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Blogging for Business

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Thinktank Social
Thinktank Social

A slideshare presentaion about Blogging by Sam Mutimer of Thinktank Media. Why Blog? What is a Blog? How to Blog? Best blogging platforms.

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Blogging  for  business Sam  Mutimer thinktank  media social  media  |  digital  |  website  design  
What  is  a  Blog? -­  An  online  journal,  your  business  personality -­  A  website -­  Home  base  -­  connects  the  social  networking  sites  and  your  website   together. -­  A  place  to  create  quality  content  that  your  target  market  will  enjoy   and  hopefully  share -­  A  place  to  engage  and  build  up  trust -­  A  place  to  share  and  connect -­  Niches  works  best thinktank  media social  media  |  digital  |  website  design  
What  are  the  benefits? -­  Powerful  marketing  tool  to  attract  leads  and  new  customers. -­  Increase  visibility  in  your  marketplace. -­  Put  a  personality  to  your  business/organisation -­  Great  for  the  search  engines,  fresh  content-­key  words/search  terms -­  Direct  Communications. -­  Brand  Building. -­  Gain  an  insight  into  your  customers -­  Relationship  Building thinktank  media social  media  |  digital  |  website  design  
Benefits -­  Reduce  calls  and  emails -­  Competitive  differentiation. -­  Exploit  the  niches. -­  Position  you  as  an  expert. -­  Reputation  management. -­  Low  cost. thinktank  media social  media  |  digital  |  website  design  
Delegates  blogging  and  tweeting  at  the  back  of  the  room   during  the  AWG-­LCA  informal  plenary  on  Saturday  morning.
How  to  blog -­  Tell  stories -­  Give  away  your  knowledge  (yet  not  all  of  it)  ;;-­) -­  Lists  and  ““how  to’’s””  are  great  grabbers -­  Debate  a  popular  member  of  your  community,  or  take  the  opposing   -­  point  of  view  on  a  current  topic. thinktank  media social  media  |  digital  |  website  design  
Interview  people  in  your  industry/clients
Write  great  headlines -­  Follow  through  on  the  promise  of  your  headline -­  Tell  your  audience  what’’s  in  it  for  them -­  Link  with  other  blogs  to  share  your  view -­  Include  quality  images -­  Leave  last  sentence  with  an  opening  question -­  Add  video  when  necessary thinktank  media social  media  |  digital  |  website  design  
Blog  Design -­  Clean,  simple,  professional,  sticks  in  the  readers  mind  ––  catchy! -­  Easy  to  navigate -­  Informs  the  viewer  the  purpose  of  the  blog  -­  tagline -­  Don’’t  install  every  plugin  under  the  sun!!! -­  Make  it  easy  for  your  readers  to  subscribe -­  Feedburner thinktank  media social  media  |  digital  |  website  design  
Make  it  Easy  to  read,  use  good  fonts
Identify  Goals  -­  Step  1 -­  What  is  the  purpose  of  your  blog? -­  What  will  it  focus  on? -­  How  many  posts  will  you  commit  to  a  week? -­  Who  do  you  want  to  attract? -­  Do  you  want  to  build  a  list? -­  Do  you  want  advertising  space  on  your  blog? -­  Will  you  softly  sell  your  products  from  this  space? -­  Will  it  be  used  as  lead  generation? thinktank  media social  media  |  digital  |  website  design  
Build   posts   based   on   listening   -­   what   is   Listen  -­  Step  2 trending/what  is  community  talking  about? thinktank  media social  media  |  digital  |  website  design  
What  is  the  #1  reason  people  buy? TRUST Build  this  on  your  blog  by  comments/linking/conversation/value  add thinktank  media social  media  |  digital  |  website  design  
Prepare  ––  Step  3 -­  Forums/Twitter/Facebook  pages -­  Notice  what  is  getting  attention thinktank  media social  media  |  digital  |  website  design  
Know  your  audience  -­  key  to  what  you  prepare. thinktank  media social  media  |  digital  |  website  design  
