What really drives the success of a Music Radio station is about the basics, and is based on experiences while building successful music radio stations in Australia, France, UK, Brazil amongst other markets.

1. what really drives
the success of a
music Radio station

2. this is not
another keynote about social media
& digital platforms

3. what really drives
the success of a
music Radio station
is about the basics!

4. Getting the right strategy via research is crucial and
represent 20% of the success of a music radio station
20%

5. Those 20% are vital, that's how
you will find or fine-tune the
right music mix for the right
target within a clear available
niche in the market
20%

6. The implementation of the action
plan coming from research
represent 80% of the success
of a music radio station
80%

7. Implementation is about music, morning, marketing, and social media
Music is the first and most
important part to implement
flawlessly

8. Music Implementation is
divided into 5 categories

9. SELECTOR
SET UP

10. THE DAILY MASSAGE
and fine tuning of your music scheduling
with art and science

11. THE WEEKLY CHOICE
OF NEW SONGS IN YOUR PLAYLIST
with art and science

12. art
and instinct when it's about
choosing a new song
sciencewhen it's about
analyzing the call out results

13. THE MUSIC MUSIC TEST
FROM YOUR AUDITORIUM
SORT

14. A CLEAR ANDAND TASTES OF YOUR
VISION OF THE MUSIC TEXTURE
PRECISE
TARGET IN THE MIND OF YOUR MUSIC DIRECTOR

15. Check list for the success
of your music radio station

16. Find or redefine the
available niche
in the market
with the right research

17. Choose the right format for that niche
Beware of formats that are too extreme

18. Choose the musiC styles
TO FULFILLTHE format
by checking that every
music styles fits
together

19. Test the songs in an
auditorium if you are
playing golds and/or
recurRents

20. Test your songs in a weekly (ideally) call out

21. Organize a weekly meeting
to fine-tune your weekly
playlist by checking
the call out result

22. Set up your selector scheduling
software with the songs that has
the best fit and the best score with
the right parameters and strategy

23. Fine-tune the selector all the time
listen, get feedback
from research

24. don’t let your
selector
run automatically

25. Manually fine-tune the daily music
log by remembering that it's not just
about rotations and research,
it's about art as the goal is to satisfy
a target made of
humans

26. the right people
if you have the right music strategy in
place with the right implementation
and the right people to take care of
the music you will succeed

27. move your format forward
with your instinct, find ways
to get your listeners
surprised
don’t just stick to what
research says. within the
consistency of your format,
find ways to have spice in
your music log

28. TOP QUALITIES OF YOUR programming TEAM
IN TOUCH WITH POP CULTURE
LOVE OF THE MUSIC
LOVE OF THE FORMAT
INSTINCT

29. sam zniber is Successful in repositioning
and fine-tuning Music Radio Stations
programming to increase audience market
share. Record of audience growth with
major radio stations in Australia, UK,
france, Africa and Latin America.
sam@samzniber.com