2. About Us
is fast upcoming Social Media
Marketing Platform in India.
The technology implemented is used by
over 35 agencies in India.
Introduction
to Nexzenpro Where we started?
Social Media
Initiative
• Nexzenpro was founded in July 2010
• The company is headed by India’s prominent Media Experts and
Analysts - Sanjay Sinha , Subrata Roy & Surabhi Sinha
• The company is head-quartered in NOIDA, and has regional office in
Mumbai
• Having set strong foot-hold in the Ad Network space, the company has
now made a successful entry into the Social Media Space
2012 (c) Copyrights NexZenPro
3. Our Social Media Team
Introduction
to Nexzenpro
Social Media
Initiative
2012 (c) Copyrights NexZenPro
4. OBJECTIVE
Implementing Social Media
monitoring to analyze and
interpret how your brand is
perceived and the language used to
describe your products and
offerings
SCOPE
2012 (c) Copyrights NexZenPro
5. EVERYONE’S HERE
PEOPLE (Readers) LinkedIn has over
•70% of social media users in India 100 MILLION users and
accessed a social networking site adds about 1 MILLION new
every day (Nielson) users to its service every
•37% of heavy social media users in week
India fall in the age group of 21-30 Twitter has
years (alootechie.coM) more than 145 MILLION
Sample Of users and adds about 6
Research MILLION new users a month
Findings COMPETITORS
•Competitors are leveraging the
Facebook
power of social media in every currently has over 500
What Can possible way MILLION active users
We Do? •40% of organisations in India spend around the globe
more than 10% of their marketing
and communication budget on digital
YouTube has 2
media BILLION views per day, and
How Will
We Do ? 24 hours of video is
uploaded every minute
2012 (c) Copyrights NexZenPro
6. Why Make My Trip Needs ORM
Make My Trip.com has multiple online assets on multiple platforms
• Facebook:
-MMT Deals
-MMT Careers
-Offisial Atyachar
Sample Of • Twitter
Research - @makemytripdeals
Findings
- @makemytripcare
• Blog
How Will • LinkedIn
We Do ? • YouTube
• Flickr
What Can
We Do?
2012 (c) Copyrights NexZenPro
7. Why Make My Trip Needs ORM
• With so many platforms catering to so many fans can become difficult
• It is easy to miss the sparks that could fan into a fire
Sample Of • It is recommended that you have a finger on the pulse of the
Research conversations being had about and around the brand properties
Findings
• ORM can help nip possible PR disasters in the bud and steer the
How Will
conversation in a more favorable direction
We Do ?
What Can
We Do?
2012 (c) Copyrights NexZenPro
8. What’s The Danger Here?
• Till a few years back, customers had nowhere to vent or make their
opinions public
• Now, they are empowered with social media and anonymity
• They are tech-savvy and tell their friends and acquaintances about their
Sample Of experiences
Research
Findings
How Will
We Do ?
What one person … is read by many
writes people!
What Can
We Do?
2012 (c) Copyrights NexZenPro
9. Samples Of Data Captured - MakeMyTrip
Objective
& Scope
Why
ORM?
Sample Of
Research
Findings
The number of
negative
How Will comments went
We Do ? up significantly
on March 28
What Can
We Do?
2012 (c) Copyrights NexZenPro
10. Samples Of Data Captured - MakeMyTrip
Objective
& Scope
Close to 49% of customers
are happy with MMT
Why
ORM?
Sample Of
Research
Findings
How Will
We Do ?
17% of customers are
women
What Can
We Do?
2012 (c) Copyrights NexZenPro
11. Samples Of Data Captured - MakeMyTrip
Objective
& Scope
Why Majority of the
ORM?
conversations take
place on Twitter
Sample Of
Research
Findings
How Will
We Do ?
A snapshot of the
most frequently
occurring
keywords for MMT
What Can
We Do?
2012 (c) Copyrights NexZenPro
12. Samples Of Data Captured - MakeMyTrip
Objective
& Scope
Why
ORM?
Sample Of
Research
Findings
How Will
We Do ?
What Can
We Do?
Classification of keywords based on the sentiment of the conversation
2012 (c) Copyrights NexZenPro
13. MakeMyTrip – Twitter Conversations
Objective
& Scope
Why
ORM?
Sample Of
Research
Findings
How Will
We Do ?
What Can
We Do?
2012 (c) Copyrights NexZenPro
14. MakeMyTrip – Facebook Conversations
Objective
& Scope
Why
ORM?
Sample Of
Research
Findings
How Will
We Do ?
What Can
We Do?
2012 (c) Copyrights NexZenPro
15. MakeMyTrip – News Sites
Objective
& Scope
Why
ORM?
Sample Of
Research
Findings
How Will
We Do ?
What Can
We Do?
