1. Social Media For The Savvy Business Owner
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2. an average day @ thinktank media
- reporting, metrics & analysis.
whats trending & where.
getting involved, interacting.
developing new platforms & technology.
strategy & campaign development.
art & creative campaign design.
twittering & facebooking religously
research & client competitor analysis
crisis management
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3. what we’ll be covering off...
Creative ideas for a solid social media campaign and basic strategy
Your facebook page and twitter account fully set
How to attract people to your social sites eventually leading to warm
leads/sales and a powerful community by your side.
How to operate popular social sites for brand/product/service
ctivities.
a
Monitoring and managing accounts –– time saving and productivity
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4. What is social media today, to us!
brand awareness & exposure
reduces total spend
highly trackable
great for customer service & interaction
listening & implementing / reacting
give your brand a voice
highly trackable
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5. how does it work
word of mouth
connections
relationships
sharing
authenticity
shows your brand cares
TRUST thinktank media
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6. “we dont care about your brand or
advertising, we care about what our
mates think!”
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7. social media etiquete...
Build relationship first, sell second
Thank people that mention you
Share great content - doesn’t always have to be yours
Be open,honest and yourself or stick to brand style guide
Don’t spam or constantly broadcast one way
Engage and interact - two way conversations
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8. Stats - Social Media Australia
- In Australia, one in two Australians use social networking
sites, such as Facebook or Twitter
- 8% of the time Australians spend on the internet is on social
networking sites and each session on these sites range between
20 - 30 minutes in length
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9. - In May 2009 there were 5 million Australians on Facebook it
has 38% reach of Australians online
- Social networking/blog sites reach 72% of active users in Australia
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10. At a recent marketing seminar it
was identified that only 18% of
all organisations have a social
media strategy.
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11. 44% of Social Sharing on the eb
W
Is Driven by Facebook
With the surge of social networking over the past year, we have
including Google, are paying close attention to this trend.
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12. More interesting stats
In addition, some other interesting stats from Gigya
while Google was close behind with 30% and Yahoo at 25%.
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13. Share of Social Sharing on the web
This pie Chart, courtesy of TechCrunch, shows the
breakdown of social sharing on 4 major sites
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14. Facebook, A leading
online contender
- Online engagement and fan loyalty.
- A recent Nielsen report showed people spend 7 hours a month on
Facebook, but only 2 hours a month on Google, Yahoo, AOL, and
MSN. That’’s a huge opportunity.
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15. Saying no to a facebook business page in
2010 is like saying no to a full page spread
in the ellow Pages in the 1990’’s
Y
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16. Gaging the effectiveness
of facebook
- To gauge the effectiveness of Facebook fan pages, the study used
one company’’s page to measure the effect on customer behavior.
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17. chain.
store evaluations and information on shopping behavior.
- Then launched the fanpage invited the mailing list to the page.
- Over 3 months, ““updated its page several times a week with pictures
of goodies, news about contests and promotions, links to favorable
reviews, and introductions to DG employees.””
Hardvard Business Review
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18. Findings
- Store visits per month increased after people became fans.
- The new fans generated more positive word of mouth than
nonfans.
- They went to DG 20% more often than nonfans.
- Fans gave the store the highest share of their overall dining-out
dollars.
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19. - They were the most likely to recommend DG to friends and had
the highest average Net Promoter Score-75, compared with 53 for
Facebook.
customers.
- Fans were the most likely to say they chose DG over other
establishments whenever possible.
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20. Create and develop a fanbase
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21. Facebook was australia’’s best visited
social media website of 2009
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22. How to Set Up A Facebook
Business Page
- This way you will create a page without connecting it to your facebook
- Go to www.facebook.com
- Go to the bottom and look for ““Advertising”” in the footer –– click that
link
- Click ““Pages”” up towards the top of the screen
- Click the green ““Create a Page”” button
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23. - Enter a valid email address, and then validate
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24. Now go get a URL
- A vanity URL is a great way to divert people to your page. When
remember and looks ugly.
facebook.com/thinktankmedia.au
- Choose wisely as this can’’t be changed once selected.
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25. SEO Strategy for facebook
- Facebook makes all of the content shared on Facebook Pages
indexable by search engines, so use the tools Facebook provides
to your full advantage.
- Facebook’’s ““viral channels””, the News Feed, invitations, and
messages - play a central role in the spread of content through
Facebook, employing important SEO tactics within your Facebook
Page can help your Page reach more and more Facebook fans.
- Choosing the right name for your Facebook Page is vital.