Search  the  trends -­   Bullet   point   a   list   to   search   and   begin   by   researching   if   any   top   bloggers  are  talking  about  this. -­  Great  places  to  search  ––  technorati,  del.icio.us,  Google  Blogsearch,   social  mention. thinktank  media social  media  |  digital  |  website  design  
Content -­  Always  write  with  your  readers  in  mind -­  Listen  and  then  deliver -­  Niche  your  content -­  Educate  -­    Entertain  -­  Engage thinktank  media social  media  |  digital  |  website  design  
Remember  to  use  video  at  times  to  entertain  and   T thinktank  media highlight  your  personality.   o  give  a  richer  experience. social  media  |  digital  |  website  design  
Build  a  community  -­  Step  4 bloggers/blogs   where   target   market   hang   out   ––   see   http://www. socialmediaexaminer.com/ -­  Be  transparent,  authentic,  REAL! -­  Be  niched -­  Have  an  opt  in  on  your  blog   thinktank  media social  media  |  digital  |  website  design  
Contribute  ––  Quality  information thinktank  media social  media  |  digital  |  website  design  
Y blog  bio our   -­  Firstly  consider  why  you  are  blogging  -­  what  are  your  goals? -­  What  will  your  readers  expect  to  gain  from  this  blog? -­  Who  are  you? -­  Be  unique  and  catchy/different -­  Be  yourself -­  How  can  they  get  the  best  from  you? thinktank  media social  media  |  digital  |  website  design  
Compose  your  first  blog  post -­  Refresh  yourself  and  look  back  at  your  goals -­  What  will  your  target  market  want  to  read?  How  do  you  know  this?   -­  Research  via  forums/popular  blogs. -­  Incorporate  video -­  Catchy  heading   -­  End  with  an  open  question   thinktank  media social  media  |  digital  |  website  design  
Calls  to  action -­  Subscribe  to  the  blog -­  Connect  on  your  social  networks -­  Sign  up  for  an  event/webinar -­  Ask  for  feedback -­  Posting  comments -­  Download  an  ebook/content/report -­  Polls -­  Competition -­  Link  to  website  and  ask  question  about  this thinktank  media social  media  |  digital  |  website  design  
Ask  for  them  to  share  this  twitter/ facebook  etc  ““sharethis””  plugin thinktank  media social  media  |  digital  |  website  design  
Participation -­  On  your  blog -­  On  other  peoples  -­  related  to  your  industry/audience -­  Connecting  with  other  bloggers  -­  Makes  you  more  visible  and  known -­  On  social  networks  -­  where  your  target  market  hang  out thinktank  media social  media  |  digital  |  website  design  
Gravatar post  your  picture  will  come  up   -­  More  recognised Your  BLOG. -­  http://en.gravatar.com/ thinktank  media social  media  |  digital  |  website  design  
Blogging  platforms -­  Wordpress  -­  www.wordpress.com -­  Blogger  -­  www.blogger.com -­  Smaller  blogging  sites  (great  for  quick  posts) -­  Larger  than  a  status  update,  shorter  than  a  blog  post  ––  check  these   two  out! -­  Posterous  -­  www.posterous.com   -­    Tumblr  -­  www.tumblr.com thinktank  media social  media  |  digital  |  website  design  
Wordpress  is  one  of  the  biggest  blogging  platform  at  the  moment. thinktank  media social  media  |  digital  |  website  design  
Some  outstanding  blogs -­  Darren  Rowse:   -­  http://www.problogger.net/ -­  Gary  Vaynerchuk  :  http://garyvaynerchuk.com/ -­  Mari  Smith -­  http://www.marismith.com/ -­  Social  Media  Examiner -­          http://www.socialmediaexaminer.com/ thinktank  media social  media  |  digital  |  website  design  
Connect  with  us!   www.thinktankmedia.com.au/blog thinktank  media social  media  |  digital  |  website  design  
Thanks  a  million  for  attending!   -­  Sam  Mutimer-­  Senior  Social  Media  Strategist -­  Thinktank  Media -­  Twitter:  @sammutimer -­  Facebook:  www.facebook.com/thinktankmedia.au -­  Mail:  info@thinktankmedia.com.au -­  Tel:  Thinktank  Media  on  1300  660  651   -­  Google  me  ––  Sam  Mutimer thinktank  media social  media  |  digital  |  website  design  

