examples of responses that should NOT receive credit.

1     / means that the responses are alternatives and either answer should receive full
      credit.
2     ( ) means that a phrase/word is not essential for the award of the mark, but helps
      the examiner to get the sense of the expected answer.
3     [ ] words inside square brackets are instructions or guidance for examiners.
4     Phrases/words in bold indicate that the meaning of the phrase or the actual word is
      essential to the answer.
5     ecf/TE/cq (error carried forward) means that a wrong answer given in an earlier part
      of a question is used correctly in answer to a later part of the same question.

Quality of Written Communication

Questions which involve the writing of continuous prose will expect candidates to:

•     Show clarity of expression
•     Construct and present coherent arguments
•     Demonstrate an effective use of grammar, punctuation and spelling.

Full marks will be awarded if the candidate has demonstrated the above abilities.

Questions where QWC is likely to be particularly important are indicated “QWC” in the mark
scheme BUT this does not preclude others.
Additional Comments specific to 6GE02


•   Always credit bullet points and similar lists, but remember if the list is the only
    response, then this is unlikely to be able to get into the top-band (L3 or L4) based on
    QWC shortcomings. However, bullets and lists as part of a response should permit
    access to the top band.
•   Credit reference to the full investigative fieldwork and research process when referred
    to in any sections of the paper.
•   Credit reference to GIS as a fieldwork and research tool in all questions.
•   Credit reference to candidates own fieldwork and research across ALL questions
•   Credit use of case studies and exemplar material where relevant.
Question           Question
Number
1(a)
QWC (i, ii, iii)
Series             Indicative content
                   Data reveals several patterns (or distributions / characteristics of
                   extreme weather):
                      • Highest risks in NW Italy.
                      • Highest risk from snow + ice (x6). Some risk from thunderstorms
                          (x2), rain (x2) and wind (x1).
                      • Only one occurrence of ‘very dangerous’; 5 x ‘dangerous’ and 4 x
                          ‘potentially dangerous’.
                      • Southern + NE flank of Italy not generally at risk / no weather
                          risk.

                   Credit a description rather than explanation.
                   Also provide some credit to candidates who may reflect on the
                   resolution of the data in terms of its accuracy / ability to reveal
                   patterns.

Level     Mark Descriptor
Level     1-4  Limited structure and very basic response using one or two lift-offs only,
1              rather than any mention of patterns or distribution. Vague / may include
               errors. Considerable errors in language.
Level     5-7  Some use of data to comment on either type (icons) or level (colours) of
2              risk, but may lack balance. Patterns / distribution may be mentioned.
               Some structure, and some written language errors. Some use of
               terminology.
Level     8-10 A clear understanding of, and effective use of, a range of data from
3              map. Comments on both level and type; patterns also included. Well
               structured response. Written language errors are rare. Good use of
               terminology.
Question           Question
Number
1(b)
QWC (i, ii, iii)
Series             Indicative content
                   Various techniques could be used to investigate flood risk:

                   Fieldwork     Basic land use map. Flooding evidence can come from
                   (primary):   qualitative sources, e.g. historic / eye witness accounts. Use
                                of interviews / focus groups. Evidence of levels may be
                                anecdotal, i.e. come from marks on walls, ‘strand-lines’ etc.
                                Also could measure river discharge; bankfull measurements,
                                infiltration etc. Also credit primary weather data collection
                                (and flood risk). Various flood risk maps.
                    Research    Use of various sources to get a picture of flood risk, especially
                   (secondary): GIS EA maps; also flood risk maps for insurance companies;
                                gauging station data Historic newspaper cuttings / reports and
                                other documentary evidence e.g. newscasts, blogs, YouTube.
                                National Rivers Flow Archive. The best responses will provide
                                evidence of specific sources, e.g. specialist weather / flood
                                websites detailed etc, rather than ‘the internet’.

                   Credit a focus on design i.e. locations for collecting data, sampling
                   approaches etc. Some work on recording the weather etc may also be
                   appropriate and should be given credit.
                   For Level 4, expect fieldwork and research to be clearly linked to a study
                   location.
Level Mark         Descriptor

Level 1-4          Very limited range of fieldwork / research described. Fieldwork will probably
1                  not be appropriate / linked to flood risk. Lacks structure. Considerable
                   errors in language.
Level 5-8          Some statements about fieldwork / research approaches vaguely linked to
2                  some aspect of flooding. Lacks focus on the question / less relevant
                   techniques. Likely to be unbalanced and lacking detail. Expect limited use of
                   geographical terminology. There are some written language errors.
Level 9-12         Describes some fieldwork and /or research approaches linked to flooding and
3                  partially flood risk, but may lack balance. Some use of geographical
                   terminology. Response shows some structure, limited written language
                   errors.
                   Max 10 if only fieldwork or research.
Level 13-15        Structured account which describes a balanced range of flood risk fieldwork
4                  and research techniques in detail, with good use of terminology. Written
                   language errors are rare.
Question           Question
Number
1(c)
QWC (i, ii, iii)
Series             Indicative content
                   This is a big topic, so expect a range of strategies, including sustainable
                   options. May be split short term vs longer term.
                   Managing impact likely to involve a mixture of improved water harvesting and
                   distribution techniques, together with water conservation measures (voluntary
                   or forced via payment). Sustainable approaches are likely to protect or
                   improve the quality / nature of the existing water resource.

                   A range of countries and regions can be used to illustrate solutions, e.g. USA,
                   Australia, Cyprus, China, parts of Africa etc; also UK, e.g. SE England.
                   Farming is a big user of water so modification of crops and practices may
                   form part of the solution.
                                         Developed, e.g. UK              Developing, e.g. parts of
                                                                                   Africa
                    New             Seek out new supplies..issue of exploitation
                    supplies
                    Reducing         Hosepipe bans etc, paying for consumption (water meters) &
                    demand                           public campaigns, education etc
                    Water           - abstract water from             - use bunds, line of stones, etc
                    collection      aquifers –                        - fit pumps, repair or dig new
                    and             - water from reservoirs in        wells
                    distribution    Wales                             - communally owned/built
                                    - repair leaking infrastructure facilities
                                    - government or business          - help from aid and NGOs
                                    decisions
                    Adapting        - reduce irrigation use           - change from nomads to
                    farming         - shift to Mediterranean          cultivators
                    techniques      crops                             - use of drought resistant
                                    - use gene technology             crops
                                                                      - use of intermediate
                                                                      technology
                    Recycling       - recycle more river water        - collect and store rain water
                    and             - use more ‘grey’ water           underground until dry season
                    conserving      - reduce water footprint          - separate ‘clean’ and re-
                    water           (meters)                          usable water

