1. Social Media Essentials -- Facebook
Sandra Fernandez
Manager of Public Relations &
Social Media Administrator
Houston Public Library

2. Facebook Facts
• Facebook has 610,736,920 MEMBER PROFILES.
That's one for every ELEVEN people on the planet.
• More than half—51 percent—of Americans age 12
and older are using Facebook.
• Based on page views and users, Facebook is the
NO. 2 site in the U.S., behind Google and ahead of
YouTube and Yahoo.
• SOURCES:
http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html
& http://prdaily.com/Main/Articles/7826.aspx

3. Facebook Facts
• EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000
messages, update 95,000 statuses, write 80,000 wall posts, tag
65,000 photos, share 50,000 links—and affirm or disparage
them all with half a million comments.
• 65% of surveyed teens admit to being “FRIENDS” with their
PARENTS though 16% said it was a precondition for joining
the site. More than 38% of teens have ignored a friend request
from Mom or Dad.
• Each month, the average user creates 90 pieces of content and
spends 6 hours, 2 minutes ,and 59 seconds on the site.
• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html
& http://prdaily.com/Main/Articles/7826.aspx

4. Facebook Facts
• Zynga, Facebook’s biggest app developer, has 19 games that
attract 275 MILLION users a month, sabotaging about a
kajillion hours of productivity. (Damn you, CityVille!)
• Analysts estimate that Facebook pulled in $1.86 BILLION in
advertising in 2010. That’s expected to grow 118% this year, to
$4 billion.
• Facebook takes a 30% cut of all revenue generated through its
virtual currency, Facebook Credits. Virtual goods for sale on
the site make up an estimated $835 MILLION market.
• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html
& http://prdaily.com/Main/Articles/7826.aspx

5. Facebook Facts
• AMERICANS make up 24% of users, followed by
Indonesians (6%), Brits (5%), and Turks (4%).
• Brands with the MOST fans on Facebook: Coca-
Cola (21.6 million),Starbucks (19 million), Oreo
(16.2 million), Disney (15.6 million), and Red Bull
(14.7 million).
• SOURCES:
http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html
& http://prdaily.com/Main/Articles/7826.aspx

6. Fill Out Your Profile
 Profile  Edit Profile
 Hometown
 Languages
 About Me
 REMINDER: use Keywords!
 Profile Pic
 Not as formal as LinkedIn
 Show your personality
 Keep within your business standards
 Thumbnail

7. Fill Out Your Profile
 Featured people
 Family
 Friends
 Education & Work
 At least current job
 At least college where you graduated/obtained degree
 Philosophy
 Arts & Entertainment
 Sports
 Activities & Interests
 Contact Information

8. Username
 www.facebook.com/username
 Restrictions on “Fan” Page
 Look for your name
 Permanent

9. Personal Profile Page – Get Acquainted
 Personal Profile vs “Fan” Page/Business Page
 Edit Profile
 Personal info
 Facebook Photo Banner

10. Activity
Customize – Activity
Change your photo banner

11. Personal Profile Page – Get Acquainted
 Share
 Status
 Tag
 Question
 Photo
 Link
 Video

12. Personal Profile Page – Get Acquainted
 Wall
 Info
 Notes
 Friends
 You May Know
 Family
 Add badge to your site

13. Personal Profile Page – Maintenance
 Share
 Status
 Question
 Photo
 Link
 Video
 Target your updates

14. Activity
Share – Activity
Post a status update, include one tag.

15. “Fan” Page – Setup
 Edit Page
 Your Settings
 Page Visibility
 Default Landing Tab
 Posting Ability

16. “Fan” Page – Setup
 Basic Information
 Category & Subcategory
 About
 Description
 General Information
 Email
 Phone
 Website

17. “Fan” Page – Setup
 Profile Pic
 Thumbnail
 Featured
 Marketing
 Get a Badge
 Add a Like Box to your Website
 Create an Alias
 Send an Update

18. “Fan” Page – Setup
 Manage Admins
 Apps
 FBML Landing Pages
 Insights
 Deals – check-ins

19. “Fan” Page – Maintenance
 Use Facebook as Page
Use Facebook as Page
View notifications
 View notifications Share
Status
Tag
 Share Question
 Status Photo
 Tag Link
Video
 Question
 Photo
 Link
 Video

