1. Business plans

2. Business Plans…
…Need to be employed by anyone who is in
business
…Set a strategy for future growth and can be
used to attract investors and loans

3. They aren’t just used
by start-ups…
…Business Plans are also kept
and developed over time by
existing businesses, and even
started over when new
opportunities arise.

4. Types of Business Plan include:
•
•
•
•
Summary
Special Project
Feasibility
Mini
•
•
•
•
Start-up
Presentation
Internal
Growth

5. Business Plan Essentials:

6. •
•
•
•
•
Executive Summary
Business Strategy
Marketing Strategy
Team & Management Structure
Financial Budgets & Forecasts

7. • Introduction to business
Executive Summary
• Competitive advantages
• Brief summary of the plan

8. • Tactics
Business Strategy
• Strategic Impact
• Business’s core values

9. Marketing Strategy
•
•
•
•
•
•
•
SWOT Analysis
Market Research
Distribution Channels
Strategic Alliances
E-commerce & Technology
Marketing Budget
Credibility & Risk Reduction

10. Team & Management
Structure
• Skills, Experience, Training &
Retention
• Advisers
• Management Systems

11. Financial Budgets
& Forecasts
•
•
•
•
•
Profit & Loss Forecast
Cash Flow Forecast
Balance Sheet Forecast
Capital Expenditure Budget
Break-even Analysis

12. Find out more with Business.govt.nz:
Business.govt.nz provides free access to a wide range of resources,
including tools and interactive content. It acts as a gateway to government
and private sector business information, news and services.
Next steps:
• Writing a business plan
• Free business plan template
• Quick start business plan tool
• SWOT analysis
• Getting ready to start up
• How much money do you need to start a business?