StartUp Health and AARP announce the first ever digital health funding insights report evaluating the 50+ market. This report highlights the encouraging rise in health innovation among a growing population with increased medical needs. Download at www.startuphealth.com/aarp

1. Digital Health
Insights Report for
the 50+ Market
Published: December 10, 2013
A REPORT PREPARED FOR

2. Digital health and wellness investments have
rapidly expanded from $958M in 2010 to $2.29B
Deal count more than tripled from 135 to 465
Deal Count
Total Funding
500
$3,000M
465
429
512
375
$2,250M
250
$1,500M
226
125
$958M
135
$1.57B
$2.32B
$750M
$2B
$1.56B
$2.03B
$2.29B
2010
0
$958M
2011
2012
2013
Deal Count
Published: December 10, 2013
Total Funding
$0M
1
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

3. Early stage innovation is the
Change: Healthcare Reform
primary growth driver because Technology: Mobile & Digital Health
of the following conditions:
Acceleration: Chronic Disease, Aging & Cost
Opportunity: Golden Age of Entrepreneurship
73% of deals were in Seed & Series A rounds
Deal Count
Total Funding
$800M
400
$795M
339
$634M
300
$584M
286
$400M
200
$283M
100
$600M
142
88
77
46
17
23
30
2011
2012
72
40
12
0
$200M
$0M
2010
Early-Stage Deal Count
Mid-Stage Deal Count
Late-Stage Deal Count
Venture-Round Deal Count
2013
Total Funding
2
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

4. Opportunities
in the
50+ Market
Vtial Sign
Monintoring
Emergency Detection
and Response
Aging with
Vitality
Traditional 50+ Market
50+ referred only to
the aging market
Navigating
The Healthcare
System
Medication
Management
Behavioral and
Emotional Health
Physical
Fitness
Social
Engagement
Diet and
Nutrition
Preventative medicine is a growing focus among the 50+
market leading to increased opportunity across
the nine areas of digital health and wellness innovation
3
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

5. Funding in the 50+ market rose 28%
from $723M last year to $928M in 2013
Deal Count
Total Funding
300
$1,000M
225
$750M
203
183
$500M
150
92
75
$250M
49
$413M
$618M
$723M
$928M
2010
2011
2012
2013
$0M
0
Deal Count
Total Funding
4
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

6. Early-stage deal count in 50+ market grew
more than six-fold from 24 in 2010 to 153 by
the end of Q3
Deal Count
Total Funding
$335M
200
$300M
153
$225M
150
$221M
$184M
130
$150M
100
58
$75M
50
24
0
$72M
17
5
19
8
29
29
10
16
$0M
2010
Early-Stage Deal Count
Mid-Stage Deal Count
2011
Late-Stage Deal Count
Venture-Round Deal Count
2012
2013
Total Funding
5
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

7. The 50+ market continues to grow
at the pace of the digital health and
wellness market
Total Funding
$618M
$928M
$723M
$413M
$958M
$1.56B
$2.03B
$2.29B
2010
2011
2012
2013
Digital Health Wellness
50+
50+ health investment sector as percent of total digital health wellness
50%
43%
41%
40%
30%
40%
36%
2010
Deal Count
2011
43%
44%
41%
36%
2012
2013
Funding
6
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

8. Stage distribution of 50+ market deals and
funding mirrors industry-wide activity
2013 Digital Health Wellness
2013 50+ Market
100%
100%
75%
75%
50%
50%
25%
25%
0%
Deal Count
Funding
Early-Stage Deal Count
Mid-Stage Deal Count
0%
Deal Count
Funding
Late-Stage Deal Count
Venture-Round Deal Count
7
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

9. 2013 Top VCs by stage in 50+ market
denotes 3+ investments
SEED
SERIES A
SERIES B
SERIES C
SERIES D
SERIES E
8
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

10. 2013 Activity
Social Engagement
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Largest year-over-year growth in
median size deal value at 265%
Deal Count Total Funding
Total Funding
Deal Count
28
30
$150M
NOTABLE DEALS IN 2013
26
23
$113M
15
$75M
$8M
Series C
$7M
Series C
$5M
Series B
$4.3M
Series A
9
8
0
$38M
4
$43M
2010
$26M
2011
Deal Count
$105M
$142M
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: Estimates suggest 40-80% of the 50-64 population and 30-70% of the 65+
population would be interested in a social engagement solution
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
9
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

