1. Preferred RCA Campaign Citibank NRIB

6. Preferred RCA Campaign Teaser & Launch E-Mailers

7. E-mailer Teaser - Sept 28, 09 The teaser creates an interest in the client by asking whether he is enjoying the benefits of being a preferred customer.

8. E-mailer Teaser - Sept 29, 09 The teaser creates an interest in the client by asking whether he is enjoying the benefits of being a preferred customer.

9. E-mailer Teaser – Sept 30, 09 The teaser creates an interest in the client by asking whether he is enjoying the benefits of being a preferred customer.

10. E-mailer Teaser – Oct 01, 09 The teaser creates an interest in the client by asking whether he is enjoying the benefits of being a preferred customer.

11. E-mailer Teaser – Oct 05, 09 The teaser creates an interest in the client by asking whether he is enjoying the benefits of being a preferred customer.

12. E-mailer Diwali Gift Mailer – Oct 08, 09 One option of the Diwali Gift Mailer announcing the assured gift voucher for transactions above a certain limit during festive season. The picture speaks of the successful man and the gift boxes highlight the festive gift option.

13. E-mailer Diwali Gift Mailer – Oct 12, 09 One option of the Diwali Gift Mailer announcing the assured gift voucher for transactions above a certain limit during festive season. The picture speaks of the successful man and the gift boxes highlight the festive gift option.

14. Preferred RCA Campaign BTL Campaign Poster, Standee, Tent Cards, Danglers, Kiosks, Event Backdrop

15. Poster The ‘white’ look of the creative gives a premium ‘cut above’ feel to make the preferred NRI client also sense that he is enjoying an extra ordinary bank account.

16. Standee The creative highlights the exclusive benefits enjoyed by the preferred NRI client and also mentions the other privileges offered to him by the bank.

17. Tent Card The adapt of the ‘white’ premium look of the poster is incorporated in the Tent Card to ring a bell to the NRI customer of his preferred status and the exclusive privileges enjoyed by him.

18. Dangler The Dangler Creative speaks of the ‘cut above’ status of the preferred NRI client on one side and on the reverse announces the exclusive privileges enjoyed by the client. Dangler - Front Dangler - Reverse

19. Event Backdrop The event backdrop imagery denotes a person who has reached a successful status in his life but enjoys a preferred ‘cut above’ status in his uber cool confident look too..

20. Kiosk The kiosk for Mall Activations has an ambient idea of a “blue carpet” welcome for the preferred clients among RCA account holders, leading to aspiration values being created in other bank customers also, to get this kind of a special treatment.