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Blogging for Business

  • 1. Blogging  for  business Sam  Mutimer thinktank  media social  media  |  digital  |  website  design  
  • 2. What  is  a  Blog? -­  An  online  journal,  your  business  personality -­  A  website -­  Home  base  -­  connects  the  social  networking  sites  and  your  website   together. -­  A  place  to  create  quality  content  that  your  target  market  will  enjoy   and  hopefully  share -­  A  place  to  engage  and  build  up  trust -­  A  place  to  share  and  connect -­  Niches  works  best thinktank  media social  media  |  digital  |  website  design  
  • 3. What  are  the  benefits? -­  Powerful  marketing  tool  to  attract  leads  and  new  customers. -­  Increase  visibility  in  your  marketplace. -­  Put  a  personality  to  your  business/organisation -­  Great  for  the  search  engines,  fresh  content-­key  words/search  terms -­  Direct  Communications. -­  Brand  Building. -­  Gain  an  insight  into  your  customers -­  Relationship  Building thinktank  media social  media  |  digital  |  website  design  
  • 4. Benefits -­  Reduce  calls  and  emails -­  Competitive  differentiation. -­  Exploit  the  niches. -­  Position  you  as  an  expert. -­  Reputation  management. -­  Low  cost. thinktank  media social  media  |  digital  |  website  design  
  • 5. Delegates  blogging  and  tweeting  at  the  back  of  the  room   during  the  AWG-­LCA  informal  plenary  on  Saturday  morning.
  • 6. How  to  blog -­  Tell  stories -­  Give  away  your  knowledge  (yet  not  all  of  it)  ;;-­) -­  Lists  and  ““how  to’’s””  are  great  grabbers -­  Debate  a  popular  member  of  your  community,  or  take  the  opposing   -­  point  of  view  on  a  current  topic. thinktank  media social  media  |  digital  |  website  design  
  • 7. Interview  people  in  your  industry/clients
  • 8. Write  great  headlines -­  Follow  through  on  the  promise  of  your  headline -­  Tell  your  audience  what’’s  in  it  for  them -­  Link  with  other  blogs  to  share  your  view -­  Include  quality  images -­  Leave  last  sentence  with  an  opening  question -­  Add  video  when  necessary thinktank  media social  media  |  digital  |  website  design  
  • 9. Blog  Design -­  Clean,  simple,  professional,  sticks  in  the  readers  mind  ––  catchy! -­  Easy  to  navigate -­  Informs  the  viewer  the  purpose  of  the  blog  -­  tagline -­  Don’’t  install  every  plugin  under  the  sun!!! -­  Make  it  easy  for  your  readers  to  subscribe -­  Feedburner thinktank  media social  media  |  digital  |  website  design  
  • 10. Make  it  Easy  to  read,  use  good  fonts
  • 11. Identify  Goals  -­  Step  1 -­  What  is  the  purpose  of  your  blog? -­  What  will  it  focus  on? -­  How  many  posts  will  you  commit  to  a  week? -­  Who  do  you  want  to  attract? -­  Do  you  want  to  build  a  list? -­  Do  you  want  advertising  space  on  your  blog? -­  Will  you  softly  sell  your  products  from  this  space? -­  Will  it  be  used  as  lead  generation? thinktank  media social  media  |  digital  |  website  design  
  • 12. Build   posts   based   on   listening   -­   what   is   Listen  -­  Step  2 trending/what  is  community  talking  about? thinktank  media social  media  |  digital  |  website  design  
  • 13. What  is  the  #1  reason  people  buy? TRUST Build  this  on  your  blog  by  comments/linking/conversation/value  add thinktank  media social  media  |  digital  |  website  design  
  • 14. Prepare  ––  Step  3 -­  Forums/Twitter/Facebook  pages -­  Notice  what  is  getting  attention thinktank  media social  media  |  digital  |  website  design  
  • 15. Know  your  audience  -­  key  to  what  you  prepare. thinktank  media social  media  |  digital  |  website  design  
  • 16. Search  the  trends -­   Bullet   point   a   list   to   search   and   begin   by   researching   if   any   top   bloggers  are  talking  about  this. -­  Great  places  to  search  ––  technorati,  del.icio.us,  Google  Blogsearch,   social  mention. thinktank  media social  media  |  digital  |  website  design  
