samsung apps for bada

for

June 18th 2010

Wonjoon Choi
wonderchoi@samsung.com

MSC / SEC

Copyright © Copyright© 2010 Samsung Co., Ltd. All Co., Ltd. All rights reserved
2010 Samsung Electronics Electronics, rights reserved. 1

Contents
Samsung Apps Service Overview
What is Seller Office?
Service Description
Service Expansion Plan

Copyright © 2010 Samsung Electronics Co., Ltd. All rights reserved. 2

Samsung Apps Service Overview


History of Samsung Apps
Samsung Apps opened Application Store on 14th of Sept. in 2009
– Only available in “UK”, France and Italy, at first
– Based on Windows Mobile and Symbian Platform
– Mobile device not for the application service

BUT,

Experience of “9” Month.
We learned a lot.


Service Overview
Provide total ecosystem for distributing applications from sellers
to end users
– Ecosystem based on open market place model
– Total system including development, contract, display and sales

Seller Samsung Apps End User
Samsung Apps Backend OTA
Individual Developers
System Storefront R/S ($)*
Payment
Bada Developers members R/S ($) (Credit Card,
On-Device
On-Device Phone Billing)
Samsung Mobile Innovator Client
Content Client
members Internet
Management
Application Aggregators Application
System WiFi Payment
Kies (Credit
Seller
(PC Client) Card)
Game Partners Office
Application
Website
Admin Samsung
(Marketing, Kies
Site Internet
CS)
CS & Marketing
Content Partners
Technical bada Developers
Support
Samsung Mobile Innovator
Tech. support for developers (SDK, Q&A, etc)

* in case of Operator partnership business model

Service Overview : On Device Client
Purchase/Download
– Easy purchase with Credit Card / Non-member download(free apps)
– Advanced sort and filter functions: By rating, best selling, price and alphabet
– Personalized service and support : My Page (Downloads/Voucher/Change Card)
Advanced features in Wave
– Widget to be added along with native applications
– Background downloading (Continuous browsing)
– Non-registered member purchase with Phone Billing
– Application recommendation
– Automatic notification to be displayed in main screen, if update is available
Purchase & Update &
Main View Category View Details View Download Re-download


Service Overview : Kies
Purchase/Download
– Various browsing/search functions based on rich UI
– High-capacity application downloading and seamless installing
Personalized service and support
– Wish list and purchase history management
– User guide, FAQ and online customer support
Purchase &
Main page Category View Download


Service Overview : Web
Marketing place for each local application market
– All applications to be displayed by country/device/category/best selling
– Downloading Kies to be induced for purchasing apps
cf. Direct purchase is not available via web

Main page Promotion


I-2. Global Roll-Out Plan
Global Roll out Plan
- Platform/Device Spread

 Establishment of Samsung Apps eco-system with WM/S60 OS in 2009
 Focusing on bada OS (including 2.5G bada phone) in 2010

2009 2010
3Q/4Q 1Q 2Q 3Q
I8910HD
Symbian

Omnia Omnia II
Windows
Mobile Omnia Lite

Open OS S P#2
(2.5G) (3G)
Wave
(3G) A C
bada Samsung OS P#1
(2.5G)

B


Seller Office
- What is Seller Office
- Service Description


What is Seller Office?
Seller Office is a service supporting Appl.-registration and sales
activities to sell Appl. (Game) on Samsung Apps for developers.
Samsung Mobile Innovator bada Developers

• http://innovator.samsungmobile.com
Seller Office
• http://developer.bada.com

• URL: http://seller.samsungapps.com
• Can register and upload apps & monitor
sales status

Samsung Apps Web site Kies
On-Device Client

•End user
•End user • URL: http://www.samsungapps.com
• Promotion/Marketing to end users

Service Description : Site Structure
Providing service for our sellers from July 30, 2009
(http://seller.samsungapps.com)
– Seller Office is a service supporting application registration and sales activities.
– Seller Office consists of total 6 main categories according to their functionalities.
(My Profile, Buyer Support, Applications, Accounting, Statistics, Support)

Profile Mgt.
Communicate Submit apps, Inquire Sales,
Commercial with buyers Testing
Sales Analysis
Downloads
Ask admins
Seller Request
[My Profile] [Buyer Support] [Applications] [Accounting] [Statistics] [Support]


Service Description : Sign up
Sign up process varies depending on types of seller
(Partner/Corporate/Private).
Classification Partner Corporate Seller Private Seller
- Offline process
- Online process
1. Partner Proposal
1. Select a type of seller (Corporate or Private)
(Preparing a provided
Process 2. Enter basic information
document)
3. E-Mail confirmation
2. Screening (Samsung)
4. Membership registration complete
3. Register as a partner
Necessary -Partner Request
- None - None
Documents document
1. Click ‘Request Commercial Seller Status’ button on the
main screen and My Profile menu
Request Commercial 2. Enter Account information
N/A
Seller Status 3. Submit documents
4. Check (Samsung)
5. Membership is Changed into ‘Commercial Seller Status’
Necessary - Bank Account copy - Bank Account copy
N/A
Documents - business license copy - ID Card copy

- Essential Information on the bank account copy
No need to register by
. Bank name
themselves on the web.
Remarks . Account No.(Including IBAN Code in case of Europe sellers)
(Samsung takes care of
. Account Holder
membership for partners)
. Swift code (Exclusive of Korea)
※ Commercial Seller : Sellers who can sell paid applications and have financial information with a bank account to remit normally.

Service Description : Demonstration
How can you register your application
to Samsung Apps "Seller office"


Service Description : Submission
Submission process consists of 6 steps and each steps are
classified to the data properties about the application.

1. Overview 2. Sales Information 3. Select Device
Upload images, descriptions and Enter price information and select Select compatible OS and Devices.
supported languages of the application. sales countries of the application.

6. Complete 5. Review 4. Upload
Application registration is completed. Confirm the entered information. Upload Version, Application File and UID.


Service Description : Marketing
Boost sellers’ profits effectively by providing a variety of
promotional chances
– Banner : Add banner registration function that sellers can make & upload to
request for posting their own application banners on the storefront
(From Mar 19)
– Discount : Sellers can lower their price directly by using ‘Discount’ menu.
(From Mar 19)
– Event : Plan to hold promotional events continuously cooperating
with our branches.
Banner Discount Event

[Samsung Apps Web, Kies, On Device Client] Provide a chance to offer special discounts] Organize promotional events for sellers]
[ [

Service Expansion Plan


Service Expansion Plan (1)
Over 80 global countries’ stores will be available in 2010

Expand targeted service devices which are bada-oriented to build up
our competitiveness - more than 10 millions sales forecast in 2010

CIS
80+ [‘bada’ Device Sales F`cst]
Europe 3 Countries + 20 millions +
24 Countries +
(*)
Germany 10 millions +

America
MEA 6 Countries +
4 Countries + Asia-Pacific
13 Countries +
2010 2011


Samsung Apps will be available globally from 2010
Our collaborative business model means we will have…

150+

Operators!


Revenue share with developers in 2010
Localized applications : global applications

70 : 30



“Show Me the Money”

…with Samsung Apps and bada services


Who’s going to be a

Treasure Hunter
in


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