4. Digital business is delivering returns
Online communities reduce costs
Twitter drives sales
Online Customer Reviews drive sales
Online Forum members commenting drive sales
Forum members reply within 93 seconds –
quicker than Customer Service staff?
Online campaigns drive sales
Listening to online channels avoided PR problems
Brand monitoring drove tailored, more effective campaign
Tens of thousands of product and services ideas created
Online component to events drove sales
Staff retention increased
World stage to interact and attract candidates
Charitable donations increased
Online Communities increased sales
Communities reduced customer service enquiries
Increased
$$
Improved
service
Reduced
costs
People
retention
Improved
quality
Avoid PR
issues
Faster ideas,
more of them
Talent
attraction
15. Using online well leads to
increased productivity, innovation,
greater talent development and
generally an easier place to work,
and…
The best case study is your own.
16. Workforce changes
Micro sourcing creates
pressure for individuals to
become more strategic
Global market and cheap tech
means greater ease for new
organisations to start