                   Some answers may contrast types of solution, e.g. community-led vs top-
                   down / government or choose to contrast locations. Credit other suitable
                   management strategies and ideas.
Level    Mark      Descriptor
Level    1-4       Basic and generalised with one or two ideas only relating to ‘more supply’ or
1                  ‘use less’. Very weak or no exemplification. Lacks structure and very limited
                   use of geographical terminology. Considerable errors in language.
Level   5-7    Some strategies explained, but lacks range or depth. Some exemplification is
2              present but may be generalised and / or not very well selected. Some
               structure and some written language errors.
Level   8-10   Explanation of a range of strategies supported by examples with some detail,
3              linked to managing drought. Well structured and balanced response.
               Written language errors are rare.
Question           Question
Number
2(a)
QWC (i, ii, iii)
Series             Indicative content
                   Photo 2a: Milford Haven
                      • Large natural harbour / sheltered position
                      • Flat land = easier construction of infrastructure
                      • Rural/not built up (limited NIMBYism)
                      • Close to industry which may use gas.
                      • Coastline appears stable; lack of erosion.
                   Photo 2b: Miami
                      • Long flat beaches / golden sands
                      • Ideal location for hotels due to flat land / close to beach.
                      • River/lagoon is ideal for yachts/swimming/ water front
                          properties.
                      • Large urban hinterland (Miami) can be seen in distance = large
                          possible catchment for the coast. Trading opportunities.
                      • Attractive environment for development.
                      • Warm coastal seas / climate = ideal tourist area
                   Credit other sensible suggestions. No knowledge of Milford Haven or
                   Miami is assumed.

                   Response needs to focus on the 2 images shown, but give credit for
                   other exemplification if relevant.
                   Credit the factors that made the two areas initially attractive for
                   development as well as current factors.
Level      Mark    Descriptor
Level      1-4     Basic response only with limited range / detail. Restricted to simple lift-
1                  offs from the images; no factors. May be one image only. No real
                   understanding of resource. Considerable errors in language.
Level      5-7     Uses resource to identify some factors. May be unbalanced. Some focus
2                  on coastal development. Expect some written language errors, but
                   generally satisfactory structure.
Level      8-10    A clear response with effective use of both images. Identifies a range
3                  of factors with some detail and focus on development. Well structured
                   good use of correct terminology. Written language errors are rare.
Question           Question
Number
2(b)
QWC (i, ii, iii)
Series             Indicative content
                   Pressures will overlap with impacts, e.g. social (e.g. antisocial
                   behaviour, noise), economic (over-reliance on tourism income) and
                   environmental (e.g. litter, pollution etc). For the vast number of
                   students, however, fieldwork in coastal areas could focus on a range of
                   themes such as beach pollution, trampling, litter, visitor surveys /
                   activity patterns, ecosystem condition, patterns of growth etc. All of
                   these are relevant and should be rewarded. Coastal defences could add
                   pressure also, such as one area’s defences affecting another downdrift.

                    Fieldwork         Field sketches, video / dvd, focus groups and
                    (primary):        extended interviews with community groups, resort
                                      managers, local authorities etc, activity map.
                                      Also: footpath analysis, litter surveys, graffiti
                                      surveys, biodiversity surveys (using plant keys etc)
                                      or assessment of ecological value, conflict matrix,
                                      landscape assessment sheet etc.
                    Research          A range of historical documents may support
                    (secondary):      impacts, e.g. newspaper extracts, postcards, local
                                      reports etc. Historic census for population increases.
                                      Old maps and postcards to see growth. Also GIS
                                      mapping using Google Earth to provide digitised
                                      backdrops. Water quality surveys from local
                                      authority / Blue Flag Award etc.
                   Provide credit for possible reference to sampling strategies, e.g.
                   systematic and stratified, number of people interviewed etc; also some
                   candidates may have used a pilot survey, e.g. to format questionnaires.

                   Reward fieldwork and research which seems to be focused on
                   pressures, rather than general coastal activities, e.g. beach profiles
                   etc.
                   For Level 4, expect fieldwork and research to be clearly linked to a
                   study location.
Level      Mark    Descriptor
Level      1-4     Very limited range of fieldwork / research described. Fieldwork will
1                  probably not be appropriate / linked to pressure / human activities.
                   Lacks structure. Considerable errors in language.
Level      5-8     Some statements about fieldwork / research vaguely linked to pressure
2                  / human activities. A description that lacks focus on the question / less
                   relevant techniques. Likely to be unbalanced and lacking detail. Expect
                   limited use of geographical terminology. There are some written
                   language errors.
Level      9-12    Describes some fieldwork and/or research approaches linked to
3                  pressures and human activities, but may lack balance. Some use of
                   geographical terminology. Response shows some structure, limited
                   written language errors.
Max 10 if only fieldwork or research.



Level   13-   Structured account which describes a balanced range of fieldwork and
4       15    research techniques in detail linked to coastal pressures and human
              activities, with good use of terminology. Written language errors are
              rare.
Question           Question
Number
2(c)
QWC (i, ii, iii)
Series             Indicative content
                   Coastal development may take various forms including urban
                   expansion, new buildings / facilities, or increasing economic importance.
                   Development is likely also to be associated with more tourists and
                   greater population numbers. There may be a number of environmental
                   costs.

                    Environmental cost
                      • Land-take at coastal margin
                      • Land / coastal area degradation
                      • Possible marine pollution affecting beach / corals etc.
                      • Ecosystem damage / reduction in ecosystem quality
                          (especially for ‘high value’ environments)
                      • Loss of biodiversity / specialist habitats
                      • Visual impact / loss of aesthetic quality
                      • Increasing traffic / transport congestion + pollution
                      • Problems of fresh water supplies, e.g. Spanish Costas
                      • Impacts of coastal defences e.g. interference with
                          longshore drift.

