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Bisleri 2 saini
1.
Reinventing Bisleri Neeraj
Saini
2.
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9.
Market Segment Popular
Parle Bisleri Bisleri 250ml 3.00 500ml 5.00 1.2 ltr 12.00 Parle Agro Bailley 330ml 3.50 500ml 5.00 Pepsi Aquafina 750ml 10.00 1 ltr 11.00
10.
… .Contd Coca-cola
Kinley 1 ltr 10.00 Bulk Parle Bisleri Bisleri 5 ltr 25.00 Parle Bisleri Bisleri 20 ltr 60.00 Premium Nestle Perrier 330ml 55.00 750ml 90.00 Danone Evian 1 ltr 85.00
11.
Market Share Brand
2000 2001 June 2001 Bisleri 53 51 47 Bailley 23 17 10 Kinley 10 19 Aquafina 4 15 Yes 13 11 9 Others 11 7
12.
Thank You
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