11. 2013 Activity
Medication Management
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Newest market opportunity in 50+ Market
Deal Count Total Funding
Deal Count
11 Total Funding
11
$13M
10
8
$10M
6
$7M
3
3
$3M
$6.72M
$7.06M
2011
0
$13.39M
2012
NOTABLE DEALS IN 2013
$3M
Seed
$1.16M
Seed
$1M
Seed
$632K
Series B
NOTABLE INVESTORS
2013
Deal Count
$0M
Total Funding
MARKET FACT*: 0% of people ages 50-64 take at least two medications
7
and 87% of people 65 and older take at least two medications
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
10
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

12. Emergency Detection and Response
2013 Activity
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Second highest year-over-year deal count growth at 22%
Deal Count Total Funding
Total Funding
Deal Count
$40M
11
NOTABLE DEALS IN 2013
11
9
8
$30M
6
3
0
$20M
4
$21M
2010
5
$10M
$28M
2011
Deal Count
$40M
$23M
$4M
Series A
$3.19M
Series A
$2.5M
Seed
$2.4M
Series D
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: 40-70% of the 75+ population and 10-30% of the 50-74 population would be
interested in emergency detection or response services
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
11
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

13. 2013 Activity
Behavioral and Emotional Health
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Highest proportion of early-stage deals at 94%
Deal Count Total Funding
Total Funding
Deal Count
20
$80M
17
NOTABLE DEALS IN 2013
17
15
$60M
$9.7M
Series A
$5M
Series A
$3M
Series A
$2M
Series A
10
10
$40M
6
5
0
$20M
$13M
2010
$55M
2011
Deal Count
$75M
$35M
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: Estimates predict 10-30% of the 50+ population would be interested in a
behavioral or emotional health solution
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
12
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

14. 2013 Activity
Physical Fitness
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Second highest number of incubator
seed investments at 19 deals
Deal Count Total Funding
Deal Count
Total Funding
40
$150M
32
30
29
20
$113M
$75M
13
10
0
$38M
6
$23M
2010
$70M
2011
Deal Count
$134M
$107M
NOTABLE DEALS IN 2013
$43M
Series D
$18M
Series A
$14.5M
Series B
$5M
Series C
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: ive-year total revenues as high as $1.7 billion or as low as $1.1 billion
F
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
13
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

15. 2013 Activity
Diet and Nutrition
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Largest year-over-year growth in total funding at 171%
Deal Count Total Funding
Deal Count
Total Funding
15
15
$70M
NOTABLE DEALS IN 2013
11
11
8
$53M
10
7
$35M
$18M
4
0
$17M
2010
$27M
2011
Deal Count
$23M
$62M
$30M
Series A
$1.52M
Seed
$850K
Seed
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: ee-based diet and nutrition management services and
F
technology/software licensing fees will be the two dominant
revenue models for the diet and nutrition market
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
14
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

16. Navigating the Healthcare System
Most actively funded opportunity in 50+ market
at 78 deals and $384M in funding
Deal Count
78
80
2013 Activity
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Deal Count Total Funding
Total Funding
$400M
NOTABLE DEALS IN 2013
61
60
$300M
$68.25M
Venture Round
$40M
Series A
$4M
Series A
$2.1M
Series A
39
40
20
0
$200M
$100M
13
$113M
2010
$277M
2011
Deal Count
$268M
$384M
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: ee-based case assistance service and advertising sales will be the two
F
dominant revenue models for the care navigation market
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
15
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

17. 2013 Activity
Aging with Vitality
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Third highest year-over-year growth
in median deal size at 119%
Deal Count
Deal Count Total Funding
Total Funding
40
40
35
$200M
$150M
30
18
20
$100M
12
10
0
$50M
$50M
2011
$135M
2011
Deal Count
$143M
$166M
NOTABLE DEALS IN 2013
$31.13M
Series A
$30M
Series B
$8.4M
Series C
$7.45M
Series B
NOTABLE INVESTORS
$0M
2012
2013
Total Funding
MARKET FACT*: he Affected Population of this market hit 101 million at the end of
T
2012 and will reach 113 million by 2018
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
16
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

