Retail refers to the last stage of moving goods to consumers. Retailers sell goods in small quantities directly to consumers. In India, retail is dominated by the unorganized sector, with the organized sector experiencing rapid growth. Modern retail formats like shopping malls, department stores, and hypermarkets are growing, while traditional formats like weekly markets and village fairs remain important. Location, customer experience, and merchandise are key factors for success in apparel retail.

2.  Retail - derived from the French word retaillier, which means to cut
off a piece or to break bulk.
 Retailer - defined as a dealer or a trader who sells goods in small
quantities or who repeats or relates
 Retailing - considered as the last stage in the movement of goods or
services to the consumer.

3. “Indian retailing is the least competitive and
least saturated of all global market.”

4. Historic/Rural Traditional/Pervasive Government Modern Formats/
Reach Reach Supported International
Exclusive Brand Outlets
Hyper/Super Markets
Department Stores
Shopping Malls
PDS Outlets
Khadi Stores
Cooperatives
Convenience Stores
Mom and Pop/Kiranas
Weekly Markets
Village Fairs
Melas
Availability/ Low Shopping
Source of Neighborhood Costs / Distribution Experience/Efficiency
Entertainment Stores/Convenience

5.  Unorganized market: Rs.583,000 crores
 Organized market: Rs.5,000 crores
 5X growth in organized retailing between 2000-2005
 Over 4,000 new modern retail outlets in the last 3 years

7.  Country’s second largest opportunity for the
organized retailers
 $250m - $500m in sales
 90% of India's retail garment industry operates in
the unorganized sector

9. Retailer Current Targeted Floor Space Outlets
Turnover Turnover 2004-2005 ( By 2005)
(Rs. Crore) (Rs. Crore) (Lakh Sq Feet)
Pantaloon 700 1200 30 74
RPG 550 1700(FY-06) 7.5 130-134
Shoppers 400 NA 8.5 40
Stop
Lifestyle 230 650(FY-06) 3.2 15
Westside 120 NA 3.3 21-23
Ebony 85 150 2.4 14
Piramyd 72 190 5 19
Globus NA NA 6 15-17

11.  Product- refers to the merchandise i.e. the range
of clothes.
 supplementary services -include a component of
fashion, life style and Ambient shopping as an
addition to the core product.
 Today, customers buy experiences and not
brands or products.

12.  Cost plus price and Percentage method
pricing:
Most widely used technique to price
apparels.
ex:- COLOR PLUS and IN-HOUSE brands
like those of SHOPPER’S STOP or
WESTSIDE use this technique.

13.  Perceived value pricing:
This technique of pricing apparel is mostly
followed in high value-high involvement apparels
as these have to be premium priced to avoid a
perception gap.
ex:- Designer Wear, Bridal Wear

14. Apparel Retailing Business is driven by one crucial
factor:
 Location
◦ Approachable
◦ Parking

15.  Print medium.
 Loyalty programs
 In-store Visual merchandising

16. Being a First Citizen is about much more than just
earning Reward Points because there are numerous
offers and discounts open to our First Citizens!
In fact, every year, Shoppers' Stop organizes a shopping
festival that's open exclusively to its First Citizens. These
festivals have already seen our First Citizens win
exquisitely crafted Mont blanc pens and diamond
pendants from Carbon

17.  Every second a customer spends inside the store
has to be viewed as Moment of Truth
 “People” is that aspect of the marketing mix which
adds tangibility to the service of creating an
experience

19.  Managing Appearance of the building & Location
 Maintaining Temperature , Music, Lighting and
Fragrance inside the store
 Availability of services like Prams, Wheel
Chair ,Valet Parking etc
 Stylish Stocking of Merchandise