6. Reinvention of Art form
No animals, ring master – still hit
Attract human acrobats, jugglers, aerialists.
Own theme, sound track & costumes
Human innovation & imagination
Considering theme – set up created
Aesthetics & safety
Offering people – thrill of circus, artistic richness & sophistication
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8. What Makes Them Different??
Artistic music & dance
Innovate humans
Training 1 – 4 months
40% profits – R & D
Technology effects on humans
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9. Red Ocean &
Blue Ocean Strategy
RED OCEAN STRATGEY BLUE OCEAN STRATEGY
• Compete – existing market space • Create uncontested market space.
• Beat the competition • Make competition irrelevant
• Exploit existing demand • Create & capture demand
• Make the value/cost trade off • Break the value/cost trade – off
• Industries – defined & accepted • Industries – defined untapped
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10. Blue Ocean Strategy & Cirque Du Soleil
Created new market
Strong profitable growth
Didn’t follow competition
Value innovation
Differentiating factor
Fun & thrill
Intellectual sophistication
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12. SWOT Analysis
STRENGTHS WEAKNESSES
• Artistic tradition • Overshadows beauty & talents
• Promote talent & performances • Inability – manage & promote
business
• Talented employees
• Gaining customer loyalty &
reputation
OPPORTUNITIES THREATS
• Target - Asian Countries • Expenses & financial resources
• Familiar with local audiences • Threat from the entertainment
industry
• Gain competitive advantage
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13. Consumer Behavior & Cirque Du Soleil
Buyer Group
Price
Animals replace Humans
Thematic Presentation
Redefined Watching Environment
Multiple Production
Artistic Music and Dance
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14. Indian Circus Industry
Started in 1880 – Mumbai
Struggles for survival
Wildlife norms & new age entertainment
Industry making losses – Jumbo Circus Director
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