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Services marketing
1.
WakAAoooO !!!
2.
3.
Welcome
To ConsumerLand
4.
SOME FACTS • 58,375
products introduced worldwide • 285 $ Billion spent on advertising • 81% of the consumers could not name one of top 50 products
5.
What is ConsumerLand
? • Choices
6.
Choices – Boon
or Bane?
7.
BLACK BOX
8.
How do you
reach there?
9.
How to Break
the Clutter?
10.
Customerization
11.
Controlled
12.
EMPOWERED
13.
Consumers trust EACH
OTHER more than they trust BRANDS • 76% of people rely on what others say versus 15% on advertisements. • 92% of consumers cite word of mouth as best source of product and brand information.
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