                   Examples can be interpreted as either locations (i.e. Dibden Bay,
                   Southampton water etc, plus a host of examples from overseas) or
                   examples could be seen as different types of environmental costs.
Level      Mark    Descriptor
Level      1-4     Limited structure and descriptive response using one or two basic ideas
1                  only. Likely to have little or no exemplification. Considerable errors in
                   language.
Level      5-7     Some environmental costs explained, but lacks range or depth. Some
2                  exemplification is present but may be generalised and / or not very well
                   selected. Some structure and some written language errors.
Level      8-10    Explanation of a range of environmental costs supported by examples
3                  with some detail, linked to coastal development. Well structured and
                   balanced response. Written language errors are rare.
Question           Question
Number
3(a)
QWC (i, ii, iii)
Series             Indicative content
                   Credit should be given for both a description and attempts at
                   explanation as well as comments on the patterns revealed by the two
                   maps.

                    Carlisle / Cumbria /Scottish       Brighton / south coast
                    Border
                    • Much lower density of all        •   Large number of both types
                       facility types.                     of facilities especially
                    • Only concentration is Carlisle       concentrated in urban areas.
                       (urban area)                        (population)
                    • None in remoter rural areas      •   Other facilities tend to be
                       (fewer settlements or roads).       found along roads.(access)
                    • Fewer sports halls compared      •   Coastal strip (linked to
                       to grass pitches, which are         population density) has
                       cheaper)                            greatest number (tourism,
                    • Wide separation of points            visitors to south coast)
                       (lower pop density, rural       •   Fairly even number of grass
                       areas).                             pitches and sports halls
                    • Follow transport routes to           (more people to use the more
                       some extent (access)                expensive facilities)
                                                       •    South is wealthier.

                   Accept sensible descriptions / reasons as part of comments on the two
                   maps, which may include use of own fieldwork or case study material.

                   Unequal provision could be within one area, or between areas.
Level      Mark    Descriptor
Level      1-4     One or two basic items of data described from the resource, but limited
1                  to simple description. Lacks structure and considerable errors in
                   language.
Level      5-7     A range of comments linked to the resource including one or two
2                  statements about unequal provision. Considers both maps, or one in
                   detail. Some structure; there are some written language errors.
Level      8-10    A clear response with good use of both maps which makes reference to
3                  unequal provision. Well structured and expect use of specific places on
                   the maps. Written language errors are rare.
Question           Question
Number
3(b)
QWC (i, ii, iii)
Series             Indicative content
                   There are a range of possibilities here – they may include:
                    Collect       Credit both fieldwork and research ideas here, e.g.
                                  Fieldwork: Accessibility audit of the urban
                                  environments, focusing on key groups, i.e. wheelchair
                                  users (using photos to support and describe), location
                                  of ‘dial a ride’, zones of exclusion etc. Could
                                  culminate in a local town accessibility map. Maps
                                  which examine the geography of access in terms of
                                  public transport, parking etc. Questionnaires /
                                  interviews / oral histories – how and why groups of
                                  people are excluded or feel inequality. EQ surveys
                                  may also feature.
                                  May also be surveys of crime, graffiti or 24hr city
                                  ideas, e.g. land-use maps linked to exclusion.
                                  Research: Use of internet blogs, forums etc to find
                                  the ‘hidden’ or excluded, e.g. skateboarders (who
                                  frequently do not have a voice). Research access to
                                  employment, education, higher-order shopping.
                                  Creation of personal / group isochrone maps, e.g. for
                                  access to services.
                                  Researching ‘geo-demographic’ data, e.g.
                                  neighbourhood profiles, census etc.
                    Present:      Choice will be largely influenced by data type, e.g.
                                  quantitative lends itself to graphs such as the
                                  ubiquitous pies, line, scatter, histogram, whereas
                                  qualitative analysis may use more descriptive
                                  narrative techniques, e.g. to describe a particular
                                  photograph illustrating change. Data can be spatially
                                  represented, e.g. mini-pictures of evidence of changes
                                  in village on a large scale base map of the study area.

                      •   Note – urban or rural.
                      •   For Level 4, expect fieldwork and research to be clearly linked to
                          a study location.
                      • For Level 4, expect some mention of both collection and
                          presentation.
Level      Mark    Descriptor
Level      1-4     Very limited range of fieldwork / research described poorly linked to
1                  inequality. Lacks structure. Considerable errors in language.
Level      5-8     Describes some fieldwork / research and possibly presentation vaguely
2                  linked to inequality. A description that lacks focus on the question.
                   Unbalanced and lacking detail. Limited use of geographical terminology.
                   There are some written language errors.
Level   9-12   Describes some collection / presentation of fieldwork and/or research
3              linked to inequalities; response may lack balance / depth. Some use of
               geographical terminology. Response shows some structure, limited
               written language errors.
               Max 10 if only fieldwork or research.
Level   13-    Structured account which describes a balanced range of fieldwork and
4       15     research techniques in detail linked to inequality, including how the data
               was both collected and presented, with good use of terminology.
               Written language errors are rare.
Question           Question
Number
3(c)
QWC (i, ii, iii)
Series             Indicative content
                   Management of inequalities may be difficult for a number of reasons,
                   depending on examples chosen, these may be urban, rural or both:

                    Rural                              Urban
                    • Inequality / deprivation may     • May be a culture of inequality
                      be ‘hidden’ in rural areas         (linked to deprivation) which
                      (e.g. no graffiti litter etc).     is difficult to overcome;
                      Isolated individuals.              multi-generational
                    • Lack of rural employment           deprivation.
                      opportunity, e.g. limited new    • Continuing structural
                      business start-up grants;          economic change (de-
                      planning constraints and poor      industrialisation, long-term
                      transport and e-                   unemployment, job losses).
                      infrastructure.                  • Uneven distribution of
                    • New technologies may not be        resources and power
                      available to some remote           (schools, health services).
                      communities.                     • Social barriers, e.g. age,
                    • Rural people may have less         income, disability, religion,
                      ‘voice’ / political sway or        culture etc.; ghettoisation
                      interest.                          and white-flight; racism –
                    • Landownership – landed –v-         creates marginalised groups
                      landless divides / ingrained       who lack resources.
                      socio-cultural divides.          • Political system may reinforce
                    • Remoteness from core areas         inequality; political
                      / decision makers.                 marginalisation, lack of
                                                         access to power and decision
                                                         making.