2012 (c) Copyrights NexZenPro
16. MakeMyTrip – Facebook Influencer Identification
Objective
& Scope
Why
ORM?
Sample Of
Research
Findings
How Will
We Do ?
Some of the most vocal people on Facebook about Make
My Trip.com
What Can
We Do?
2012 (c) Copyrights NexZenPro
18. WHAT CAN WE DO*
Objective
& Scope
• Monitoring Blogs/News Sites/Consumer Complaint Forums
• 1st Level damage Control on Blogs/ News Sites
• Monitoring Forums
• 1st Level damage Control in Forums
• Article Posting and Comment Management
What Can
We Do? • Social Media Releases for major events
* Not limited to this list; Will depend on client’s requirement
2012 (c) Copyrights NexZenPro
19. Where Nexzenpro Adds Value?
Objective
& Scope
What Can
We Do?
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20. To understand how consumers feel about the
brand/ products and its positioning among the competitors
Objective
& Scope
Getting insights into the sentiments of Consumers
Proactively engaging with such conversations.
Kind of data which will be Comparing the Demographics interest among the
collected: Competition Brands
• Mentions in the articles.
What Can
• Number of Comments related to
We Do?
the keywords.
• Number of unique profiles
engaging in the discussion.
• If possible, finding the gender/sex
of the profile.
2012 (c) Copyrights NexZenPro
21. To track the buzz around Offline/Online Campaigns.
Objective
& Scope
Tracking the conversation surrounding the Offline/Online
campaign.
Tracking the
popular posts
and finding its
social presence
on Twitter,
Facebook, Digg
What Can and other
We Do?
Networking sites.
2012 (c) Copyrights NexZenPro
22. To leverage Word of Mouth to proactively increase the
credibility of the brand.
Objective
& Scope
Using the Online
Insights to design
relevant polls and
connecting with online
audience.
What Can
We Do?
2012 (c) Copyrights NexZenPro
23. Alerts System for capturing any specific events or trends
that are influencing consumers
Objective
& Scope
Finding viral content is difficult due to its random presence in the internet.
• (Any content from anywhere can go viral, therefore the best would be to keep a close track
over mediums like YouTube's new videos, upcoming articles in Digg, Reddit, Twitter etc )
• Further, we need to find active communities who are active in promoting videos and
content. (Highly Resource Intensive and depends upon the community)
Strategy:
Do contextual search with
relevance to the brand then
track steep rise in the data
trend and notify
What Can immediately.
We Do?
Most videos can go viral within
24hrs, therefore every minute is
of utmost importance.
Detecting Rise
2012 (c) Copyrights NexZenPro
24. To identify specific issues that are being discussed
around the product/brand
Objective
& Scope
Strategy:
Finding Brand associated
keywords and identifying
the popular issues being
discussed online.
What Can
We Do?
2012 (c) Copyrights NexZenPro
25. To Measure the performance of your social profiles
(Twitter/Facebook)
Objective
& Scope
Trend Analysis
on the Post and
Likes/Comments
What Can
We Do?
Identifying your TOP fans on Tracking User activity on the
Twitter and Facebook based on Facebook Page
Engagement
26. Benefits of using Nexzenpro
Objective
& Scope
What Can
We Do?
2012 (c) Copyrights NexZenPro
27. Information Dissemination Through SMRs
Objective
& Scope
• Creating Social Media Releases about brands
• Adding links (community, fan page), videos & photos for greater
engagement
• Publishing the SMR on key news sites & online directories
– These sites are very high on SEO
Bestezine.com
What Can
Indiaprwire.com
We Do? PRUrgent.com
PR.com
Pressexposure.com
Livepr.com
Epicpr.com
2012 (c) Copyrights NexZenPro
29. High Level Social Framework
Objective
& Scope
What Can
We Do?
How Will
We Do?
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30. Defined Deliverables
Objective
& Scope
Targeted Achievements Reporting Possibilities
•100% increase in Brand Buzz in 6 •Daily Leads for processing
months. •Daily Progress Report
•50% Reduction in Brand •Weekly Performance Report
Negativity on the Social Web •Daily Automated Mailer to the
•80% Management of Online concerned person about previous
day’s performance
Complaints
•Monthly Competition Report for
•Setting up great footprint in the Social Channel Use
market as the latest Technology •Monthly Industry Report on
Adopter Market Buzz
What Can
We Do? •Set the stage for next generation •Quarterly Strategic Report
technology Use •Indian Social Media Overview
Report
How Will
We Do?
2012 (c) Copyrights NexZenPro
31. Start Using Nexzenpro Today
For Details, Contact -
Samir Anand
M: +91-9810170858
Mail : samir@nexzenpro.com
Skype : samilpi
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2012 (c) Copyrights NexZenPro