Using social media and new online technologies to manage Medical Science Liaison careers How we used Social Media to help launch the MSL WORLD company How Social Media helps to establish a connection between Medical Science Liaison\'s and MSL World.com to build a global community Why the power of social media is one of the sources of Medical Science Liaison World\'s continued success

1. Case Study: How to Successfully Utilize Social Media to Connect a Global Community within Pharma Pharma IQ-Social Media in Pharma conference August 4 th , 2011 By Dr. Samuel Dyer CEO & Founder of MSL WORLD www.mslworld.com @MSLWORLD

3. Who Are We? MSL WORLD is the industry ’s first and only comprehensive career management site 100% dedicated, focused and built to serve the Medical Science Liaison Career The website has numerous features and FREE resources for MSL candidates including articles specific to the MSL role, a blog, a global job board for only MSL roles, Career advice articles, videos, a mobile version, and the first iPhone App for the MSL role, that MSLs can search for global roles http://itunes.apple.com/us/app/msl-world/id441451451?mt=8&ls=1/

4. Using Social Media And New Online Technologies To Manage Medical Science Liaison Careers

5. Building A Company With Social Media

9. How We Used Social Media To Help Launch The Company

14. How Social Media Helps To Establish A Connection Between MSL’s and MSL WORLD To Build A Global Community

17. Why The Power Of Social Media Is One Of The Sources Of Our Continued Success

20. Benchmark for Success: Awareness

21. What’s Next?

22. Social Media Evolution There has been an explosion in the role and those looking to break into the role Research shows an average increase of 76 % of MSL team sizes since 2005 in top 10 pharma companies We will continue to invest in social media to further inter-connect the MSL community globally

23. THANK YOU Social Media Is Now and This Presentation Is Social Media