                   All management requires resources and political will in the long term.
                   Accept any reasonable ideas from developed and developing world.
                   Note areas could be rural and urban, or similar areas characterised by
                   subtle differences / issues.
Level      Mark    Descriptor
Level      1-4     Basic and generalised with few ideas on features of inequality. Lacks
1                  structure and very limited use of geographical terminology. Very
                   limited or no reference to examples. Considerable errors in language.
Level      5-7     Some understanding of problems and management of inequality. Some
2                  structure. Likely to be lacking in either range or depth, some use of
                   examples. There are some written language errors.
Level      8-10    A clear response which shows an understanding of the difficulties of
3                  managing inequality. Well structured and balanced response which uses
                   example(s) effectively. Written language errors are rare.
Question           Question
Number
4(a)
QWC (i, ii, iii)
Series             Indicative content
                   The diagram shows a range of rural rebranding strategies. Expect
                   some description of strategies combined with explanation of how they
                   could help rural areas rebrand. Some may contribute / be more
                   important more than others:
                    Strategy A:       Can be large scale, drawing a large number of
                    Rural tourism visitors to an area. Important in terms of linked
                                      businesses, rural employment, perhaps
                                      development of improved infrastructure. Often the
                                      focus of rural rebranding.
                    Strategy B:       Low key and small scale, limited impact on areas.
                    Renting           May encourage diversification of rural economy.
                    buildings         Can create a ‘tidier’ environment. Used in
                                      combination with other approaches.
                    Strategy C:       Reliant on consumer conscience. Tends to be
                    Adding value      pretty localised and small scale, but may reach
                    locally           wider through internet marketing etc. May be of
                                      increasing significance as the buy local movement
                                      gains momentum.
                    Strategy D:       An increasingly important aspect of farming to
                    Env farm          make it viable. Could be fairly small scale and
                    schemes           localised and used in combination with another
                                      strategy.

                   Note answers may focus on the economic regeneration aspects of
                   rebranding and / or the reimaging of rural areas.

                   Credit any other sensible ideas, which may include use of own
                   fieldwork or case study material.
                   Note candidates are required to choose 2 strategies.
Level      Mark    Descriptor
Level      1-4     One or two basic items of data described from the resource, but
1                  limited to simple lift-offs. May describe one / two strategies. Lacks
                   structure and considerable errors in language.
Level      5-7     Describes strategies used to rebrand rural areas with some
2                  suggestions as to how the strategies might help rebrand the rural
                   area. Some structure; there are some written language errors.
                    Max 6 one strategy only.
Level      8-10    Detailed comments on two strategies; suggests reasons for how the
3                  strategies contribute to rural rebranding. Well structured good use of
                   geographical terminology. Written language errors are rare.
Question           Question
Number
4 (b)
QWC (i, ii, iii)
Series             Indicative content
                   There are a range of possibilities here – they may include:
                    Collect       Credit both fieldwork and research ideas here, e.g.
                                  Fieldwork: Visit location(s), collect qualitative and
                                  quantitative evidence, e.g. oral histories of change,
                                  perception of reputation, looking for evidence of
                                  change in functional hierarchy etc. Looking for
                                  evidence of improvements to ‘place image’, ‘product
                                  image’ and imaging urban people.
                                  Opportunity at busy rural or urban rebranded
                                  locations to determine sphere of influence etc (use of
                                  questionnaire?). Lots of photographic and video
                                  evidence expected, e.g. architectural icons / design
                                  features. Especially important as part of urban
                                  branding process.
                                  Research:
                                  Photos / postcards illustrating change, changes in
                                  employment, visitor profile and published catchment
                                  survey data etc. Urban areas e.g. crime statistics,
                                  visitor numbers / footfall patterns. Data from town /
                                  city centre management.
                                  Also use of geo-demographic data e.g. postcode
                                  checkers on the internet etc.
                    Present:      Choice will be largely influenced by data type, e.g.
                                  quantitative lends itself to graphs such as the
                                  ubiquitous pies, line, scatter, histogram, whereas
                                  qualitative analysis may use more descriptive
                                  narrative techniques, e.g. to describe a particular
                                  photograph illustrating change through the process of
                                  rebranding. Data can be spatially represented, e.g.
                                  mini-pictures of evidence of changes in village on a
                                  large scale base map of the study area.

                      •   Note – urban or rural.
                      •   For Level 4, expect fieldwork and research to be clearly linked to
                          a study location.
                       • For Level 4, expect some mention of both collection and
                          presentation.
Level      Mark    Descriptor
Level      1-4     Very limited range of fieldwork / research described poorly linked to
1                  rebranding. Lacks structure. Considerable errors in language.
Level      5-8     Describes some fieldwork / research and possibly presentation vaguely
2                  linked to rebranding. A description that lacks focus on the question.
                   Unbalanced and lacking detail. Limited use of geographical terminology.
                   There are some written language errors.
Level   9-12   Describes some collection / presentation of fieldwork and/or research
3              linked to rebranding; response may lack balance / depth. Some use of
               geographical terminology. Response shows some structure, limited
               written language errors.
               Max 10 if only fieldwork or research.

Level   13-    Structured account which describes a balanced range of fieldwork and
4       15     research techniques in detail linked to rebranding, including how the
               data was both collected and presented, with good use of terminology.
               Written language errors are rare.
Question           Question
Number
4(c)
QWC (i, ii, iii)
Series             Indicative content
                   Success may be interpreted a number of ways, socially, economically,
                   environmentally or politically. There may be a number of reasons as to
                   why projects may are not always fully successful:
                      • Value for money in terms of costs –v – benefits of the strategy.
                      • Failure to deliver promised outcomes / legacy e.g. Sydney’s
                          ‘green games’ or Athens legacy. Issues of legacy for big
                          infrastructure projects. Might argue that it is too early to judge in
                          case of London 2012.
                      • Social benefits – failure to reach all people within an area / region
                          e.g. Docklands impact on local people.
                      • Who benefits e.g. jobs going to migrants rather than locals.
                      • Schemes designed to bring environmental benefits but actually
                          bring problems of visitor numbers / congestion etc.
                      • Flagship / landmarks projects which fail to act as a catalyst for
                          additional benefits economic regeneration.
                      • Money runs out / put on hold due to economic downturn.
                      • Lack of customers / market e.g. Earth Centre in Doncaster.
                      • Failure to attract e.g. rural areas with a ‘brand image’ that does
                          not attract visitors.
                      • One areas success leads to another to decline e.g. new shopping
                          centres versus traditional high streets.
                   Expect examples to include major sporting events, e.g. Barcelona,
                   Sydney and London 2012 etc. Also rural projects, Eden Project, Jamie’s
                   15 etc.
Level      Mark    Descriptor
Level      1-4     Basic and generalised; descriptive of schemes. Lacks structure and very
1                  limited use of geographical terminology. Limited or no reference to
                   examples. Considerable errors in language.
Level      5-7     Some description of schemes and understanding of their success or lack
2                  of it. Expect some weaknesses of schemes at top of band. Some
                   structure. Likely to be lacking in either range or depth, some use of
                   examples. There are some written language errors.
Level      8-10    Well structured response with a range of reasons for lack of success
3                  which uses specific, located, rebranding strategies effectively. Written
                   language errors are rare.
Further copies of this publication are available from
Edexcel Publications, Adamsway, Mansfield, Notts, NG18 4FN

