Impact Media\'s presentation to the Post Graduate students at Southampton University on \'How to Get a Job in Online Marketing\'

1. How to Get a Job in Online Marketing 14th Feb 2011 Mike Essex

2. Agenda What Employers Want Killer CV Boosters How to Get Head Hunted How to Go Out and Get It! Set Targets Summary

3. What Employers Want

4. Example Job Advert “The ideal candidate will be proactive with great enthusiasm and a motivation.” “The candidate will be intuitive and creative within the Internet marketing field and possess strong organisation skills. “You should be confident and out-going with the ability to communicate effectively with clients to meet their needs.

5. Industry Expert’s View “If I had to sum up the people I employ and why - it's passion, a passion to win and to understand...” “The best building blocks to show that passion is practice, start a small project, something that isn't a great money making project, it could be about keeping chickens or cooking or football, but it has to be something you are passionate about.” “When it comes to interviews you can show your marketing blog and your successes or failures on the subject blog. Never be a afraid of failure, without failure we don't learn how to succeed.” Dave Naylor – Director of Search Marketing (Bronco)

6. Play to Your Strengths

7. Killer CV Boosters Get extra (free) work experience Highlight your strongest grades from University Key essays / exams Hobbies References (even a lecturer) Market yourself online

8. Killer CV Example Source:http://wallblog.co.uk/2011/02/08/will-your-next-cv-be-an-infographic-infographic/

9. Get Head Hunted!

10. Industry Expert’s View

11. Twitter Create a profile Join debates Add companies Add industry experts Retweet and DM Start a trend Use #hashtags Lots of help online

12. Linkedin Create a profile Include a full career history, photo and more Join groups Ask for recommendations Request introductions Connect with recruiters / recruitment agencies Upgrade to pro to contact non connections ($25p/m)

13. Facebook 25% of employers haverejected a candidateafter seeing their profileViadeo Feb 2010 Write carefully Include career details Join groups Talk about work Check adverts Become a fan http://www.facebook.com/impactmedialtd

14. Industry Expert’s View

15. Blogging Start a blog Write about interests Helps employers find you online Extra work experience Lets you test online marketing theories Be positive Add work portfolio

16. Go Out and Get It!

17. Job Boards Make a (visible) profile Create a detailed CV Setup alerts Apply for everything that fits Connect with recruiters on Facebook, Twitter, Linkedin

18. Search Locally Check local websites Pickup the phone Local papers Yellow pages Local directories

19. Recruitment Agencies Find industry agencies Get listed Chase them Remember they make money if they find you a job! They want you to be employed...

20. Be Original Real Life Examples: A Facebook advert asking for a job at Ogilvy Google adverts for when staffsearch for their name A student who posted shoes, trousers and a shirt with a slip saying “the rest of me will be there tomorrow for an interview”. http://jamespoulter.co.uk/2011/01/facebook-job-ad/ http://wallblog.co.uk/2010/05/14/would-be-copywriter-uses-google-adwords-to-get-ad-agency-job/

21. Set Targets

22. Targets and Tracking Spreadsheets are your friend Set daily, weekly, monthly goals Monitor all jobs Followup all contacts Create email alerts Take a long term view Don’t get disheartened

23. In Summary Gather experience Play to your strengths Create profiles online Connect with employers Search online and offline Track and optimise

24. Good Luck! www.ImpactMedia.co.uk Stand 14