20. “Fan” Page – Maintenance
 Target Your Updates
Use Facebook as Page
View notifications
 Info
Share
Status
Tag
 Photos Question
 Upload photos Photo
 Use Simple Uploader Link
Video
 Organize Photos
 Edit Album
 Edit Photos
 Tag Photos

21. “Fan” Page – Maintenance
 Events
 Create an event
 Send to your fans
 Comment
 Like

22. The top-10 reasons why consumers follow a
company on Facebook
1. 40% want to receive discounts and promotions
2. 37% want to show support for the brand/company
3. 36% hope (want) to get free samples, a coupon
(a.k.a. freebies)
4. 34% want to stay informed about the activities of
the company
5. 33% want to get updates on future products
 Source:
http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company

23. The top-10 reasons why consumers follow a
company on Facebook
6. 30% want to get updates and information on
future sales
7. 27% like to get fun and entertainment out of it
8. 25% want to get access to exclusive content
9. 22% mentioned they were referred by someone to
follow this brand/company
10. 21% want just to learn more about the company
 Source:
http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company

24. Examples of Great Facebook “Fan” Pages
 Best Buy: www.facebook.com/bestbuy
 Dell: www.facebook.com/dell
 Doritos: www.facebook.com/doritos
 iTunes: www.facebook.com/iTunes
 Jones Soda: www.facebook.com/iTunes
 Kaplan SAT & ACT Prep: www.facebook.com/KaplanSAT
 McDonald’s: www.facebook.com/McDonalds
 Porsche: www.facebook.com/porsche
 Skittles: www.facebook.com/skittles
 Vitamin Water: www.facebook.com/vitaminwater
 Zappos: www.facebook.com/zappos

25. Promote Facebook on other sites
 Add personal profile badge to your site
 Get a “Fan” Page Badge
 Add a “Fan” Page Like Box to your Website

26. Newsfeed
 Most Recent
 Subcategories
 Lists
 Edit Options
 Doesn’t show everything
 Top news
 Hide

27. Messages & Events
 Messages
 Messages
 Updates
 Events
 Upcoming Events
 RSVP
 Remove this Event
 Friends Events
 Birthdays
 Create an event
 Invite your friends

28. Activity
Message – Activity
Send a message.

29. Friends
 Build your network
 Friend requests
 Not now
 Hidden requests
 Find Friends
 Invite Friends
 People You May Know
 Edit Friends
 Lists
 Search Friends
 Contacts

30. Activity
Friends – Activity
Search for a friend
Send a “friend” request

31. Other
 Groups
 Create a group
 Apps
 Beware the zombies and vampires!
 Chat
 Online vs offline

32. Other
 Notifications
 Friend requests
 Messages
 Activity
 Account Settings
 Download Your Information
 Join a Network
 Notifications

33. Other
 Privacy Settings
 Customize your settings
 Build Your Network
 Friends
 Pages
 Groups

34. Activity
Privacy – Activity
Update your settings.

35. Other
 Places
 Mobile Check-ins
 Third-Party Tools
 HootSuite
 TweetDeck
 Seesmic

36. Metrics
 Create goals and measure your success
 “Fan” Page Insights
 Users
 Interactions
 Demographics
 Activity
 External Referrers
 Media Consumption
 Link shorteners
 HootSuite
 Bit.ly

37. Tips
 Your page/wall should have content relevant to how you
make your living
 Use Keywords
 Create Facebook strategies and policies
 Comment
 Share
 Don’t automate your posts

38. Tips
 Publish on the weekend
 The four best times for higher engagement rates among
followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m.
 Write simply and plainly
 Watch Your Post Frequency and Timing
 Listen
 Facebook Search

39. Tips
 Tag
 Photos
 Updates
 Notes
 Pull in your blog
 Questions:
 Keep your answer choices to three or less.
 Promotions Guidelines: http://
www.facebook.com/promotions_guidelines.php

40. Where to find me
 www.SandraSays.com
 www.twitter.com/sandrasays
 www.facebook.com/sandrasays
 www.linkedin.com/in/sandrafernandez
 sandra@sandrasays.com