Dyeing your blonde hair, red for the first time can be tricky. If you do not use the right formula your haircolor could turn out in a disaster. Dyeing hair red is harder than people give it credit for. The worst thing that can happen is you wind up with hot roots or pink hair. When it is time to touch up your red hair you have to treat it like it's two different people on one head therefore using 2 different formulas. We always recommend using a demi permanent dye. Demi permanent dyes add shine to the hair, last longer and fade more evenly than a permanent hair dye and they actually condition your hair as they process.