This document provides an overview of design, including definitions of design, different design fields, the role of designers in industry, design schools, and entrance exams for design programs. It discusses what design is, various design disciplines like product design, graphic design, web design, and the design process. It describes the roles and responsibilities of designers in areas like user experience design, marketing, product management, development, and quality assurance. Finally, it lists several top design schools in India and discusses the CEED entrance exam.
4. Design
• plan: make or work out a plan for; devise
• create or execute in an artistic or highly skilled manner
• invention: the creation of something in the mind
• Design is used both as a noun and a verb. The term is often tied to the various applied arts and
engineering
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25. Role of Designer
Sales & Product User Experience Development &
Marketing Management Design QA
•Act as a bridge between •Conduct Focus Groups, User •Create table less
•Spend more time
Technology , Sales and Research, Site visits, Task HTML
with clients.
customer analysis, Ethnographic studies •Connect HTML to
•Explore markets
•Conducts competitive study etc. database by PHP.
•Builds brands and
•Market research & •Define Design pattern & •Write database queries
identity.
positioning Standards •Explore AJAX widgets
•Web log analysis & Analytics •Create Interaction Design, and Java Scripts.
•Act as Program Manager & Visual Design, Web design.. •Optimize download
control timelines. •Conduct Usability tests time
•Own Feature requirement &
drive project execution
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27. Joint
Designer duties -SDLC activities
UI Standards & Patterns
UED Team
Task Analysis Interaction Design
Ethnographic Study Card sorts
Visual Design Usability test
User Survey Focus Groups Site visits User Research
Features list
Strategy User Cases
PM team
Information priority
Feature
Market positioning Requirements
Meetings with sales Revenue model / banner
Sales Mkt
Competition study Sales feedback
Component HTML design Production Bug
Database design
Dev
Research fixes
Setup Test Test Case Testing and
QA
Environment bug filing
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29. Design Schools
• IDC, IIT Bombay
• NID, Ahmedabad
• NIFT, N Delhi
• Department of Design, Guwahati
• Srishti School of Design, Bangalore
• MAEER's
• Indian Institute of Technology, Kanpur
• MIT Institute of Design, Pune
• Department of Industrial Design, N Delhi
• Centre for Product Design and Manufacturing, IISc, Bangalore
• Symbiosis Centre of Design, Pune
• Design Institute of India, Indore
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