Telephone 01623 467467
Fax 01623 450481
Email publication.orders@edexcel.com
Order Code US027993 June 2011


For more information on Edexcel qualifications, please visit
www.edexcel.com/quals


Pearson Education Limited. Registered company number 872828
with its registered office at Edinburgh Gate, Harlow, Essex CM20 2JE

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Investigating Flood Risk

  • 1. Mark Scheme (Results) June 2011 GCE Geography 6GE02 Geographical Investigations
  • 2. Edexcel is one of the leading examining and awarding bodies in the UK and throughout the world. We provide a wide range of qualifications including academic, vocational, occupational and specific programmes for employers. Through a network of UK and overseas offices, Edexcel’s centres receive the support they need to help them deliver their education and training programmes to learners. For further information, please call our GCE line on 0844 576 0025, our GCSE team on 0844 576 0027, or visit our website at www.edexcel.com. If you have any subject specific questions about the content of this Mark Scheme that require the help of a subject specialist, you may find our Ask The Expert email service helpful. Ask The Expert can be accessed online at the following link: http://www.edexcel.com/Aboutus/contact-us/ Alternatively, you can contact our Geography Advisor directly by sending an email to Jonathan Wolton on: GeographySubjectAdvisor@edexcelexperts.co.uk. You can also telephone 0844 372 2185 to speak to a member of our subject advisor team. June 2011 Publications Code US027993 All the material in this publication is copyright © Edexcel Ltd 2011
  • 3. General Guidance on Marking All candidates must receive the same treatment. Examiners should look for qualities to reward rather than faults to penalise. This does NOT mean giving credit for incorrect or inadequate answers, but it does mean allowing candidates to be rewarded for answers showing correct application of principles and knowledge. Examiners should therefore read carefully and consider every response: even if it is not what is expected it may be worthy of credit. Candidates must make their meaning clear to the examiner to gain the mark. Make sure that the answer makes sense. Do not give credit for correct words/phrases which are put together in a meaningless manner. Answers must be in the correct context. Crossed out work should be marked UNLESS the candidate has replaced it with an alternative response. When examiners are in doubt regarding the application of the mark scheme to a candidate’s response, the Team Leader must be consulted. Using the mark scheme The mark scheme gives: • an idea of the types of response expected • how individual marks are to be awarded • the total mark for each question • examples of responses that should NOT receive credit. 1 / means that the responses are alternatives and either answer should receive full credit. 2 ( ) means that a phrase/word is not essential for the award of the mark, but helps the examiner to get the sense of the expected answer. 3 [ ] words inside square brackets are instructions or guidance for examiners. 4 Phrases/words in bold indicate that the meaning of the phrase or the actual word is essential to the answer. 5 ecf/TE/cq (error carried forward) means that a wrong answer given in an earlier part of a question is used correctly in answer to a later part of the same question. Quality of Written Communication Questions which involve the writing of continuous prose will expect candidates to: • Show clarity of expression • Construct and present coherent arguments • Demonstrate an effective use of grammar, punctuation and spelling. Full marks will be awarded if the candidate has demonstrated the above abilities. Questions where QWC is likely to be particularly important are indicated “QWC” in the mark scheme BUT this does not preclude others.
  • 4. Additional Comments specific to 6GE02 • Always credit bullet points and similar lists, but remember if the list is the only response, then this is unlikely to be able to get into the top-band (L3 or L4) based on QWC shortcomings. However, bullets and lists as part of a response should permit access to the top band. • Credit reference to the full investigative fieldwork and research process when referred to in any sections of the paper. • Credit reference to GIS as a fieldwork and research tool in all questions. • Credit reference to candidates own fieldwork and research across ALL questions • Credit use of case studies and exemplar material where relevant.
  • 5. Question Question Number 1(a) QWC (i, ii, iii) Series Indicative content Data reveals several patterns (or distributions / characteristics of extreme weather): • Highest risks in NW Italy. • Highest risk from snow + ice (x6). Some risk from thunderstorms (x2), rain (x2) and wind (x1). • Only one occurrence of ‘very dangerous’; 5 x ‘dangerous’ and 4 x ‘potentially dangerous’. • Southern + NE flank of Italy not generally at risk / no weather risk. Credit a description rather than explanation. Also provide some credit to candidates who may reflect on the resolution of the data in terms of its accuracy / ability to reveal patterns. Level Mark Descriptor Level 1-4 Limited structure and very basic response using one or two lift-offs only, 1 rather than any mention of patterns or distribution. Vague / may include errors. Considerable errors in language. Level 5-7 Some use of data to comment on either type (icons) or level (colours) of 2 risk, but may lack balance. Patterns / distribution may be mentioned. Some structure, and some written language errors. Some use of terminology. Level 8-10 A clear understanding of, and effective use of, a range of data from 3 map. Comments on both level and type; patterns also included. Well structured response. Written language errors are rare. Good use of terminology.
  • 6. Question Question Number 1(b) QWC (i, ii, iii) Series Indicative content Various techniques could be used to investigate flood risk: Fieldwork Basic land use map. Flooding evidence can come from (primary): qualitative sources, e.g. historic / eye witness accounts. Use of interviews / focus groups. Evidence of levels may be anecdotal, i.e. come from marks on walls, ‘strand-lines’ etc. Also could measure river discharge; bankfull measurements, infiltration etc. Also credit primary weather data collection (and flood risk). Various flood risk maps. Research Use of various sources to get a picture of flood risk, especially (secondary): GIS EA maps; also flood risk maps for insurance companies; gauging station data Historic newspaper cuttings / reports and other documentary evidence e.g. newscasts, blogs, YouTube. National Rivers Flow Archive. The best responses will provide evidence of specific sources, e.g. specialist weather / flood websites detailed etc, rather than ‘the internet’. Credit a focus on design i.e. locations for collecting data, sampling approaches etc. Some work on recording the weather etc may also be appropriate and should be given credit. For Level 4, expect fieldwork and research to be clearly linked to a study location. Level Mark Descriptor Level 1-4 Very limited range of fieldwork / research described. Fieldwork will probably 1 not be appropriate / linked to flood risk. Lacks structure. Considerable errors in language. Level 5-8 Some statements about fieldwork / research approaches vaguely linked to 2 some aspect of flooding. Lacks focus on the question / less relevant techniques. Likely to be unbalanced and lacking detail. Expect limited use of geographical terminology. There are some written language errors. Level 9-12 Describes some fieldwork and /or research approaches linked to flooding and 3 partially flood risk, but may lack balance. Some use of geographical terminology. Response shows some structure, limited written language errors. Max 10 if only fieldwork or research. Level 13-15 Structured account which describes a balanced range of flood risk fieldwork 4 and research techniques in detail, with good use of terminology. Written language errors are rare.
