4. Introduction Wendy's International, Inc. Wendy's restaurants around the world In the United States and balance Company operated Unites and remainder System wide sales for the Wendy's chain Since December 1995 Tim Horton's outlets Seeking new avenues for growth Café Express outlets
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7. Wendy’s Inc. Competitive Profile Matrix (CPM) Scores Wendy’s Inc. Burger King Inc. Yum! Brand Inc. McDonald’s Cop. 2.47 2.83 3.54 3.77
8. WO Strategies Make more innovative products SO Strategies Online order placement backed by large distribution network Open the outlets near the elite residential area ST Strategies Develop the brand perception among the consumer Offer promotional items/gift to the Children WT Strategies Enhance the management skill Focus on the core competencies Enhance the product qualities
9. Porters 5 Forces Rivalry Bargaining power of customers Bargaining power of suppliers Threats of new entrants Threats of substitute High Moderate to High Low Low High
10. FS Rapid Market Growth Quadrant 1 Quadrant 2 IS CA Strong Competitive Position Weak Competitive Position Quadrant 3 Quadrant 4 ES Slow Market Growth Space Matrix Grand Strategy Matrix
11. List of suitable strategies Market Penetration Market Development Product Development Horizontal Integration Divestiture
15. Final Recommendation The primary strategy of Wendy’s international Inc. should be Market Penetration
16. Final Recommendation The primary strategy of Wendy’s international Inc. should be Market Penetration What? Why? How?
17. Market Penetration When increased economies of scale provides major competitive advantage When the usage rate of present customer could be increased significantly When the market share of major competitors have been declining while total industry sales have been increasing When the current markets are not seturated with a particular product or service
