1. CUSTOMERS’ PERCEPTION
TOWARDS ONLINE TRADING
Presented by:
Dhananjay V. Okhade
Roll. No. 026-1590-3911

2. Introduction
• A stock market is a public market for the trading
of company stock and derivatives at an agreed
price; these are securities listed on a stock
exchange as well as those only traded privately.
The stock market is one of the most important
sources for companies to raise money. This
allows businesses to be publicly traded, or raise
additional capital for expansion by selling shares
of ownership of the company in a public market.

3. • “Online trading is a service offered on the internet
for purchase and sale of shares. In the real world
you place orders on your stockbroker either verbally
(personally or telephonically) or in a written form
(fax).” In online trading, you will access a
stockbroker‟s website through your internet enabled
PC and place orders through the broker‟s internet
based trading engine. These orders are routed to the
stock exchange without manual intervention an
executed thereon in a matter of a few seconds.

4. • ABOUT SSKI (Sharekhan) GROUP:-
SSKI group also comprises Institutional
broking and Corporate Finance. While the
Institutional broking division caters to the
largest domestic and foreign institutional
investors, the corporate finance division focuses
on niche areas such as infrastructure, telecom
and media. SSKI holds a sizeable portion of the
market in each of these segments.

5. Objective
• Increase transparency in the markets,
• Enhance market quality through improved
liquidity, by increasing quote continuity and
market depth,
• Reduce settlement risks due to open trades, by
elimination of mismatches,
• Provide management information system,
• Introduce flexibility in system, so as to handle
growing volumes easily and to support
nationwide expansion of market activity.

6. DATA COLLECTION
• The data collection methods include both the
primary and secondary collection methods.
• PRIMARY DATA: This method includes the data
collected from the personal interaction with
customers‟ from different classes, government
employees, corporate, executives at MNCs etc. A
total of 300 people were contacted through various
mediums like phone, e-mail, personal
interviews, chats etc. 100 customers agreed to share
their perception towards this industry.

7. • SECONDARY SOURCES The secondary data
collection method includes:
• The lecturers delivered by the superintendents
of respective departments.
• The brochures and material provided by Share
Khan Securities limited.
• The data collected from the magazines of the
NSE, economic times, etc.
• Various books relating to the
investments, capital markets and other related
topics.

8. Methodology Used
• POPULATION: People from different classes and age
groups like government employees, corporate executives
at MNCs, business class etc were studied. A total of 300
people were contacted through various mediums like
phone, e-mail, personal interviews, chats etc. 100
customers agreed to share their perception towards this
industry.
• SAMPLE SIZE: The sample size of study is 100.

9. • Judgment sampling and Random Sampling
Technique
• Judgment sampling is mainly done on the basis
of the knowledge of the respondent about stock
market and Random Sampling is the technique
in which the researcher just simply picks up the
respondents on the basis of their availability.

10. OBSERVATIONS & FINDINGS
• About 57% of people prefer to invest in Share
Markets (blue chip companies) during boom phase
where as 17% go for insurance sector and 4% go for
safe investments in government sector and bonds,
where as 8% of people want to invest in mutual
funds. Only 2% go for fixed deposits in boom phase.
• 18% of people feel that ShareKhan is the best
company for trading, where as 17% people feel that
ICICI is good. Only 8% go for Kotak Securities and
9% for Indiabulls. Majority of people i.e. 43% out of
100 prefer to invest in other companies. Therefore,
we can conclude that competition in ONLINE
TRADING is very high.

11. Conclusion
• Online Trading has been proved to be the
future of „Bulls and Bears‟ industry. Online
services offer customers a splendid display of
benefits such as enhanced control, ease of use
and reduced transaction charges.
Consequently, online services have grown
rapidly and have emerged as a leading edge of
service industry.

12. Bibliography
• http://www.ShareKhan.com
• http://www.bseindia.com
• http://www.sebi.com
• http://www.moneycontrol.com
• http://www.economictimes.com
• http://www.nseindia.com
• http://www.reuters.com