  • 7. Question Question Number 1(c) QWC (i, ii, iii) Series Indicative content This is a big topic, so expect a range of strategies, including sustainable options. May be split short term vs longer term. Managing impact likely to involve a mixture of improved water harvesting and distribution techniques, together with water conservation measures (voluntary or forced via payment). Sustainable approaches are likely to protect or improve the quality / nature of the existing water resource. A range of countries and regions can be used to illustrate solutions, e.g. USA, Australia, Cyprus, China, parts of Africa etc; also UK, e.g. SE England. Farming is a big user of water so modification of crops and practices may form part of the solution. Developed, e.g. UK Developing, e.g. parts of Africa New Seek out new supplies..issue of exploitation supplies Reducing Hosepipe bans etc, paying for consumption (water meters) & demand public campaigns, education etc Water - abstract water from - use bunds, line of stones, etc collection aquifers – - fit pumps, repair or dig new and - water from reservoirs in wells distribution Wales - communally owned/built - repair leaking infrastructure facilities - government or business - help from aid and NGOs decisions Adapting - reduce irrigation use - change from nomads to farming - shift to Mediterranean cultivators techniques crops - use of drought resistant - use gene technology crops - use of intermediate technology Recycling - recycle more river water - collect and store rain water and - use more ‘grey’ water underground until dry season conserving - reduce water footprint - separate ‘clean’ and re- water (meters) usable water Some answers may contrast types of solution, e.g. community-led vs top- down / government or choose to contrast locations. Credit other suitable management strategies and ideas. Level Mark Descriptor Level 1-4 Basic and generalised with one or two ideas only relating to ‘more supply’ or 1 ‘use less’. Very weak or no exemplification. Lacks structure and very limited use of geographical terminology. Considerable errors in language.
  • 8. Level 5-7 Some strategies explained, but lacks range or depth. Some exemplification is 2 present but may be generalised and / or not very well selected. Some structure and some written language errors. Level 8-10 Explanation of a range of strategies supported by examples with some detail, 3 linked to managing drought. Well structured and balanced response. Written language errors are rare.
  • 9. Question Question Number 2(a) QWC (i, ii, iii) Series Indicative content Photo 2a: Milford Haven • Large natural harbour / sheltered position • Flat land = easier construction of infrastructure • Rural/not built up (limited NIMBYism) • Close to industry which may use gas. • Coastline appears stable; lack of erosion. Photo 2b: Miami • Long flat beaches / golden sands • Ideal location for hotels due to flat land / close to beach. • River/lagoon is ideal for yachts/swimming/ water front properties. • Large urban hinterland (Miami) can be seen in distance = large possible catchment for the coast. Trading opportunities. • Attractive environment for development. • Warm coastal seas / climate = ideal tourist area Credit other sensible suggestions. No knowledge of Milford Haven or Miami is assumed. Response needs to focus on the 2 images shown, but give credit for other exemplification if relevant. Credit the factors that made the two areas initially attractive for development as well as current factors. Level Mark Descriptor Level 1-4 Basic response only with limited range / detail. Restricted to simple lift- 1 offs from the images; no factors. May be one image only. No real understanding of resource. Considerable errors in language. Level 5-7 Uses resource to identify some factors. May be unbalanced. Some focus 2 on coastal development. Expect some written language errors, but generally satisfactory structure. Level 8-10 A clear response with effective use of both images. Identifies a range 3 of factors with some detail and focus on development. Well structured good use of correct terminology. Written language errors are rare.
  • 10. Question Question Number 2(b) QWC (i, ii, iii) Series Indicative content Pressures will overlap with impacts, e.g. social (e.g. antisocial behaviour, noise), economic (over-reliance on tourism income) and environmental (e.g. litter, pollution etc). For the vast number of students, however, fieldwork in coastal areas could focus on a range of themes such as beach pollution, trampling, litter, visitor surveys / activity patterns, ecosystem condition, patterns of growth etc. All of these are relevant and should be rewarded. Coastal defences could add pressure also, such as one area’s defences affecting another downdrift. Fieldwork Field sketches, video / dvd, focus groups and (primary): extended interviews with community groups, resort managers, local authorities etc, activity map. Also: footpath analysis, litter surveys, graffiti surveys, biodiversity surveys (using plant keys etc) or assessment of ecological value, conflict matrix, landscape assessment sheet etc. Research A range of historical documents may support (secondary): impacts, e.g. newspaper extracts, postcards, local reports etc. Historic census for population increases. Old maps and postcards to see growth. Also GIS mapping using Google Earth to provide digitised backdrops. Water quality surveys from local authority / Blue Flag Award etc. Provide credit for possible reference to sampling strategies, e.g. systematic and stratified, number of people interviewed etc; also some candidates may have used a pilot survey, e.g. to format questionnaires. Reward fieldwork and research which seems to be focused on pressures, rather than general coastal activities, e.g. beach profiles etc. For Level 4, expect fieldwork and research to be clearly linked to a study location. Level Mark Descriptor Level 1-4 Very limited range of fieldwork / research described. Fieldwork will 1 probably not be appropriate / linked to pressure / human activities. Lacks structure. Considerable errors in language. Level 5-8 Some statements about fieldwork / research vaguely linked to pressure 2 / human activities. A description that lacks focus on the question / less relevant techniques. Likely to be unbalanced and lacking detail. Expect limited use of geographical terminology. There are some written language errors. Level 9-12 Describes some fieldwork and/or research approaches linked to 3 pressures and human activities, but may lack balance. Some use of geographical terminology. Response shows some structure, limited written language errors.
  • 11. Max 10 if only fieldwork or research. Level 13- Structured account which describes a balanced range of fieldwork and 4 15 research techniques in detail linked to coastal pressures and human activities, with good use of terminology. Written language errors are rare.
