Social Media & B2B Marketing Presentation Summary

Social Media & Business to Business Marketing Presented by: Sandor Kiss April 14, 2009 TeamThink Inc. [email_address] (E) www.teamthink.ca (W) 403.809.3488 (M)

I hope I can trigger one idea that helps you get better results using social media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Overview What is it Really? Using the Web the way it was meant to be used.

Social media is characterized by user/ customer centric principles. ,[object Object],[object Object],[object Object]

Democracy reigns. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Once you remove constraints NETWORKS form …

… in fact crazy amount of NETWORKS.

Low cost technology accelerates the formation of networks. ,[object Object],[object Object],[object Object]

The social media equation = Community. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The web used to be “restrictive”. Enabling Technology User Centered Principles Democratic Underpinnings Social Networks Skill Required Barriers Censorship/Editing Not Pervasive

Anyone can now create an online presence that forms into a true community. Enabling Technology User Centered Principles Democratic Underpinnings Social Networks Less Skill Required Must Have The Crowd is In Control Pervasive

Social media cannot be ignored by marketers. ,[object Object],[object Object]

Social media should not be confused with social networks. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Today’s Social Media Toolkit Discussion ,[object Object],[object Object],[object Object]

“The blog is the Swiss Army knife of social media.” ,[object Object],[object Object],Twitter Email RSS Facebook LinkedIn Blog

If you think blogs are passé think again. They are not even mainstream. ,[object Object],[object Object],[object Object],[object Object]

Blogs may not seem that sexy– but they carry a lot of weight. ,[object Object],[object Object],[object Object],[object Object],[object Object],57% of business and IT professionals rated blogs equally or more credible that vendor white papers, news outlets, industry associations and analyst reports. 32% of 273 decision makers said that blogs were 1 of 3 top resources to support decisions.

Best Practices: Creating a “Reader Centric” experience. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Network Appliance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social networks cannot be ignored by marketers. ,[object Object],[object Object]

LinkedIn is not an overnight phenomenon. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Most sources point out that success on LinkedIn stems from creating effective groups. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Shameless self promotion doesn’t go over well anywhere except at this function.

Twitter is an “overnight” phenomenon. ,[object Object],[object Object],[object Object]

Many large brands are failing at using Twitter to their benefit. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Dell Computers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Putting it all together. ,[object Object]

Social Media Case Study: Breaking Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The company’s social media strategy showed a correlation between the use of social media and the company’s web traffic and leads. ,[object Object],[object Object],[object Object],[object Object],[object Object],Seminars Email Trade Shows Web 4% 1.5% 17% 20.5% 4% 23% 75% 55% Pipeline Influencer Leads by Source

Breaking Point used a targeted approach to starting conversations. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Breaking Point sought to add value with their tweets. ,[object Object],[object Object],[object Object],[object Object]

Breaking Point quickly found that LinkedIn provided a better vehicle than Facebook to reach its audience. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Breaking Point was more strategic with online press release efforts. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Simple tactics were used to increase connection to the brand. ,[object Object],[object Object],[object Object]

Breaking Point measured results to assess effectiveness. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Closing Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media & B2B Marketing Presentation Summary

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Social Media & B2B Marketing Presentation Summary