18. 2013 Activity
Vital Sign Monitoring
Early-Stage
Mid-Stage
Late-Stage
Venture-Stage
Largest median deal size at $2.76M
Deal Count Total Funding
Deal Count
Total Funding
40
36
$300M
NOTABLE DEALS IN 2013
33
$225M
30
18
20
$150M
14
$75M
10
$228M
$131M
$119M
$62.5M
Series F
$32.19M
Series C
$18.15M
Series D
$11.5M
Series B
NOTABLE INVESTORS
$266M
$0M
0
2010
2011
Deal Count
2012
2013
Total Funding
MARKET FACT*: An estimated 78 million consumers 50+ have at least
one chronic condition
*Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
17
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

19. VTIAL SIGN
MONINTORING
AGING WITH
VITALITY
The nine areas present vast emerging
market opportunities
EMERGENCY DETECTION
AND RESPONSE
AGING WITH
VITALITY
VTIAL SIGN
MONINTORING
AGING WITH
VITALITY
MEDICATION
MANAGEMENT
SOCIAL ENGAGEMENT
AGING WITH
VITALITY
SOCIAL
ENGAGEMENT
BEHAVIORAL AND
EMOTIONAL HEALTH
DIET AND
NUTRITION
BEHAVIORAL AND
EMOTIONAL HEALTH
PHYSICAL
FITNESS
BEHAVIORAL AND
EMERGENCY DETECTION
EMOTIONAL HEALTH
AND RESPONSE
SOCIAL
ENGAGEMENT
MEDICATION
AGING WITH
MANAGEMENT
VITALITY
AGING WITH
MEDICATION
MANAGEMENT
MEDICATION
MANAGEMENT
SOCIAL
ENGAGEMENT
VITALITY
Newest market
opportunity in 50+
PHYSICAL
FITNESS
PHYSICAL
FITNESS
EMERGENCY DETECTION
AND RESPONSE
DIET AND
NUTRITION
DIET AND
VTIAL SIGN
MONINTORING
VTIAL SIGN
MONINTORING
NUTRITION CARE
PHYSICAL FITNESS
NAVIGATION
AGING WITH VITALITY
Third highest yearover-year growth in
median deal size
at 119%
Second highest number
of incubator and seed
EMERGENCY DETECTION
AND RESPONSE
EMERGENCY DETECTION
investments RESPONSE deals
at 19
AND
PHYSICAL
FITNESS
AGING WITH
VITALITY
VTIAL SIGN
MONINTORING
DIET AND
NUTRITION
MEDICATION
MANAGEMENT
BEHAVIORAL AND
EMOTIONAL HEALTH
BEHAVIORAL AND
EMOTIONAL HEALTH
NAVIGATING THE
HEALTHCARE SYSTEM
Most actively funded
opportunity in 50+ Market
at 78 deals and $384M
CARE
NAVIGATION
in funding
Highest proportion of
early-stage deals at 94%
SOCIAL
ENGAGEMENT
EMERGENCY DETECTION
AND RESPONSE
EMERGENCY DETECTION
AND RESPONSE
CARE
NAVIGATION
MEDICATION
MANAGEMENT
Largest year-over-year
growth in median size
VTIAL SIGN
MONINTORING
deal value at 265%
VTIAL SIGN
MONINTORING
EMERGENCY
DETECTION AND
RESPONSE
Second highest yearSOCIAL
over-year deal count
ENGAGEMENT
SOCIAL
ENGAGEMENT
growth at 22%
Published: December 10, 2013
CARE
NAVIGATION
CARE
NAVIGATION
VITAL SIGN
MONITORING
DIET AND NUTRITION
DIET AND
NUTRITION
DIET AND
NUTRITION
MEDICATION
MANAGEMENT
Largest year-overPHYSICAL
year growth in total
FITNESS
PHYSICAL
BEHAVIORAL AND
funding at 171%HEALTH
FITNESS
EMOTIONAL
AGING WITH
VITALITY
Largest median deal
size at $2.76M
VTIAL SIGN
MONINTORING
EMERGENCY DETECTION
AND RESPONSE
SOCIAL
ENGAGEMENT
DIET AND
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp
NUTRITION
18
N