  • 17. Content -­  Always  write  with  your  readers  in  mind -­  Listen  and  then  deliver -­  Niche  your  content -­  Educate  -­    Entertain  -­  Engage thinktank  media social  media  |  digital  |  website  design  
  • 18. Remember  to  use  video  at  times  to  entertain  and   T thinktank  media highlight  your  personality.   o  give  a  richer  experience. social  media  |  digital  |  website  design  
  • 19. Build  a  community  -­  Step  4 bloggers/blogs   where   target   market   hang   out   ––   see   http://www. socialmediaexaminer.com/ -­  Be  transparent,  authentic,  REAL! -­  Be  niched -­  Have  an  opt  in  on  your  blog   thinktank  media social  media  |  digital  |  website  design  
  • 20. Contribute  ––  Quality  information thinktank  media social  media  |  digital  |  website  design  
  • 21. Y blog  bio our   -­  Firstly  consider  why  you  are  blogging  -­  what  are  your  goals? -­  What  will  your  readers  expect  to  gain  from  this  blog? -­  Who  are  you? -­  Be  unique  and  catchy/different -­  Be  yourself -­  How  can  they  get  the  best  from  you? thinktank  media social  media  |  digital  |  website  design  
  • 22. Compose  your  first  blog  post -­  Refresh  yourself  and  look  back  at  your  goals -­  What  will  your  target  market  want  to  read?  How  do  you  know  this?   -­  Research  via  forums/popular  blogs. -­  Incorporate  video -­  Catchy  heading   -­  End  with  an  open  question   thinktank  media social  media  |  digital  |  website  design  
  • 23. Calls  to  action -­  Subscribe  to  the  blog -­  Connect  on  your  social  networks -­  Sign  up  for  an  event/webinar -­  Ask  for  feedback -­  Posting  comments -­  Download  an  ebook/content/report -­  Polls -­  Competition -­  Link  to  website  and  ask  question  about  this thinktank  media social  media  |  digital  |  website  design  
  • 24. Ask  for  them  to  share  this  twitter/ facebook  etc  ““sharethis””  plugin thinktank  media social  media  |  digital  |  website  design  
  • 25. Participation -­  On  your  blog -­  On  other  peoples  -­  related  to  your  industry/audience -­  Connecting  with  other  bloggers  -­  Makes  you  more  visible  and  known -­  On  social  networks  -­  where  your  target  market  hang  out thinktank  media social  media  |  digital  |  website  design  
  • 26. Gravatar post  your  picture  will  come  up   -­  More  recognised Your  BLOG. -­  http://en.gravatar.com/ thinktank  media social  media  |  digital  |  website  design  
  • 27. Blogging  platforms -­  Wordpress  -­  www.wordpress.com -­  Blogger  -­  www.blogger.com -­  Smaller  blogging  sites  (great  for  quick  posts) -­  Larger  than  a  status  update,  shorter  than  a  blog  post  ––  check  these   two  out! -­  Posterous  -­  www.posterous.com   -­    Tumblr  -­  www.tumblr.com thinktank  media social  media  |  digital  |  website  design  
  • 28. Wordpress  is  one  of  the  biggest  blogging  platform  at  the  moment. thinktank  media social  media  |  digital  |  website  design  
  • 29. Some  outstanding  blogs -­  Darren  Rowse:   -­  http://www.problogger.net/ -­  Gary  Vaynerchuk  :  http://garyvaynerchuk.com/ -­  Mari  Smith -­  http://www.marismith.com/ -­  Social  Media  Examiner -­          http://www.socialmediaexaminer.com/ thinktank  media social  media  |  digital  |  website  design  
  • 30. Connect  with  us!   www.thinktankmedia.com.au/blog thinktank  media social  media  |  digital  |  website  design  
  • 31. Thanks  a  million  for  attending!   -­  Sam  Mutimer-­  Senior  Social  Media  Strategist -­  Thinktank  Media -­  Twitter:  @sammutimer -­  Facebook:  www.facebook.com/thinktankmedia.au -­  Mail:  info@thinktankmedia.com.au -­  Tel:  Thinktank  Media  on  1300  660  651   -­  Google  me  ––  Sam  Mutimer thinktank  media social  media  |  digital  |  website  design