14. Conclusion
• Kay and Zale’s strive to earn the trust of the community by donating to charities
and engaging in ethical business practices that ensure the best possible consumer
and employee experience.
• Kay and Zale’s seeks to promote and continue to develop responsible social and
environmental and ethical business standards in all of their retail stores.
• Through this study, the main cultural element to emerge was the element of
values. Both Zale’s and Kay are involved in value-related behaviors, which show the
customers and community as a whole where they stand. The success of both
companies can be attributed to these values.
• Resistance to domination is supported by both companies through the practice of
refusing to buy or sell conflict diamonds, decreasing the demand for them. Even
though both companies are subject to higher diamond prices and fewer options,
thus having to have higher costs, they will not let those with power dominate
those without power for financial gain.
• This study has proven valuable in showing the way in which organizational
communication can impact businesses and communities.
15. References
• Kay Jewelers. (2012a). About Kay Jewelers. Retrieved September 21, 2012 from
www.kay.com/lwp/wcm/connect/Kay/Customer+Service/About+Kay+Jeweler
s/.
• Kay Jewelers. (2012b). Important Consumer Information. Retrieved September 21,
2012 from
https://www.kay.com/lwp/wcm/connect/Kay/Customer+Service/Important+
Consumer+In formation/.
• Kay Jewelers. (2012f). St Jude Children’s Research Hospital & Kay. Retrieved
September 21, 2012 from
https://www.kay.com/lwp/wcm/connect/Kay/Customer+Service/Help+Save
+ Children%27s+lives/
• Zale Corporation. (2012a). About Zale Corporation. Retrieved October 26, 2012
from http:// www.zalecorp.com/communityprogramdetails.aspx.
• Zale Corporation (2012b).Our Conflict Diamond Policy. Retrieved October 26, 2012
from http://www.zales.com/corp/index.jsp?page=conflictdiamonds.