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Bisleri 2 saini

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sanjay2986

bisleri

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Reinventing Bisleri Neeraj Saini
Genesis ,[object Object],[object Object]
Expansion ,[object Object]
… ..Cont ,[object Object]
Rival’s Arrivals ,[object Object],[object Object],[object Object],[object Object],[object Object]
… .Contd ,[object Object],[object Object]
… contd ,[object Object],[object Object],[object Object],[object Object]
Time to Re-Position ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market Segment Popular Parle Bisleri Bisleri 250ml 3.00 500ml 5.00 1.2 ltr 12.00 Parle Agro Bailley 330ml 3.50 500ml 5.00 Pepsi Aquafina 750ml 10.00 1 ltr 11.00
… .Contd Coca-cola Kinley 1 ltr 10.00 Bulk Parle Bisleri Bisleri 5 ltr 25.00 Parle Bisleri Bisleri 20 ltr 60.00 Premium Nestle Perrier 330ml 55.00 750ml 90.00 Danone Evian 1 ltr 85.00
Market Share Brand 2000 2001 June 2001 Bisleri 53 51 47 Bailley 23 17 10 Kinley 10 19 Aquafina 4 15 Yes 13 11 9 Others 11 7
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Bisleri 2 saini

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Market Segment Popular Parle Bisleri Bisleri 250ml 3.00 500ml 5.00 1.2 ltr 12.00 Parle Agro Bailley 330ml 3.50 500ml 5.00 Pepsi Aquafina 750ml 10.00 1 ltr 11.00
  • 10. … .Contd Coca-cola Kinley 1 ltr 10.00 Bulk Parle Bisleri Bisleri 5 ltr 25.00 Parle Bisleri Bisleri 20 ltr 60.00 Premium Nestle Perrier 330ml 55.00 750ml 90.00 Danone Evian 1 ltr 85.00
  • 11. Market Share Brand 2000 2001 June 2001 Bisleri 53 51 47 Bailley 23 17 10 Kinley 10 19 Aquafina 4 15 Yes 13 11 9 Others 11 7