  • 12. Question Question Number 2(c) QWC (i, ii, iii) Series Indicative content Coastal development may take various forms including urban expansion, new buildings / facilities, or increasing economic importance. Development is likely also to be associated with more tourists and greater population numbers. There may be a number of environmental costs. Environmental cost • Land-take at coastal margin • Land / coastal area degradation • Possible marine pollution affecting beach / corals etc. • Ecosystem damage / reduction in ecosystem quality (especially for ‘high value’ environments) • Loss of biodiversity / specialist habitats • Visual impact / loss of aesthetic quality • Increasing traffic / transport congestion + pollution • Problems of fresh water supplies, e.g. Spanish Costas • Impacts of coastal defences e.g. interference with longshore drift. Examples can be interpreted as either locations (i.e. Dibden Bay, Southampton water etc, plus a host of examples from overseas) or examples could be seen as different types of environmental costs. Level Mark Descriptor Level 1-4 Limited structure and descriptive response using one or two basic ideas 1 only. Likely to have little or no exemplification. Considerable errors in language. Level 5-7 Some environmental costs explained, but lacks range or depth. Some 2 exemplification is present but may be generalised and / or not very well selected. Some structure and some written language errors. Level 8-10 Explanation of a range of environmental costs supported by examples 3 with some detail, linked to coastal development. Well structured and balanced response. Written language errors are rare.
  • 13. Question Question Number 3(a) QWC (i, ii, iii) Series Indicative content Credit should be given for both a description and attempts at explanation as well as comments on the patterns revealed by the two maps. Carlisle / Cumbria /Scottish Brighton / south coast Border • Much lower density of all • Large number of both types facility types. of facilities especially • Only concentration is Carlisle concentrated in urban areas. (urban area) (population) • None in remoter rural areas • Other facilities tend to be (fewer settlements or roads). found along roads.(access) • Fewer sports halls compared • Coastal strip (linked to to grass pitches, which are population density) has cheaper) greatest number (tourism, • Wide separation of points visitors to south coast) (lower pop density, rural • Fairly even number of grass areas). pitches and sports halls • Follow transport routes to (more people to use the more some extent (access) expensive facilities) • South is wealthier. Accept sensible descriptions / reasons as part of comments on the two maps, which may include use of own fieldwork or case study material. Unequal provision could be within one area, or between areas. Level Mark Descriptor Level 1-4 One or two basic items of data described from the resource, but limited 1 to simple description. Lacks structure and considerable errors in language. Level 5-7 A range of comments linked to the resource including one or two 2 statements about unequal provision. Considers both maps, or one in detail. Some structure; there are some written language errors. Level 8-10 A clear response with good use of both maps which makes reference to 3 unequal provision. Well structured and expect use of specific places on the maps. Written language errors are rare.
  • 14. Question Question Number 3(b) QWC (i, ii, iii) Series Indicative content There are a range of possibilities here – they may include: Collect Credit both fieldwork and research ideas here, e.g. Fieldwork: Accessibility audit of the urban environments, focusing on key groups, i.e. wheelchair users (using photos to support and describe), location of ‘dial a ride’, zones of exclusion etc. Could culminate in a local town accessibility map. Maps which examine the geography of access in terms of public transport, parking etc. Questionnaires / interviews / oral histories – how and why groups of people are excluded or feel inequality. EQ surveys may also feature. May also be surveys of crime, graffiti or 24hr city ideas, e.g. land-use maps linked to exclusion. Research: Use of internet blogs, forums etc to find the ‘hidden’ or excluded, e.g. skateboarders (who frequently do not have a voice). Research access to employment, education, higher-order shopping. Creation of personal / group isochrone maps, e.g. for access to services. Researching ‘geo-demographic’ data, e.g. neighbourhood profiles, census etc. Present: Choice will be largely influenced by data type, e.g. quantitative lends itself to graphs such as the ubiquitous pies, line, scatter, histogram, whereas qualitative analysis may use more descriptive narrative techniques, e.g. to describe a particular photograph illustrating change. Data can be spatially represented, e.g. mini-pictures of evidence of changes in village on a large scale base map of the study area. • Note – urban or rural. • For Level 4, expect fieldwork and research to be clearly linked to a study location. • For Level 4, expect some mention of both collection and presentation. Level Mark Descriptor Level 1-4 Very limited range of fieldwork / research described poorly linked to 1 inequality. Lacks structure. Considerable errors in language. Level 5-8 Describes some fieldwork / research and possibly presentation vaguely 2 linked to inequality. A description that lacks focus on the question. Unbalanced and lacking detail. Limited use of geographical terminology. There are some written language errors.
  • 15. Level 9-12 Describes some collection / presentation of fieldwork and/or research 3 linked to inequalities; response may lack balance / depth. Some use of geographical terminology. Response shows some structure, limited written language errors. Max 10 if only fieldwork or research. Level 13- Structured account which describes a balanced range of fieldwork and 4 15 research techniques in detail linked to inequality, including how the data was both collected and presented, with good use of terminology. Written language errors are rare.
  • 16. Question Question Number 3(c) QWC (i, ii, iii) Series Indicative content Management of inequalities may be difficult for a number of reasons, depending on examples chosen, these may be urban, rural or both: Rural Urban • Inequality / deprivation may • May be a culture of inequality be ‘hidden’ in rural areas (linked to deprivation) which (e.g. no graffiti litter etc). is difficult to overcome; Isolated individuals. multi-generational • Lack of rural employment deprivation. opportunity, e.g. limited new • Continuing structural business start-up grants; economic change (de- planning constraints and poor industrialisation, long-term transport and e- unemployment, job losses). infrastructure. • Uneven distribution of • New technologies may not be resources and power available to some remote (schools, health services). communities. • Social barriers, e.g. age, • Rural people may have less income, disability, religion, ‘voice’ / political sway or culture etc.; ghettoisation interest. and white-flight; racism – • Landownership – landed –v- creates marginalised groups landless divides / ingrained who lack resources. socio-cultural divides. • Political system may reinforce • Remoteness from core areas inequality; political / decision makers. marginalisation, lack of access to power and decision making. All management requires resources and political will in the long term. Accept any reasonable ideas from developed and developing world. Note areas could be rural and urban, or similar areas characterised by subtle differences / issues. Level Mark Descriptor Level 1-4 Basic and generalised with few ideas on features of inequality. Lacks 1 structure and very limited use of geographical terminology. Very limited or no reference to examples. Considerable errors in language. Level 5-7 Some understanding of problems and management of inequality. Some 2 structure. Likely to be lacking in either range or depth, some use of examples. There are some written language errors. Level 8-10 A clear response which shows an understanding of the difficulties of 3 managing inequality. Well structured and balanced response which uses example(s) effectively. Written language errors are rare.
