How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

How To Design An Effective Hybrid Event ff
LESSONS FROM
EVENT CAMP
TWIN CITIES
Photo Courtesy of Noah Wolf Photography
Wednesday, October 27, 2010

What is Event Camp Twin Cities??

Minneapolis, MN
Overview
75
Basel, Switzerland
15
Dallas, TX
10
550

“Event Camp Twin Cities blew me away. For the ﬁrst
time ever, this was ofﬁcially a hybrid event that works.
It was the whole package. I got way more than I
expected. If I had to pay for it - I would have.”

“At 6:00 pm... I realized for the ﬁrst time
I was alone in my ofﬁce.
I looked around and wondered
where the [other] people had gone.”

“The best virtual event experience
I have seen to date”

General Observations About Bad Hybrid Events?

Most Hybrids Are Like Bad Public Access TV
image credit: http://chucksconnections.com

You Are Daring Attendees to “Not” Be Distracted

Most Hybrid & Virtual Events Lack Collaboration

#ectc10 wanted to show people a new way forward

Model Hybrid Experiences After “Live TV” Events1

Live TV Events - Incorporate F2F & Remote Audiences

Hosts Introduce Audience To The Event

Add Context with Sideline Interviews

Keep Audience’s Attention with Half-Time Show

#ectc10 Built Studio To Mimic Live Events Model

Developed Three “Behind the Event” Shows

Our Tech Setup Gave Us Maximum Flexibility

Direct Two Way Connection with PODS in Basel and Dallas

Video Player Had Customizable Video / Slides Setup

Turn Viewers into Active Participants2

Incorporate Input from Remote Locations

Remote & F2F Working Together to Build a Document

Business Games Encouraged Participation

Integrate Remote Presentations Into Event
Photo Courtesy of Ruud Janssen

Integrated Chat, Video, Slides & Program in Single Interface

Over 3400 Tweets sent under #ectc10 Hashtag

Design & Program for Each Audience3

Four Agendas One For Each Audience

Think Sharable Ideas & Content4

Use Blog Content - Interviews, Hot Topics to Draw Attention
Jenise Fryatt
- 15 Pre-Event Blog Posts
- 6 Speaker Interviews
- 8,200 Page Views Before
- 3,850 Week of Event
Samuel J. Smith

Send Fact-Based Highlight Tweets
- Sent 265 Fact Based “highlight” Tweets
- Used Eventcamptc ID
- Used a Separate Stream to “highlight”
- Plus, linked into #ectc10 stream
- 100 Retweets of @eventcamptc
Mitchell Beer

3400 Tweets on #ectc10 hashtag during event
- 3400 Tweets
- Over 250 Contributors
- Incoming and Outgoing Ideas
- 2nd Only to Vikings on Opening Night
Heidi Thorne Emilie Barta

Re-Package Content for Distribution After Event
- Two-Tiered Distribution:
> Summary + Photos + Links
> Full Recap + Photos + VIdeos
- Distribution in 5 Locations
> Engage365
> BizBash Hive
> Event Coup
> Meeting Support Institute
- Over 35,000 Page Views to Date
Mitchell Beer Erica St. AngelChris Uschan

Deﬁne Roles, Build a Team and Prepare5

Remarkable People That Lent A Helping Hand

Let’s Answer Some Questions

More Information6

Contact Event Organizers with Questions
Samuel J. Smith
Managing Director, Interactive Meeting Technology, LLC
http://interactivemeetingtechnology.com
sam@samueljsmith.com
Ray Hansen
AppE Productions
raymondhansen@appevision.com

More Information on Event Camp Twin Cities & Event Camps
Event Camp Twin Cities
http://eventcamptwincities.com
Event Camp East Coast
http://eventcampeastcoast.com
Event Camp Chicago & Event Camp Headquarters
http://www.eventcamp.org

How to Design An Effective Hybrid Event: Lessons Learned From Event Camp Twin Cities

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