We often give advice on this blog regarding what you can do to make your print efforts more successful.

1. The Mistakes You Shouldn’t Make When
Hiring a Custom Printing Company

2. We often give advice on this blog regarding what you
can do to make your print efforts more successful. But
when it choosing the right printing company to handle
those print projects, sometimes knowing what not to do
can be just as helpful. Here are the three biggest
mistakes businesses make when screening custom
printing companies:

3. Only Looking at Companies One Project at a Time
Say you’re looking at having a few hundred business
cards made up for your business. If that’s the case, then
a purely digital printing company might be able to offer
you the best deal. But what about when you want to
have some high-quality calendars printed to give to
clients? Consumers actually tend to keep promotional
calendars for all 12 months of the year, and 84% of
Americans remember a company’s name if they receive
a promotional gift with that company’s logo.

4. And what if you want to spice up your marketing with a
custom vehicle wrap? In one poll, 48% thought car
wraps were the most unique advertising method
available. For those kinds of things, you’ll need to be
looking at fully custom printing companies. In the long
run, it’s worth focusing on these custom printing
companies because you’ll have more options — and
probably more flexibility on pricing, too.

5. Reducing Custom Printing Companies to Their
Equipment
We’ve often pointed out the respective pros and cons of
digital and offset printing, but it’s a mistake to get so
wrapped up in these techniques that you forget about the
people implementing them. The best custom printing
companies have experienced and highly trained
technicians operating their presses, whether those are
traditional lithographic presses or brand new digital
ones. And in the end, the quality you’ll get from various
custom printing companies will depend on the
comparative skill of those people, not just the
equipment they’re operating.

6. Sacrificing Customer Service for a Lower Cost
No matter the size of the business you’re running,
you’re probably looking to minimize costs wherever
possible. But when it comes to hiring custom printing
companies, the worst thing you can do is choose one
that is able to offer bargain-basement prices because it’s
slashed customer service and support offerings. If
you’re dealing with projects that have an impact on how
your business is ultimately perceived by the public (as
most print projects do), then you want to make sure
you’ll get the help you need to make them turn out
perfect.

7. Apple Visual Graphics – a print company in NYC has
over 15 years of experience in providing quality
printing services. Founded in 1995, it has grown to
become the leading digital printing offering highly
specialized offset, wide format & digital printing &
production services in New York. If you are looking for
commercial printing companies, Apple Visual Graphics
is a right place for you.