  • 17. Question Question Number 4(a) QWC (i, ii, iii) Series Indicative content The diagram shows a range of rural rebranding strategies. Expect some description of strategies combined with explanation of how they could help rural areas rebrand. Some may contribute / be more important more than others: Strategy A: Can be large scale, drawing a large number of Rural tourism visitors to an area. Important in terms of linked businesses, rural employment, perhaps development of improved infrastructure. Often the focus of rural rebranding. Strategy B: Low key and small scale, limited impact on areas. Renting May encourage diversification of rural economy. buildings Can create a ‘tidier’ environment. Used in combination with other approaches. Strategy C: Reliant on consumer conscience. Tends to be Adding value pretty localised and small scale, but may reach locally wider through internet marketing etc. May be of increasing significance as the buy local movement gains momentum. Strategy D: An increasingly important aspect of farming to Env farm make it viable. Could be fairly small scale and schemes localised and used in combination with another strategy. Note answers may focus on the economic regeneration aspects of rebranding and / or the reimaging of rural areas. Credit any other sensible ideas, which may include use of own fieldwork or case study material. Note candidates are required to choose 2 strategies. Level Mark Descriptor Level 1-4 One or two basic items of data described from the resource, but 1 limited to simple lift-offs. May describe one / two strategies. Lacks structure and considerable errors in language. Level 5-7 Describes strategies used to rebrand rural areas with some 2 suggestions as to how the strategies might help rebrand the rural area. Some structure; there are some written language errors. Max 6 one strategy only. Level 8-10 Detailed comments on two strategies; suggests reasons for how the 3 strategies contribute to rural rebranding. Well structured good use of geographical terminology. Written language errors are rare.
  • 18. Question Question Number 4 (b) QWC (i, ii, iii) Series Indicative content There are a range of possibilities here – they may include: Collect Credit both fieldwork and research ideas here, e.g. Fieldwork: Visit location(s), collect qualitative and quantitative evidence, e.g. oral histories of change, perception of reputation, looking for evidence of change in functional hierarchy etc. Looking for evidence of improvements to ‘place image’, ‘product image’ and imaging urban people. Opportunity at busy rural or urban rebranded locations to determine sphere of influence etc (use of questionnaire?). Lots of photographic and video evidence expected, e.g. architectural icons / design features. Especially important as part of urban branding process. Research: Photos / postcards illustrating change, changes in employment, visitor profile and published catchment survey data etc. Urban areas e.g. crime statistics, visitor numbers / footfall patterns. Data from town / city centre management. Also use of geo-demographic data e.g. postcode checkers on the internet etc. Present: Choice will be largely influenced by data type, e.g. quantitative lends itself to graphs such as the ubiquitous pies, line, scatter, histogram, whereas qualitative analysis may use more descriptive narrative techniques, e.g. to describe a particular photograph illustrating change through the process of rebranding. Data can be spatially represented, e.g. mini-pictures of evidence of changes in village on a large scale base map of the study area. • Note – urban or rural. • For Level 4, expect fieldwork and research to be clearly linked to a study location. • For Level 4, expect some mention of both collection and presentation. Level Mark Descriptor Level 1-4 Very limited range of fieldwork / research described poorly linked to 1 rebranding. Lacks structure. Considerable errors in language. Level 5-8 Describes some fieldwork / research and possibly presentation vaguely 2 linked to rebranding. A description that lacks focus on the question. Unbalanced and lacking detail. Limited use of geographical terminology. There are some written language errors.
  • 19. Level 9-12 Describes some collection / presentation of fieldwork and/or research 3 linked to rebranding; response may lack balance / depth. Some use of geographical terminology. Response shows some structure, limited written language errors. Max 10 if only fieldwork or research. Level 13- Structured account which describes a balanced range of fieldwork and 4 15 research techniques in detail linked to rebranding, including how the data was both collected and presented, with good use of terminology. Written language errors are rare.
  • 20. Question Question Number 4(c) QWC (i, ii, iii) Series Indicative content Success may be interpreted a number of ways, socially, economically, environmentally or politically. There may be a number of reasons as to why projects may are not always fully successful: • Value for money in terms of costs –v – benefits of the strategy. • Failure to deliver promised outcomes / legacy e.g. Sydney’s ‘green games’ or Athens legacy. Issues of legacy for big infrastructure projects. Might argue that it is too early to judge in case of London 2012. • Social benefits – failure to reach all people within an area / region e.g. Docklands impact on local people. • Who benefits e.g. jobs going to migrants rather than locals. • Schemes designed to bring environmental benefits but actually bring problems of visitor numbers / congestion etc. • Flagship / landmarks projects which fail to act as a catalyst for additional benefits economic regeneration. • Money runs out / put on hold due to economic downturn. • Lack of customers / market e.g. Earth Centre in Doncaster. • Failure to attract e.g. rural areas with a ‘brand image’ that does not attract visitors. • One areas success leads to another to decline e.g. new shopping centres versus traditional high streets. Expect examples to include major sporting events, e.g. Barcelona, Sydney and London 2012 etc. Also rural projects, Eden Project, Jamie’s 15 etc. Level Mark Descriptor Level 1-4 Basic and generalised; descriptive of schemes. Lacks structure and very 1 limited use of geographical terminology. Limited or no reference to examples. Considerable errors in language. Level 5-7 Some description of schemes and understanding of their success or lack 2 of it. Expect some weaknesses of schemes at top of band. Some structure. Likely to be lacking in either range or depth, some use of examples. There are some written language errors. Level 8-10 Well structured response with a range of reasons for lack of success 3 which uses specific, located, rebranding strategies effectively. Written language errors are rare.
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  • 22. Further copies of this publication are available from Edexcel Publications, Adamsway, Mansfield, Notts, NG18 4FN Telephone 01623 467467 Fax 01623 450481 Email publication.orders@edexcel.com Order Code US027993 June 2011 For more information on Edexcel qualifications, please visit www.edexcel.com/quals Pearson Education Limited. Registered company number 872828 with its registered office at Edinburgh Gate, Harlow, Essex CM20 2JE