20. Vast 50+ Market Opportunities
The nine health innovation
frontiers represent a
vast and under-addressed
market opportunity.
AGING WITH
VITALITY
MEDICATION
MANAGEMENT
Breakthrough technologies,
innovative services, and
disruptive business models will
benefit more than 100 million people
50+ and represent $20 billion in
revenue by 2018.
BEHAVIORAL AND
EMOTIONAL HEALTH
Source: Health Innovation Frontiers Report downloadable at www.aarp.org/50plusinsights
Published: December 10, 2013
SOCIAL
ENGAGEMENT
19
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

21. Digital Health and
50+ Market Snapshot
2013 Median Round Size
$15M
$11M
MARKET
DEAL COUNT
Digital Health
Wellness
FUNDING
MEDIAN DEAL
$8M
429 465
$2.03B $2.29B
$1.27M $1.10M
$4M
50+
183 203
$723M $928M
$1.20M $1.00M
$0M
Seed
Series A Series B Series C Series D Series E
Digital Health and Wellness
50+
50+ OPPORTUNITY
DEAL COUNT
FUNDING
MEDIAN DEAL SIZE
Social Engagement
28
26
$105M $142M
$520K $1.90M
Medication Management
10
11
$6.72M $7.06M
$190K $432K
Emergency Detection Response
9
11
$40M $23M
$2.75M $1.85M
Behavioral and Emotional Health
17 17
$75M $35M
$1.09M $758K
Physical Fitness
32 29
$134M $107M
$2.56M $935K
Diet and Nutrition
15 11
$23M $62M
$1.10M $1.44M
Navigating the Healthcare System
61
78
$268M $384M
$1.78M $750K
Aging with Vitality
40 35
$143M $166M
$915K $2.00M
Vital Sign Monitoring
33
$119M $266M
$1.25M $2.76M
Key: 2012 | 2013
Published: December 10, 2013
36
20
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

22. Methodologies
The data presented herein is from StartUp Health
Insights, which was gathered from public non-grant
funding information from SEC filings, company press
releases, CrunchBase, AngelList, and other news
sources as of November 21, 2013. The data spans from
January 1, 2010 through September 30, 2013.
The funding stages are categorized as follows:
Early-Stage: Incubator, Seed, Series A
Mid-Stage: Series B C
Late-Stage: Series D, E F
Venture-Round: Stage not disclosed publicly
The 50+ health investment sector, as defined by AARP, is comprised of the following market opportunities
and some of their respective needs that are addressed:
MARKET OPPORTUNITY
EXAMPLES OF NEEDS ADDRESSED
Social Engagement
Staying connected socially
Keeping mobilized
Stimulating intellect
Medication Management
Managing multiple medications
Preventing in-home accidents
Sharpening memory
Emergency Detection Response
Detecting falls
Sending alerts when lost
Preventing in-home accidents
Behavioral and Emotional Health
Stress reduction
Receiving divorce/grief support
Managing life phase transitions
Physical Fitness
Improving muscle strength
Age-appropriate exercise
Maintaining healthy weight
Diet and Nutrition
Eating healthy and portion control
Maintaining a healthy weight
Reducing bad cholesterol
Navigating the Healthcare System
Managing healthcare costs
Evaluating quality of care
Plan for end of life care
Aging with Vitality
Aiding in memory and cognition
Improving or aiding vision
Improving or aiding hearing
Vital Sign Monitoring
Keeping blood pressure in range
Detecting skin problems
Improving sleep quality
Some deals (slides 9-17) may represent more than one sector, and as such, may be included in multiple
categories. However, neither the aggregate data on the “digital health and wellness” industry (slides
1-2) nor the “50+” industry (slides 4-7) include double counting.
Published: December 10, 2013
21
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

23. About
AARP’s vision is to stimulate innovation and
entrepreneurship in the market place around
breakthrough products, experiences, and business
models for health technologies benefiting the
50+ market.
Startup Health, a global startup platform to
accelerate health and wellness innovation,
represents a new model for helping entrepreneurs
succeed in the health sector. StartUp Health is on
a mission to inspire, educate, and provide access
for 1,000 digital health startups to reimagine and
transform healthcare by 2020.
22
Published: December 10, 2013
Digital Health Insights Report for the 50+ Market downloadable at www.startuphealth.com/aarp

24. Digital Health
Insights Report for
the 50+ Market
Published: December 10, 2013
A REPORT PREPARED FOR