Search engine marketing ensures that your website attains maximum visibility in search engine results pages through online methods such as search engine optimisation and pay per click advertising. By using a predetermined set of keywords, a good search engine marketing campaign will result in a higher ranking for your website in organic searches, which in turn will increase the number of visits to your site.

1. Search Engine Marketing
Done the Right Way
Search engine marketing ensures that your website
attains maximum visibility in search engine results
pages through online methods such as search engine
optimisation and pay per click advertising. By using a
predetermined set of keywords, a good search
engine marketing campaign will result in a higher
ranking for your website in organic searches, which in
turn will increase the number of visits to your site.

2. Hire a Pro for Best Results
Due to its effectiveness and compulsory status in
any businesses’ marketing strategy, you don’t
have to embark on this campaign by yourself.
Hundreds of specialist agencies have set up shop
in recent years for precisely this reason. Find Your
Ideal Customers is a search engine marketing
service based in Melbourne focusing on Adwords
Management, SEO Services, content marketing,
display advertising, Facebook advertising,
conversion rate optimisation, and paid search
across other networks including Bing and Yahoo.

3. It was founded by Jayson Rodda, an experienced
search engine marketingveteran of 10 years
andhas a deep appreciation and understanding of
the intricacies behind it. In recognition of the
various business sizes and needs of various
clients, he has put together several SEO
packagesthat aim to fit the budget and
requirements of everyone.

4. Making the Most of Search Engine Marketing
A search engine optimisation agency like Find
Your Ideal Customers will ensure that your search
engine marketing campaign is optimised by seeing
to it that your website can be indexed in the
search engines, determining the most relevant
keywords, and applying those keywords in a way
that will increase traffic. What’s more, they can
help you analyse how visible your website based
on the number of pages that are indexed in search
engines—allowing you to focus your efforts where
need be.

5. Advanced techniques that only a search engine
optimisation agency can add to the mix include
web analytic tools and HTML validators, which
basically allow you to measure the success of
your website. These typically include basic traffic
counters that keep a tab on the number of hits
your page gets, to the more sophisticated tools
such as page tagging.

6. Small Cost, Big Rewards
One of the best things about setting up your own
search engine marketing campaign is that it really
doesn’t cost much. If you compare it to other
forms of traditional marketing, search engine
optimisation in Australia is indeed low cost
considering the incredibly high return on
investment it can potentially generate.
Furthermore, the costs you would incur via a pay
per click campaign would start to pile up over
time. With search engine marketing, on the
contrary, costs tend to lower over time.

7. Give Us a Call
Now is as good a time as any to reap the
rewards of your search engine marketing efforts.
Don’t waste any more time. Get to grips with
search engine marketing by phoning Find Your
Ideal Customers at 1300-76-00-84 and ask to
speak directly to Jayson Rodda, today.