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26. - Use your business’’s real name as the name of your page.
www.facebook.com/username. Need 25 fans
- Once you pick a Facebook username/URL for your Page,
it cannot be changed - ever.
- Use the ““About”” text box to place keyword-dense prose near the
top of your Page
- Use the ““Info”” tab to include more important keywords, text, and
high priority links on your Page
- Create ““Static FBML”” boxes and tabs to place lengthy content and
more static links on your Page
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27. Page’’s stream
- Add photos with captions, events with descriptions, and a discussion
forum - keyword-dense descriptions.
- Get more inbound links to your Facebook Page from the web by
posting links to your Page on all your websites
insidefacebook.com
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28. why facebook for events...
If you’re interested in an event then generally your mates
Can go viral very quickly - news feed
Faces - see if you know anyone going
Can print off and export an attending sheet
Take payment for events
Connect with all attending in 1 update
Gain an idea of how many people are coming
Have a community to spring board off for next event
Search for events
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29. Setting up an event on Facebook
Leave all the default settings the way they are
Catchy title, subtitle and photo.
Generate buzz by periodically commenting on your own event wall.
Comment on any added photos/videos/links. Each of these activities goes
into your mini feed and your friends’ news feeds
Add photos of event
Video - make a short video explaining what your event is about and upload it
to the invite.
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30. Setting up an event on Facebook
Write a Personal Message
Send Out Invites
Spread the Word
Click the “Share” button and “Post to your Profile” and your invite will go on
your wall for all to see.
Or use the “Share” button to send an invite to specific friends or lists.
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31. event on facebook goes viral kates birthday
Kate’s Party gatecrashed by 60,000 Facebook users
Small gathering of friends in an apartment event
Not closed, so anyone could invite new attendees - pivacy settings unchecked
Created Saturday garnered 5000 attendees in 10 minutes, growing to 60,000
overnight. By the time the group was shut down by Facebook there were a
further 180,000 people who had been invited but not yet confirmed
Over 500 related Facebook groups sprung up around the party
There’s a website http://www.katesparty.com
Twitter feed
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32. Free applications for facebook
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33. Twitter Setup
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34. Twitter - The How to
- Set up an account - www.twitter.com
- Bio, How to write a catchy bio
- Picture
- Personality, Be yourself or follow your company style guide
- Branding
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35. Tweets per day rising every year
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36. 3 ways to Communicate on witter
T
- Tweet, sharing an update with your followers
- @, messaging a person/replying - everyone can see this if they
choose to. @sammutimer
- RT, Retweet –– sharing another persons tweet with your follow base.
Can go viral.
to their tweet mail and email inbox
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37. Branding
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39. A visual guide to tedia
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40. Social Oomph
- Productivity
- Scheduled tweets
- Autofollow
- Track keywords
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41. Target Messaging on facebook Male
24 - 32
Melbourne
Victoria
Female
45 - 60
Sydney
NSW
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42. Facebook Privacy
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43. How T Delete An Account
o
account
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44. There are multiple ways to search
for people on the social web
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45. Search tools
- Twellow, register yourself there too! /www.twellow.com
- Twitter search, www.search.twitter.com
- Write down a list of people/businesses/industry/experts you want
to follow
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46. URL shortener and tracking of clicks on links
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47. Social Mention is a social media search and analysis platform that
aggregates user generated content from across the universe into a
single stream of information. thinktank media
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48. Finding people on twitter
- Have tweeted about your product/service or company
- Have tweeted about your industry or cause
- Have tweeted about a problem your products/services can solve
- Are regional to you
- Have mentioned your interest in their bio
- Your workshop leader @sammutimer and @thinktankmedia
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49. - Your competition
- Generally I would recommend not following friends and family on
your work account, create a second account for your personal life
making it easy to ““stay on message”” with twitter
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50. Case Studies
- Caroline Service Appartements
- Kogi BBQ
- Wiggly Wiggels
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51. Small business case study
- Caroline Serviced Apartments, 3 months
- Sales from twitter 5
- Sales from facebook 3
- Exposure
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52. Sells korean taco’’s
They tweet where there truck is going to be next
Ran a crowdsurf competition
Personality + Great product = Impressive fanbase
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53. Local company / garden equipment
Made contact come alive by social media
Share quality information
Social Media has brought credability and awareness of the brand
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54. Social media for the intermediate, 27th of October
@ The Honeybar, 10 am to 2 pm
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55. Connect with us!
www.thinktankmedia.com.au/blog
info@thinktankmedia.com.au
facebook.com/thinktankmedia.au
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