This document outlines an agenda for a workshop on strategy and experience design. It includes the following sections: scenarios, where participants develop scenarios about the future; concept design and ideation, where participants generate ideas for making Helsinki a more bike-friendly city, vote on ideas, and develop a concept; and homework where groups document their work in scenarios. The document provides timing for sections and instructions for participants. It concludes with thanks and indicates the workshop will continue next month.

1. 04
Strategy & Experience Design
ITP 2011
Aalto University School of Economics
Sami Niemelä
Creative Director, Nordkapp
sami.niemela@gmail.com
@samin
— www.nordkapp.fi
— @Nordkapp
Friday, June 10, 2011

2. Today
—Scenarios
—Concept design and ideation
— www.nordkapp.fi
— @Nordkapp
Friday, June 10, 2011

3. Scenarios
Friday, June 10, 2011

4. http://vimeo.com/14939329
Friday, June 10, 2011

5. http://research.nokia.com/morph
Friday, June 10, 2011

6. http://research.nokia.com/morph
Friday, June 10, 2011

7. Scenarios are stories put in
context. They are about the
future and how things should
work.
e.g. “Future of insurance”
Friday, June 10, 2011

8. Scenarios help to iterate and
communicate of the main use
cases.
Friday, June 10, 2011

9. — Functionalities, but not details
— Interesting details + sidetracks
— How things feel
— How they are perceived
Friday, June 10, 2011

10. Build your touchpoints into
a scenario that supports the
work so far. Write, draw, sketch–
anything goes.
45 MINUTES
Friday, June 10, 2011

11. Concept
Design
Friday, June 10, 2011

12. Step 1: 100 ideas on
“How could we make Helsinki
a more bike-friendly city?”
30 MINUTES
Friday, June 10, 2011

13. Step 2: Voting. Everyone has 3
votes to use
15 MINUTES
Friday, June 10, 2011

14. Step 3: Each group chooses a
concept, and draws it out:
What, to whom, why and how?
30 MINUTES
Friday, June 10, 2011

15. Document your work: add the
scenarios to what you’ve done
so far.
TUE
WHERE?
sami.niemela@gmail.com
w/ title “GROUPNAME Scenarios ”
HOMEWORK print out a copy, hang it on the wall.
Friday, June 10, 2011

16. Q&A!
Friday, June 10, 2011

17. thanks—
see you next month!
Friday, June 10, 2011