1. Samsung MENA Coverage per Publication Index
□ Tel-Aviv leads the region with 9.38 clips per publication
-Tel-Aviv, however, ranked second in terms of coverage volume in February
-SETK follows in second place with an index score of 7.42
□ SGE and Tehran also utilized the number of publications in the markets effectively
-SGE placed 3rd and Tehran placed 4th position in regional index
•In total coverage ranking in the region, SGE and Lahore placed 1st and 5th accordingly
-Presents a clearer indicator of success rate by market since it factors in number of publications
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SGE SETK SELV Jeddah Tehran Lahore SEMRC Cairo Tunis Algiers Tel-Aviv
Index 2.57 7.42 1.56 0.77 1.92 1.25 0.13 0.46 0.6 0.47 9.38
Pub. # 253 52 143 52 41 76 45 83 55 101 45
* Index calculating number of clips per market/number of registered publication by market 0 / 22