Social Media insight for retailers. This presentation was delivered to Chatswood Chase retailers on 5 August, 2014. The two videos used in this presentation are: How do you want your customers to feel? (Designed by Apple ~ https://www.youtube.com/watch?v=VpZmIiIXuZ0) Mobile first insight (Salesforce and Burberry collaboration ~ https://www.youtube.com/watch?v=DzBIYwZsut0)

1. Hello,
I’m @SamBe11

2. Clever examples
Objectives
How?
Tools!
Your questions

7. Salesforce & Burberry collaboration

8. What do you want to achieve online?
more customers? what’s your target?
save your clients’ time? give them clever recipes / tips
/ suggestions for wellbeing and healthy living?
inform them of other businesses’ related services?
have a great online profile?
attract more relevant industry contacts to learn from?

9. How to do Social Media well...
Delight.
Do things that have people feel …interested, fascinated, happy, …and
support their need. Give people experiences and give insight to
experiences they can have.
Focus.
Be realistic with the time you have.
Get others’ involved to help post.
Be Clever.
Know where your customers are and how many you seek. Keep looking for
them. Know who their influencers are. Keep contacting them.

10. http://www.apple.com/designed-by-apple/

11. Become inspired by others.
http://Pinterest.com/RunwayDigital/great-digital-lift-off/
or shorter version:
http://bit.ly/16kNOwp

12. Delight
What do you want to have people feel?
You have a fabulous business story to share. What parts of
your story are you yet to share / could you share?

13. Delight example + Starting Facebook
kudos to Karlie of Bali Buddies who
created these with BodyCycle

14. OVER App or Little Moments (smartphone)
Canva (computer)

15. Know where your
customers are.
Instagram or LinkedIn
could be relevant
alternatives to
Facebook.
Are they on Forums?
LinkedIn Groups?

16. Who do want to reach?
Who are they?
What do they do?
What sites are they on?
Where do they hang out?
What technology do they use?
What style do they engage with
(style of words, style of content -
video, happy images, etc)?

17. Influencers
Who is of interest to your clients that you can promote?
Who influences the people you wish to reach?
Who is in the local area that you can call/meet/email to organise
cross-promotion on social media sites?
Are there relevant high profile people, bloggers who can
promote your services?
Where are they & how can you reach them?

18. Focus.
Setup your smartphone to publish on the fly.
Be realistic with the time you have. Get others’ involved to help
post. Use your iPhone timer to keep you on track with the time
you have.
Use automation to complement spontaneous content - e.g.
Facebook scheduled post & Buffer App.
Set up metrics - how much are you spending to attract a customer
- measure, monitor, review, learn, adjust, report, repeat.

19. How to do Social Media well…
Be Clever.
Find people - where are they? in cafes?
Know how many you seek - what are the numbers and milestones/dates
you're aiming for? 1,000 village
Work with an expert to setup Facebook advertising to get greatest impact.
Do all of the brochures, business cards, newsletters, posters integrate?
Look great online. Type your name (and then your business name) into
Google and see what you look like. Is it professional and aligned to your
business.

20. Be Clever.
Test, explore, find your own best time to post.

21. Be Clever. LinkedIn - Personal Profile
Profile setup
Professional photo
Catchy headline
Connect with your network - Rapportive
(especially after events) + upload
emails
Notifications settings - receive emails
that are important
Keywords in title and
descriptions - relevant words to
who you want to attract
Regular interesting content
Engage with your connections -
recommendations, comments,
Follow interesting groups
Search + connect with relevant
people

22. How to do Social Media well...
Delight.
Do things that have people feel …interested, fascinated, happy, …and
support their need. Give people experiences, or talk about the experiences
they can have.
Focus.
Be realistic with the time you have.
Get others’ involved to help post.
Be Clever.
Know where your customers are and how many you seek. Keep looking for
them. Know who their influencers are. Keep contacting them.

23. “Whoah there partner!”
Check your Social Media TODO list is
prioritised with respect to your objectives. And
not too long.

24. What questions do you have?
LinkedIn, Your Blog, Twitter, Instagram, Facebook, Pinterest,
YouTube…

25. Delight. Focus. Clever.