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Record Promotion

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sandy schaefer
sandy schaefer

The document outlines a marketing plan for promoting a record. It discusses targeting radio stations through in-house and independent promoters. It also discusses using publicity through print magazines, newspapers, and websites. The plan details using retail promotions like co-op advertising and point-of-purchase displays. Finally, it discusses distribution through various distributors and publications for tracking music industry data.

EducaciónEntretenimiento y humorEmpresariales
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Record Promotion,Distribution, and Retailing Chapter 16
Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Concept ,[object Object],[object Object],[object Object]
The Plan: Targets ,[object Object],[object Object],[object Object],[object Object]
The Plan cont. ,[object Object],[object Object],[object Object],[object Object]
The Plan: Publicity ,[object Object],[object Object],[object Object]
The Plan: Publicity ,[object Object],[object Object],[object Object]
The Plan: Advertising ,[object Object],[object Object],[object Object],[object Object]
Distribution ,[object Object],[object Object]
Distribution: Independent ,[object Object],[object Object],[object Object]
Distribution: Independent ,[object Object],[object Object]
Publications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Independent Promotion ,[object Object],[object Object]
Resources ,[object Object],[object Object]

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Record Promotion